Bill Cammack

Response to Penelope Trunk’s article on videoblogging as a career.

Penelope: I understand your point about your blog being about careers. As someone who was pointed to this page directly, having zero context for your statements, I read the title literally: “Thinking of video blogging? You should probably forget it.” and that’s what I responded to.

Had the title been “Thinking of video blogging _as_a_career_? You should probably forget it.”, I would have agreed with you along the “don’t quit your day job” lines. :) One of the most technically well-done videoblogs/shows that I’ve seen is Galacticast, and Rudy still has a day job. I can only think of two situations where an independent production company created a videoblog and got picked up and funded to the point that they can call that their career. I’m sure there are probably a couple more, but I’m not aware of them.

In the context of a career, the ‘problem’ with videoblogging is convincing someone that their money is well spent funding YOUR collection of videos on the internet. To do that, you would have to convince them that you had X viewership, and that the ROI is there from your viewers to justify them sponsoring you. I don’t think there’s enough data yet for anyone to speculate on which videoblogs are going to be financially viable. It’s all a gamble.

For instance, television is based on advertising. So many people own televisions. So many people subscribe to cable. So many people are known to watch X television show. Stations can use this to sell advertising space during their 30-minute or 60-minute shows to companies attempting to sell to the demographic that watches their show. That’s what the advertisers pay for. They pay to get their product in front of X eyes every Tuesday night @ 9pm.

Without concrete ideas about potential ROI, there’s no incentive for anyone to fund a videoblog, so the concept of videoblogging as a career is currently a longshot.

… currently :D