Bill Cammack

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NewTeeVee.com reports that Viacom sued YouTube and Google today over the display of copyrighted materials.

Of course, this makes sense with all the pirated material on YouTube….

Another NewTeeVee article may shed extra light on the situation, since Viacom has signed on to be a content partner with Joost. An amount of your value to a particular site as a content creator or producer is that people HAVE to go to that site to see your content. If people are ripping your videos to YouTube, your effectiveness is diluted, AND _your_group_ doesn’t get any credit for the hits or popularity of your own content. It all goes to the pirate, along with whomever subscribes to that channel in the hopes of finding even more of your content.

I’m still waiting to see what YouTube’s going to do about revenue-sharing with non-professional content creators. I’d like to see what their plan is to monetize the channels of the popular YT characters like Boh3m3 and TheHill88 and LisaNova an even the proven-to-be-scripted Lonelygirl15.

Hopefully, there’ll be money left over for people who are actually creative on YouTube after deals are made to pay off the lawsuits about the blatant and rampant piracy of previously-made, copyrighted content.

Bill Cammack • New York City • Freelance Video Editor • alum.mit.edu/www/billcammack