Remi Adams discusses some important considerations before you blog… including IF you should blog at all. 🙂
Should You Blog?
If so, how do you set objectives and integrate social media strategy into corporate strategy? How do you measure your results? What does success look like? Can your corporate culture integrate with the social media culture? If not, how do you stay in the social media game, even as a spectator? What should you be monitoring and tracking?
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