Bill Cammack

Roxanne Darling discusses the importance of comfort when blogging.

Should You Blog?

If so, how do you set objectives and integrate social media strategy into corporate strategy? How do you measure your results? What does success look like? Can your corporate culture integrate with the social media culture? If not, how do you stay in the social media game, even as a spectator? What should you be monitoring and tracking? Featuring Remi Adams, Toby Bloomberg, Roxanne Darling and Boston Globe columnist Penelope Trunk.