Leveraging Live Video Platforms

Kfir Pravda asks the question How can videbloggers leverage live video platforms?

I think live video will enable individuals or production teams to foster closer relationships with their core group of viewers. I’ve seen Jonny Goldstein make excellent use of “live” from back in the days when we used to have to use telephone conference services to video conference with each other. Now, services and applications are getting better and increasing the number of features to the point that just about everyone is getting experience with some kind of live interaction, even privately, via Aim, iChat & Skype.

As far as for scripted shows, such as 35 and Something To Be Desired, there’s the opportunity to go behind the scenes with the actors.. either as the actors themselves or as their characters. Depending on the situation, either one could be really fascinating. It would call for some ad-libbing,though. The actors would have to have a really great understanding of the characters they play in order to interact in real-time with an audience “in character” and explain motivations and information that ended up on the cutting room floor or weren’t discussed by the cast & crew at all. I think this would make people way more interested in the show itself to have more of an intimate interaction with the actors.

I’ve seen Epic-Fu do live shows. They’ve had live entertainment from Paul Dateh and it was great to watch them party and interact with each other genuinely and authentically. There’s much to learn & gain even from being a ‘fly on the wall’ when people whose shows you’ve seen are out of character and being themselves.

I think that interactivity is the benefit of internet shows over television shows. It gives the actors the chance to get to know more about their audience, and makes the audience more emotionally invested in the show. It also affords the actors the opportunity to showcase more dimensions to themselves than scripts and editing allow. I mean, who’s going to script Jonny playing his music box into a show? 😀

Another benefit is allowing the fans to become a part of the creation of the show. Going live, you can get suggestions from them and incorporate their ideas into a future script. You can get an idea of what they’re receiving compared to what you’re attempting to project to them.

I think live video’s going to be a great asset for scripted shows. It’s just going to take a while for people to get up to speed in utilizing the various services and sites before we see some really creative and innovative uses for the medium.

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5 Comments

  1. I agree with both you and kfir 100 percent… it is the very interactivity that makes a web video inherent to the web… I think we have only begun to scratch the surface of what we can do with live… and I can’t wait to see what unfolds!

  2. Hey Bill,

    Yeah, I agree with Kathryn: we’re only scratching the surface of how rich interactive live video can be. I really feel like my “audience” and I are really connecting in a rich way. I don’t know how useful this will be for big commercial media, but the connections I’m making through the show are enriching my life.

  3. I agree with the life-enrichment potential of interactive, live video. It’s not so much that you’re hosting a traditional “show”, but more that you’re creating the time and place for all of us to come together and BE the show.

    The chat room is as vibrant and fun as what’s going on on-screen, which leads to everyone having a more fulfilling experience and getting to know each other better. 🙂

  4. The possibilities of live interaction are interesting, but there’s an odd side effect involved in potentially doing a live broadcast with the cast of a scripted show like 35 or STBD. The vlogging world is built to champion individual videobloggers, not scripted shows, so we already stick out like sore thumbs in both traditional TV *and* the vlogging worlds — not enough of one, too much of the other. To then muddy the line further, by having the live actors play the characters in a live, interactive version of the scripted show, would be… odd, possibly confusing, and really begs the question: what about the show is interesting if it’s really actors videoblogging as fictional characters? Where does the line between vlog and script lose its definition, and where’s the appeal for the casual viewer who can’t tell the difference because he thinks every web video is just a guy with a camera pointed at himself anyway?

  5. Interesting points about muddying the line. I think you would know the most about that, having a multi-year scripted show under your belt. 🙂

    Your question is absolutely on-point. “What about your show is interesting?” People don’t seem to think about this before going live… with ANYTHING. “Why would someone want to watch your show?” “Even if they like your show, why would someone want to watch you in a live broadcast?”

    Too many people don’t think about what the appeal is to their loyal viewers, and certainly not what the appeal is to the casual viewer. Lots to think about. I’ll keep this in mind if I set up a scripted show. 🙂

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