I didn’t watch more than three episodes of Quarterlife when it was on http://quarterlife.com because as someone who actually LIVES that life, I found the storyline not to be credible at all in the way people reacted to having themselves blogged and their lives broadcast. It was like they never consulted *ANYBODY* who videoblogs to find out what would really happen.

As an editor, I didn’t see how they were going to string those episodes together in a fashion that would be punchy enough for the segment breaks to have people come back after the commercials. A larger problem than that is “WHO do you market this show to that actually watches television?”. Before I bother to turn on a television, I’m going to click over to your site: Project Pedal and watch Episode Six:

So the people that MIGHT have cared about Quarterlife already saw it on the net. The people that DIDN’T care were marketed to… somehow…. I wouldn’t know, because I *make* television… I don’t WATCH it. :D

Thanks for the props. It’s interesting that you mention the word “project”. My original title was “Does Your Project Scale”, because the same applies to websites, social sites and films, like you’re making. As far as your production team’s concerned, you should definitely consider what happens if Pedal grows. You should also consider what happens if someone sees the work you’re putting in and wants to hire you to do other films or commercials… If someone sees your style and thinks it would be perfect for their project. Does that take away from the future of Pedal? Does that add to it? What happens if a channel wants to pick up Pedal and show it in weekly chunks? Are you prepared to re-package? Are you saving split-track versions of your audio for each episode? That way, if you need to change music or dialogue, you can do so with minimal hassle….

Yes, I think we should all take some time to consider “what if?”… Thanks for the comment! :D

But I liked this post a lot – it made me think about the scalability of, not only “shows”, but projects. Are Amanda and I prepared to have Pedal grow in the way we really want it to…? How do we prepare for that. How do we evaluate our strong and weak points. Lots to think about.