5 thoughts on “How’s your logo working for you?”

  1. Very interesting discussion Bill. I think the wait and see approach is really smart, although that does not mean to have no mark of any kind – having a stylized font can count, and takes you up above the plain text fray. But to spend a lot of time and money on something that really isn’t understood yet, makes little sense and can wreak of “pretending to be in business” rather than just going out and doing the business!

    Meanwhile,, Beach Walks started in Feb 06 and we’ve yet to get around to having a logo. It’s a great brand though!

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