But yeah.. There’s definitely a middle ground, but once you get to women’s issues, it’s usually only women that are interested in them.

I mean, it’s like I’ll watch those “Housewives” shows so I can feel like “Damn! :O .. Imagine getting stuck with some idiot chick like this! :/” and I can suffer vicariously until I turn off the DVR and breathe a sigh of relief.

I don’t actually give a damn when they go shopping and quibble about nothing important and reprimand each other on etiquette issues.. That’s why I watch on DVR, so I can Fast-Forward through most of it! >:D

Guy Stuff is basically more “General Audiences” and Girl Stuff is… Girl Stuff.

there’s plenty of “personal experience” related humor that could be related directly to gender based experience.

then the middle ground, the more broad “what makes people laugh” things we will all find identifiable, which are more relatable to the human experience. just like if I said “don’t you hate it when you’re playing so hard you fall off the table, and then you have to try and act like you meant to do that, because people are watching?” it wouldn’t be funny to people, but cats would laugh their asses off. haha see? women can be funny.

Doing stuff to attract women will “turn off” male viewers, taking away from “the bottom line”. The question becomes whether attempting to increase the low percentage of female viewers will decrease the number of male viewers to the point that it wasn’t worth it in the first place.

The other half of this is that it doesn’t work the other way. i.e. Content doesn’t get aimed at women because women will check out stuff that’s aimed at guys but guys won’t check out stuff that’s aimed at women.