Bill Cammack

You just had to be there. It was like being in an episode of The Burg! :D

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I took down a post yesterday. It’s not the first time I’ve ever removed a post from my site. I can’t imagine it’ll be the last time. I’ve tried for literally HOURS to figure out some sort of coherent way to discuss this, but nothing’s coming to mind and I’m wasting time thinking about it.

Let me throw up some random points about the situation and ask you to leave a comment below if you have any thoughts to add to this conversation. I think it’s an important conversation, but there are too many elements and too many tangential discussions for me to bring them all together to some kind of point. Read the rest of this entry »

There’s a lot of talk these days about each of us having a “Personal Brand”. Some consider this to be vaporware, while others take the concept rather seriously.

A few months ago, I was asked something to the effect of “Doesn’t having a personal brand limit you?”, to which, my reply at the time was basically that your personal brand is as limiting as your personal abilities. In other words, if you can’t do very much, your personal brand isn’t going to be very valuable. Your name won’t ring any bells. People won’t associate ANYTHING with your “brand”.

For instance, there is no such thing as a “Frisbee”. Frisbee is a BRAND NAME that was made up and applied to the actual item, which is a Flying Disc. There are lots of companies that make flying discs, but we call every single flying disc in existence a Frisbee. THAT’S “Your name ringing bells”.

Same thing for “Band Aid”… No such thing. It’s an Adhesive Bandage. However, we call every single adhesive bandage in existence a Band Aid. I’ve never asked ANYONE for an adhesive bandage in my entire life.

So, think about what people associate with YOUR name… YOUR “personal brand”. Even if you haven’t tried to cultivate one, you have one. It’s merely a question of how weak or strong it is. Interestingly enough, you don’t even necessarily KNOW what your own personal brand actually is, because you might attempt to cultivate one thing, but what people take away from your internet presence is something entirely different. Read the rest of this entry »

Artist: Jody Gnant
Song: “Over”
Site: jodygnant.com

Bill & Jody, originally uploaded by Bill Cammack.

Bill Cammack & Jody Gnant