The obvious problem there, if you intend to be a character on your own, is that nobody gets used to your name at all. Most importantly, GOOGLE doesn’t get used to your name. Around a year ago IIRC, Google started spell-correcting my name, asking “Did you mean: Bill Cammack”. That’s obviously useful for when people HEAR your name, but don’t know how to spell it.

The other benefit is when I’m in a video and no hyperlink is posted to my site, people can still read my name in the credits and google me and get the right person. So, overall, as a solo “character”, it was important for me to brand my name.

OTOH, maybe you want to brand concepts and not your actual name. When I first started my dating blog, it was called “Don’t Try This At Home”, and I signed the posts “DatingGenius”. After a while, I moved my blog to my DatingGenius category of BillCammack.com and signed the articles “Bill”. There was no point in buying DatingGenius.com/org/whatever (.com was already taken, btw), because I wasn’t branding DatingGenius. I’m always branding myself, and DatingGenius is one branch of my personal internet offerings. It doesn’t help me to have someone find my posts more easily by going to a site called DatingGenius because I get 80% of my traffic from Google anyway. They have no idea what site they’re coming to. They come for the information.

Anyway, the point is that people need to think ahead and consider what they’d like people to remember about them next year or the year after that. If you made a site called ILoveToSki and now you’re a snowboarder, or worse, a skateboarder… you’re
assed out. :D