It’s the ultimate in Shilling/Whoring.

What sense does it make to output a video, and at the end of it, say “Rate, Comment and Subscribe!”?.. If people FEEL LIKE doing any of the three, that’s what they’re going to do.

That’s why I provide links to my social media presence on various sites, but I don’t TELL PEOPLE what I think they should do.

It’s the same thing with auto-play videos. That’s lame. If someone wants to watch your video, they will CLICK. PLAY.

Having your video on auto-play inflates the perception of interest, because people come to the page just to see what’s happening, and the video (or the commercial) instantly starts playing, whether they wanted that to happen or not and whether they KNEW that was going to happen or not.

It’s obvious that THE REASON these people are outputting content is to attempt to gain more followers.. Not because they FEEL LIKE creating content, sparking conversation or even joining their own conversations in their comment sections.

Meanwhile, that’s what companies want. Shills. It’s like how they’d rather hire someone to do videos for them at 1/3 of the budet and 1/8 of the skill of an actual videographer or editor.

That’s why their videos suck so badly and they don’t care. So long as they get hits and they can create a “measurement” report that indicates to their superiors that their money is being spent in a way that helps the company’s bottom line, the quality doesn’t matter at all.

The obvious problem is that there’s a bubble to this type of shilling, and if one’s particular brand of whoring goes out of style, you’ll be dropped like the proverbial hot rock and never picked back up again, because people were only hiring you for that particular gimmick and didn’t consider you talented in the least outside of that one trick you can do.

Fame as a tool for success is an interesting concept, it’s the ultimate in whoring oneself.

I have long been bothered by the people who do the social media thing in a “HEY VOTE FOR ME! REC THIS! PLEASE, PLEASE, PLEASE subscribe.”

The signal to noise ratio of their desire for followers vs their quality, original content is too high for me to respect.

The thing is, they wind up with corporate media gigs and other large scale opportunities. Corporate has the coin and they want people who are willing to say and do anything to get what they want. Fame as a tool for success is a crapshoot. It places the power in the hands of the distributor and not in the hands of the creators or talent. It’s a great gig.

Thanks for the post today.
Peace