My friend Matt asked me a question the other day, regarding videoblogging and vanity. [Click Here to read the Google+ conversation.]

His question reminded me of the line you have to walk.. assuming that you want to be involved in social media at all.. between being too souped up over yourself and not souped up enough… “Souped Up” being a slang term for thinking that you’re a great person.

Basically, the question comes down to “Who cares what *YOU* have to say? o_O”, which is followed by who cares who cares what I have to say, which leads you down the spiral of vanity.

Matt & Bill
If I don’t care what you think to begin with, I’m going to output as much media as I want, and I’m going to proclaim my own greatness as much as I want, because I’m not taking your opinion into account at all, because it doesn’t matter.

However.. If your opinion doesn’t matter, then there’s no reason that I would waste my time creating content for you about topics that I already know about. 🙂

It’s not helping *ME* to write blogs and make videos.. It’s helping YOU, because I already know all this stuff. I already know why you got dumped after sex. It’s obvious to me, and it’s not obvious to you. I could do better things for myself with my time, other than writing something down or making a video that helps YOU live your life better.

So, even though there are lots of people that only videoblog so they can see themselves on the big screen:

YouTube Link =>

If videoblogging were about vanity for me, I wouldn’t create any content at all, because I wouldn’t be interested AT ALL in *YOUR* education or entertainment.

At the same time.. There has to be a certain amount of vanity or “soupedupness” involved in videoblogging, or else you wouldn’t create any content because YOU don’t believe that ANYONE ELSE would care or get anything out of what you have to share with them.

You have to think that something about you is interesting or at least different, where you’re offering the viewer something that they wouldn’t have normally experienced in their daily lives.

That is.. Unless you videoblog for YOURSELF, and not for other people at all.

So there’s a line that videobloggers hover around, between thinking too much of yourself and thinking too little of yourself.

Many people are stifled and don’t create any content at all because they don’t believe they have anything good to offer the world. That’s unfortunate, because everyone’s taste is different. *YOU* don’t get to dictate what *I* find worthwhile. o_O All you get to do is create content and float it out there, and then it’s up to the viewer to watch/read it or not, and then to get whatever they get out of it.

A lot of people are thrown off by not getting feedback. This is why you have all these clowns instructing people to “comment, rate, and subscribe” to their YouTube videos.

If people want to do any of those things, they will. You don’t have to INVITE them to do it. You don’t have to INSTRUCT them to do it.

Your value in videoblogging needs to be that you’re sharing something with whomever elects to consume it (or that you just like to hear yourself talk). If you get feedback, good for you. If someone learns something or is entertained by it, good for them.

I think people considering videoblogging should create a list of pros and cons for themselves and their potential viewers.

If you’re worried that talking about yourself makes you look like you like to talk about yourself, weigh that against whatever value someone else might get from watching your video or reading your blog post.

Also, I think it’s valuable to attempt to step outside of yourself and consider how “you” would feel watching your own content.

The other day, I was on this Facebook group where we discuss music mixing, which is a part of the online community surrounding Dave Pensado’s “Pensado’s Place”, and I mentioned something that I thought everyone knew about, and I got several “What technique are you talking about?” responses.

This allowed me to remember that I’ve been learning music mixing for approximately a year and a half now, whereas some people that follow my media are just starting out. So I made a video for them:

YouTube Link =>

Now, People could clamor about “Oh, There goes Bill Cammack, showing off with another one of his self-aggrandizing posts!!! :/”
transitive verb
1: to make great or greater : increase, enlarge
2: to make appear great or greater : praise highly
3: to enhance the power, wealth, position, or reputation of

— ag·gran·dize·ment noun
— ag·gran·diz·er noun


French agrandiss-, stem of agrandir, from a- (from Latin ad-) + grandir to increase, from Latin grandire, from grandis great
First Known Use: 1634


Synonyms: exalt, canonize, deify, dignify, elevate, ennoble, enshrine, ensky, enthrone, glorify, magnify

Bill Cammack - Photo Credit: Jay BatistaWhich is all well and good, since I don’t care what you think, but the point is that regardless of how great I think I am, someone might watch that video and learn something USEFUL TO THEM that will help them mix better and improve themselves.. And that’s the bottom line, ‘Cause Stone Cold said so.

So I think the questions regarding Vanity and Videoblogging need to be “What is your message?” and “Are you getting your message across?”.

If you elect not to create content because you don’t want to seem vain, you’re simultaneously cheating whomever might get something out of what you would have created.

If you create something simply FOR your own vanity, you might not focus enough on value to the consumer for your video to be worth anything EXCEPT your own self-aggrandizement.

If you consider yourself, your passionate consumers, and the online community at large, you’ll most likely be able to strike a balance between coming off like you’re souped up and seeming like a generous contributor to current pop culture, entertainment, trend-setting, taste-making, thought leadership & entertainment. Follow Bill via Google+ | Facebook | Twitter | Email Subscription | RSS Feed

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  1. Hey Bill,
    Before I make a video, I stop and think, “Is this something that someone might find entertaining or learn something from?”

    If one person has a laugh, and let’s me know, it’s worth it.

    – Sometimes I’ll add a subtle joke in a video and wait for the one person who gets it. I love when that happens.

    If one person learns something, and let’s me know, it’s worth it.

    – When I figure something out, instead of thinking, “Oh, everyone already knows that.” I’ll make a video and post it thinking that if I didn’t know it, I can make it easier for someone else.

    Nice post.

    1. Thanks, Steve. 🙂

      You’re exactly right.

      It really *is* all about “One Person”, because whether you offered them a laugh that they needed at that time, or education that helped them figure out something they were confused about, you’ve made a difference.. to that one person, which ultimately makes a difference to yourself.

      Neither outcome is necessarily the goal of blogging or videoblogging, but knowing how it feels for me to read or watch something that gives me an important insight or new information, I enjoy knowing that I *CAN* do that for someone else, and that I *DID* 😀

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