Ladies: Flaunt Your Accomplishments!

Bill CammackNow.. I hate to pub BET (Black Entertainment Television) *AT* *ALL*, because it’s straight GARBAGE and a complete waste of immense potential as far as giving “minorities” light on a basically National televison stage… but there’s a lesson here for the ladies, so I’ll let it slide for now.

So, I’m minding my business the other day and all of these people are Twittering about the BET Awards that were going on right that minute. Stuff about how Soldier Boy (or however he misspelled it) should have been restricted to lip sync, because he can’t hit his notes, and how the censors missed cutting the audio when someone said “Dancin’ and ****”.

So, I decide to tune in to this disaster, and I see a very classy performance by Maxwell followed by some raunchy rap garbage that basically had every third word cut out by the censor, who, at that point was probably fearful of losing his/her job (and VERY rightfully so) to close out the show. Hopefully, the programming director got fired along with the censor for having NO TASTE WHATSOEVER… but that’s not the point. 😀

I had the DVR running, so, as usual, I was Fast-Forwarding all of the commercials. However, there was one commercial that they kept running and eventually, I decided to back up and watch it. It was for this upcoming BET show called “Tiny & Toya”.

Tiny & Toya

So, it’s not relevant *WHY* I decided to finally watch this commercial, hahaha 😉 but I did. So you see a couple of typical BET-looking chicks on the screen and then they start talking in sound bites…. Actually, someone uploaded the video to YouTube, so watch it for yourself: Continue reading “Ladies: Flaunt Your Accomplishments!”

Demographics & Monetization

Television is about advertising… NOT entertainment.

The product is YOU, the viewer.

The networks provide you to advertisers, grouped together usefully for the advertiser’s purposes.

The advertiser pays to get their carefully-crafted commercials in front of a lot of people that might accept the message and buy their product or service.

The networks pay production companies to create programming that gets a certain demographic to sit there and watch the commercials. The production company pays editors and talent. Sometimes, the network has their own editors, to make sure the quality is uniform across certain shows, like news programs.

Bill Cammack

So the advertisers pay the network to pay production companies to pay crew to create a show that gets the viewer to watch the network so they can see the advertisers’ commercials and buy their products or services and give them more money back than they spent on the commercials.

Meanwhile, cable companies get money for bringing the signal from the networks to your house, so they get to sell advertising on top of the advertising that’s embedded in the actual shows.

Ultimately, the product is *YOU*, and the goal is to get you to hand over your money in exchange for the entertainment of television.