I already went over this in Shilling Away Your Social Capital, but it’s actually worse than I originally thought.
I discussed wasting time in Time, Part 05: “Focus & Motion”. I mentioned how small interruptions in your day can stack up and completely blow your efficiency.
For instance.. If someone sends you an email and you have your mail app running in the background, you have to:
- Recognize that that sound you heard was a new email
- Decide that you’re going to check it out
- Click over from the program you were using to your mail app
- Look at the title
- Look at the name of the sender
- Click on the email and wait for it to open
- Read the text until you have the gist of the communication
- Think about whether you’re going to do anything about it
- [Maybe] Take the time to respond, including possibly researching links
- Click back to the program you were initially using
- Get your head back in the game and get efficient with your project
Now.. That process can take you anywhere from 10 seconds to 3 minutes or even MORE, depending on how much time you’re willing to donate to that person’s query. Continue reading “Time, Part 08: Are you a Google Ad?””