This is a response to Tyme White‘s article: “Experienced vs. inexperienced ‘advice'”, which was a response to my article, “Personal Brand? No Crossover”.
@Tyme: Good points.
First of all, I was specifically talking about internet shows. Actually, FIRST OF ALL, noâ€¦ I donâ€™t have ANY experience with hiring ANYBODY to be the figurehead or â€œfaceâ€ of a show. What I *DO* have experience with is watching a show and determining whether a) itâ€™s good, b) it sucks because of the production (technical issues), c) it sucks because of the script-writing, d) it sucks because the face of the show is entirely talentless, or e) EVERYTHING about the show sucks.
Grantedâ€¦ That MAY be because Iâ€™m an editor AND a show producer.
I wouldnâ€™t know what the average joe/josepine takes away from looking at a show that â€œfailsâ€ (whatever that means in the context of this discussion). All I can do is â€˜projectâ€™ and believe that distinctions are made between whether the show a) wasnâ€™t good, and itâ€™s the talentâ€™s fault, b) wasnâ€™t good, and itâ€™s NOT the talentâ€™s fault, or c) WAS GOOD, but got shut down for other reasons (or didnâ€™t make money or didnâ€™t grow itâ€™s audienceâ€¦ whatever youâ€™re defining as a â€œfailedâ€ show).
For instance, we just received news that MobLogic was shut down. According to articles on the net, Lindsay Campbell is still an employee of CBS. Before MobLogic was cancelled, they were outputting sporadically compared to the regular schedule they were using when they first started.
Without â€œinside informationâ€ from â€œthe horseâ€™s mouthâ€, thereâ€™s no telling what the reason was for the shutdown. It just so happens that WallStrip was shut down on the same day, apparently. Letâ€™s say the average person isnâ€™t going to search for articles about WHY a show got cancelled, and all they know is that it was here today and gone tomorrow.
What that personâ€™s going to take away from the show, as far as the â€œfaceâ€ of the show, is the sum of their experiences from watching her. They either liked her style, didnâ€™t like her style, or felt she was inconsistently good/bad. If she gets selected for a new show, that sentiment is going to drive whether that viewer goes â€œYAAY!â€ or â€œoh no. She got ANOTHER show? :/â€. Thatâ€™s what the talent has to carry forward, their own performance. Unless the public feels that the show â€œfailedâ€ because the talent sucked, the ending of a show, which as you mention, is the BUSINESS side of things has nothing to do with the ENTERTAINMENT VALUE they received from the talent.
Continue reading “Can “Talent” Be Blamed For Show “Failure”?”