According to klout.com/BillCammack, I’m a “Broadcaster”.. To them, that means “You broadcast great content that spreads like wildfire. You are an essential information source in your industry. You have a large and diverse audience that values your content.”

I mention that because I’m glad they changed my category from “Pundit”. Pundits get on my last nerve. :D

I didn’t have anything against pundits before a few months ago when I started following the Republican debates to see whether they were going to field a viable team to potentially defeat President Obama in 2012.

The problem I have with them now isn’t really their fault, but they have to deal with a new development in television broadcasting which I call “Internet Blog-Influenced News Cycles”.

When Hillary Is President

Back in the day… The day was exactly February 09, 2007, in fact, which I know because I posted this link => http://billcammack.com/2007/02/09/reelsolidtv-episode-39-when-hillary-is-president/, I recognized that this was going to be an issue for television stations.

At that time, my long-time friend and business associate Joseph Ruiz and I were videotaping events for politicians.

Also, at that time, I had never even heard of Barack Obama, which is why the post and the video are entitled “WHEN Hillary is President”! :D

Blip.TV Link => blip.tv/file/146156

I was filming with my MiniDV camera, but I saw several camerapeople with large cameras with stickers for television stations on the side.

I remember thinking to myself, I’m going to have this video live way before they are, because *MY* network is already in place, and waiting for media from me to go live.

The stations the camerapeople were shooting for only had news at 12 lunchtime and 6pm, and Hillary spoke around 10:30am. This meant that by the time I encoded my video, tagged and uploaded it, it would be going live around 2pm, whereas the camerapeople wouldn’t even be back to their offices before 12pm with the tapes, AND THEN they were going to have to give the tapes to producers, who were going to have to watch the whole thing for content and then write copy about it and decide which sound bites to use, AND THEN the producers were going to have to hand the tapes off to editors to make into the final product (which I know because that’s what I did for Bloomberg Television and Court TV for years), AND THEN it was going to be another hour before that video would be ready for air, AND THEN they were only going to play a few seconds’ worth of the video because they had so many other things to talk about during their 30 minutes (22 minutes, actually, when you subtract the time for commercials) of television news between 6pm and 6:30, and that’s exactly what happened.

My video went live around 2pm that day. I was watching the news at 12 on the stations that had sent cameras… nothing… When they finally announced the event at 6pm, they used probably about 7 seconds worth of footage, or the amount of time that Ronnie and Mike got to fight on Jersey Shore before the 300-pound bouncers that are always standing barely off-camera jumped in, and then they moved on.

Meanwhile, I showed the entire speech from beginning to end because I had had my camera rolling the entire time, and I have *ZERO* time constraints because I am my own internet network.

2011 – Rise Of The Pundits

Fast-Forward to 2011, and the television news has been fully affected by social media powerhouses like Facebook and Twitter.

They know that if they don’t report things immediately, they’re going to be LATE in the news cycle.

This calls for an entirely different approach from when people used to have to wait for 12pm, 6pm, and 11pm to roll around so we could find out what was going on in the world.

If something important happens at 1pm, 6pm is too late to report it as if it’s news.

This is also why a bunch of newspapers fell off, BTW. The time it takes to figure out the story, get it approved by executive producers, put it in print form, print the copies, and move the physical papers to the locations where people can buy them means that you’re AUTOMATICALLY going to be out-of-date way before your newspaper hits the stands.

The papers that didn’t migrate to an internet-based delivery format lost out.. BIG TIME!

This is why we’ve now experienced the rise of the pundits.

According to en.wikipedia.org/wiki/Pundit_(expert):

A pundit is someone who offers to mass media his or her opinion or commentary on a particular subject area (most typically political analysis, the social sciences or sport) on which they are knowledgeable. The term has been increasingly applied to popular media personalities.[1] In certain cases, it may be used in a derogatory manner as well, as the political equivalent of “ideologue.”

Pundits are necessary because they’re expected to speak *BEFORE* facts are revealed instead of *AFTER* facts are revealed. o_O

This is simultaneously what makes them so annoying to me.

I agree with the first part of the definition: “Someone who offers to mass media his or her opinion or commentary”, but I disagree with the second part: “on which they are knowledgeable”.

Because you know something about politics doesn’t mean you know *ANYTHING* about a particular political situation.

For instance.. I know about music mixing. If you show me a video and then say “The mixer used Waves’ Renaissance Compressor instead of Waves’ PuigChild compressor.. Why did s/he do that? o_O” I’m going to tell you that you get two different sounds by using the two different compressors on a track, AND that RComp is transparent (to my hearing), while PuigChild colors the sound (makes it sound different than it originally did).

However.. If you were to play a song for me and then ask me the dumb-ass question “Do you think the mixer used RComp or PuigChild on this track? o_O”, I have no choice but to tell you a bunch of garbage, because I. DON’T. KNOW!

Either the track sounded the same before the compressor went on, in which case, I’d guess RComp, *OR* it sounded different before the compressor went on, in which case, I’d guess PuigChild, and that *ASSUMES* that the person asking me had some sort of advance knowledge that it HAD to be one of the two that was used.

What Do You THINK?

This is why pundits are so annoying.

The news cycle is now immediate. I find out things from Twitter and Facebook way faster than I do from television, even if I leave a news channel running live all day.

This is because if a bridge falls down or a plane lands in some water, Citizen Journalists don’t have to wait to decide whether they care about an event or not, and they don’t have to wait for EPs (Executive Producers) to approve their media. They just send it.

Granted, and to the credit of Mass Media, there’s way more fact-checking that goes on before they output their content all late and after-the-fact.

The new immediacy of the news cycle, which has been created by internet connectivity and Citizen Journalism, has made pundits necessary to fill the space between when a television station finds out about something and when they can actually report something substantial about it.

Meanwhile, it’s all garbage.

As soon as the Herman Cain, feel-a-chick-up-in-a-car allegations were dropped, all of a sudden, we were subjected to infinite opinions about Sexual Harassment and whether he did it or not.

Not only did we have to hear this ONCE, but CONSISTENTLY and PERSISTENTLY, until he finally had a press conference to deny the allegations.

Meanwhile, none of these people know jack-**** about jack-**** because they weren’t there (if she has ever been in a car with Cain at all), and they don’t know what happened, so they need to STFU.

BLAH BLAH BLAH Should he bow out of the race? o_O

BLAH BLAH BLAH Are women going to come out of the woodwork, accusing him of harassment? o_O

BLAH BLAH BLAH Is he going to lose a lot of support in the next poll? o_O

Meanwhile.. When the actual fact rolls around, he’s still at the top of the charts with Romney, and when he says the allegations are unfounded, he practically receives a standing ovation at the Republican Debate, so all this punditry was just a big waste of time, wasn’t it?

C’Mon, Sunn :/

To make matters worse, the television stations feel the need to discuss these things consistently, throughout their broadcast day, in order to appear “on top of the news”.

I wish there were a “How do you know that?” or “What facts are you basing your opinion on?” button that we could press and get these people to STFU when they’re just running their mouths about things they don’t know anything about.

In fact, their opinions don’t matter, and except for actual experts in certain things like health matters and monetary policy, there’s only a slight percentage chance that anything they say will turn out to be accurate at all.

The only reason the experts are accurate is because they’re giving their opinions based on a series of actual situations that panned out a certain way in the past.

What can you say for sure in the Cain situation?.. Nothing.

Their statements are diametrically opposed. Either he’s lying or she’s lying. There’s no statistical evidence supporting either guess. Sometimes guys are telling the truth in Sexual Harassment situations, and sometimes gals are. Sometimes, they both are, but they interpreted the situation differently or remember it differently, especially if alcohol is involved.

All you can do, honestly, is report the facts (or lack thereof) and then move on.

Since this isn’t acceptable entertainment, a whole bunch of know-nothings are booked to talk yang on television, for essentially ZERO educational value.

To make matters worse.. Depending on which station you tune in to, you get a totally different spin on the exact same content.

One channel says “Please don’t frack our water, so we can light it on fire and get sick from drinking it”, and then the next channel says “**** your health! :D .. We don’t want government telling us we can’t pollute your water”.

One channel says “The only way to stimulate the economy is to put more money in the hands of ‘Job Creators’ by not raising taxes against them and simplifying the tax code so they have confidence that the game’s not going to change on them next year after they hire a bunch of people” and the next channel says “We need to go into more debt and tax people more so we can put Americans to work right now”.

Meanwhile, nothing actually gets done, and people continue to starve and lose their homes, with no end in sight.

What I’m wondering is that if these pundits are supposed to be so knowledgeable about their specific areas of concentration, how come they’re not arriving at the exact same conclusions and providing viable and irrefutable solutions to this current American crisis? o_O
–
Follow Bill via Google+ | Facebook | Twitter | Email Subscription | RSS Feed

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Happy Thanksgiving, everybody! :D

Blogging changed my life pretty dramatically. It’s hard to explain to someone that hasn’t had the experiences I’ve had over the last several years, but I’m going to try. :D

We all grow up locally. We know who we know and we meet who we meet IRL (in real life) and we walk to the store and we shake people’s hands during job interviews. Our friends share common interests or at least pretend to in order to fit in. We have real friends, real enemies, and lots of people in between who don’t care whether we live or die. That’s life. :D

Blogging allows you to send messages in bottles. You have an idea?.. Float it out there and see what happens. Some people will like it. Some people will dislike it. Some people won’t care. Most people will never read it.

Yesterday, I had two conversations with people who referenced the blog post I had written that very morning. I can’t really explain how that feels, but I can tell you WHY it’s a fantastic thing. :D

I wrote yesterday (like I’m writing right now) because I felt like it. This isn’t my job. I wrote what I wrote because I felt like it. It was an expression of my personal Free Will. However those two people ended up reading what I wrote (via Email Subscription, RSS feed, Facebook, Twitter..), they received an indication that I had written something and read it of their own Free Will. They also brought it up to me via Free Will.. None of that had to happen, but it did. That cycle of interaction is what keeps us in touch with each other, keeps us aware of each other, and keeps us together. :)

In fact.. I *MET* both of those people because I post content to the internet. We became acquaintances and then friends through our online interactions. Other than people that I grew up with that are solid, trusted, super-long-time friends of mine, most of the people that I interact with at this point, I met via social media.

It’s very different when all of your friends live in one neighborhood or all of your friends go to school in the same city, and when your friends are scattered, quite literally, all over the world.

During any given week, I’m in contact with friends of mine that live in Japan, Hawaii, Alaska, California, Texas, New York, England, France, Switzerland, Israel… All the way across the map. Time used to be absolute for me, and now I think in time zones. It’s 2:15am right now in NYC, USA, which means it’s 7am in England and 8am in France. I can’t think anymore that whatever time it is for me is the most important factor, because it isn’t. 6am for me is lunchtime in Europe. Sometimes, I get all my business done for the day before anyone in my time zone even arrives to begin their 9-5 jobs.

I’m not bringing this stuff up to attempt to look fancy. :) What I’m saying is that because I’ve been able to share my thoughts past the physical barriers of people that happen to be within earshot of what I’m talking about, I’ve been able to meet and create alliances with people who make my life more than it otherwise would have been.

The difference this makes is that people tend to spend their time on whomever happens to be available to them instead of people they actually have things in common with and who can enhance and enrich their lives, even though we’re not in physical, IRL, f2f contact with each other. I think this accelerates our progress in life and increases our enjoyment, because we have more conversations that are relevant to and congruent with who we are or who we’re trying to become.

I’d like to also say “Thanks” to my 140 Email Subscribers. If you think about it, how many times have you called a meeting and 140 people came to hear what you had to say? o_O I know that for me, the answer to that question is “NEVER!!!” :D

I know that having 140 subscribers doesn’t mean that 140 people actually OPENED the email or READ what I wrote. It’s still a different feeling from back in the day when I had ZERO email subscribers and I was serving 50 pages a day, instead of averaging 905 pages a day:

So, Thank You to my various sets of subscribers, acquaintances, friends & fans across the social networks that I post content to. I appreciate y’all and I look, at least on my Facebook home page news stream, to see what’s going on with you and who’s graduating and who’s getting married and who just got promoted at work and whose birthday it is and who created a new company and who had a new baby.

I’ve been involved with the internet long enough to recognize the difference it’s made in my life. I think that while we enjoy this Thanksgiving holiday with friends & family IRL, we should also extend our thoughts to those people that enrich our lives on a daily basis, although we can’t actually reach out, hug them, and tell them “Thank You for being there for me”. :D
–
Connect with Bill via Facebook, Twitter, LinkedIn, MySpace, Email Subscription, RSS

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Back in 2008, I wrote the Guide To Dating The “Internet Famous”.

Fast-Forward to 2010, and “Things done got too far gone!” :D

At this point, EVERYBODY has a smartphone, EVERYBODY is uploading media to the net and EVERYBODY’S business is in the streets.

Fortunately for all of us, Chrissie B. and Tim K.-S. co-created #NOBLOG status!!! >:D

#NOBLOG Status

There are some people that enjoy telling others where they went, what they did and whom they did it with. Lots of apps and networks allow us to make this information available ahead of time, in real-time, or after the fact… Foursquare, Facebook, Twitter, Gowalla, Pegshot, Brightkite, Latitude, Loopt… Even video streaming sites like Ustream, Bambuser & Qik allow you to stream live video to the internet from your smartphone.

Even if people aren’t live streaming, they’re taking pictures and shooting video that may very well end up being seen by people that you know, who weren’t there at the time.

This is where #NOBLOG status comes in handy. It’s basically an agreement between everyone involved that there’s a media blackout surrounding an entire event or an individual occurrence at an event. The point being that whatever is happening or just happened won’t show up on anyone’s blog.

I guess the hashtag (the pound sign, “#”) is part of the fun of the concept because it’s used to define Twitter searches, like #LindseyLohan, so technically, you should never see a Twitter post that includes #NOBLOG, now, should you? ;)

Necessity Is The Mother Of Invention

At this point in the social media game, connections between people look more like a web than a line connecting one person to another. I believe the top number of mutual Facebook friends I have with anyone is 436. This means that if that person types “Hanging out at XYZ with Bill Cammack”, right off the bat, 436 people that I know might receive that information in their “Most Recent” news feed on their FB home page.

That’s just on ONE social network. If that same person posts the same message to Twitter, they have literally THOUSANDS of followers (as do I), so there’s no telling what the overlap is there.

That’s also only including real-time media. If that person takes a picture, posts it to Facebook and tags me in it (which, yes, I’m aware that I could shut that ability down using Facebook privacy preferences) then everyone that I’m connected to is going to see that picture show up in MY media stream on my own Facebook page.

This is all well and good because the vast majority of the time, my friends and I are broadcasting our adventures to the internet anyway. The more media, the merrier!… Sometimes, however, it’s important to apply the brakes.

It’s necessary for people who spend time together who each have vast networks of acquaintances, business associates, clients & fans to share an understanding that if something spontaneous occurs that at least one of us would rather not have advertised, it won’t hit the airwaves.

If we don’t share that trust, we can’t be authentic with each other. We’re only going to give each other what we’re willing to have broadcast all over creation, which is most definitely NOT the way to build strong, important and lasting relationships with people.

#NOBLOG is essential because sometimes….. “Ish Happens! \o/” hehe and it might be cool that the people who were there know about it, but it might *NOT* be cool for our personal business to be disseminated to the thousands of people we’re connected to that weren’t there.

Situations

#NOBLOG doesn’t imply that something major occurred. It could be something as simple as someone whose social media persona doesn’t include “swearing” cursing in a video. :D

When I write articles, there are certain words I block out, like **** and **** and mother******… If I happen to be speaking IRL to a grown-ass man or a grown-ass woman (and we’re not in a business situation), I’m liable to curse my ass off.

I don’t block words because I’m uncomfortable with them. I block them out of courtesy to other people that MIGHT be uncomfortable with them. That doesn’t mean I want a video of me saying FILTH FLARN FILTH FLARN FILTH broadcast on the internet, so that might have to get a #NOBLOG. :D

Here in NYC, we tend to drink a lot. >:D .. People’s relationships to each other tend to evolve and devolve, depending on how drunk each of us happen to be at the time. This can clearly also lead to #NOBLOG situations.

We also have business deals going on that the general public isn’t aware of. Even though I have lots of clients’ information on my online resume, I do lots of work that my name never goes on and nobody knows that I did.

If I’m chatting with friends about business deals I’ve made, or ESPECIALLY deals that haven’t been finalized yet, I damned well sure need for that information to *NOT* make the back-channel rounds, so a #NOBLOG agreement might need to be in place in order for me to feel comfortable discussing important issues.

You also might need to declare #NOBLOG ahead of time. This normally happens when you want to have an incognito evening in a public location. If you don’t inform people that it’s a private event, next thing you know, they told their friends where they’re going to be.. who told THEIR friends where they were going to be and all of a sudden you have a big party that you hadn’t planned on, and in fact had intended to hide from tonight so you could share some Quality Time with someone.

All For One.. One For All

Clearly, #NOBLOG doesn’t work unless everyone agrees to it AND they can all be trusted to STFU. All you need is for a friend of a friend who happens to be there and that you’re not aware is connected to your personal social sphere to start blabbering about what’s going on in order for your business to make the rounds.

Basically, Unless you’re sure that everyone in your group is down with the program, it’s best for you to assume that #NOBLOG status isn’t available to you. If someone unverified joins your group, revert to the default “Internet Famous” protocols and always be prepared to Deny. Everything! :D

Remember.. If there’s no media of it.. It never happened. ;)
–
Connect with Bill via Facebook, Twitter, LinkedIn, MySpace, Email Subscription, RSS

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I had a conversation a few days ago with a friend who asked me what I thought about blogging / podcasting / creating video content, specifically as it pertains to viewership and even more specifically as it pertains to NUMBERS of viewers for content we post to the internet.

There’s a lot of talk amongst the social media set about numbers and views and influence and what makes content “worth” creating.

Unfortunately, all that talk about numbers assumes that people are equals, when we most clearly are not. o_O

Authorities & Audiences

Let’s say, for instance, that you have 100 Facebook Friends and they’re all people that you’ve grown up with or met IRL (in real life) that share no particular concentration in any industry. Let’s also say that *I* have 2,434 Facebook Friends and you and I happen not to share very many mutual friends… Logically, if I post something, it’s more likely to receive responses, hits, views, whatever, because my listening audience is immensely larger than yours.

Let’s take that same scenario and change how you created and cultivated your audience of 100 FB Friends… Let’s say that you were an expert in a particular field and the people you reached out to and also accepted FB friend invites from were all involved in or interested in your chosen profession. Let’s say you had conversations with this specialized audience and they recognized you as an authority.. Someone who was known to have interesting, important & relevant things to say and similarly useful links to share.

NOW.. If you and I post about the same information at the same time, except it happens to be along the lines that you and your friends normally kick it about, my larger population is trumped by your way smaller one because your readers are PASSIONATE about your content and mine are not.

On top of that.. All this numbers-talk only takes into account first-tier connections. If my Twitter fanbase is 10 people, except one of those 10 people following me has 60,000 followers, I might not directly have a large audience, but someone following me might. Similarly.. If I have 10 and one of my ten followers has 10 and one of her ten followers has 10 and one of his ten followers has 1,000,000… You get the picture, so there’s no actual telling who’s going to receive wider distribution when they output content.

So.. Unless your ability to pay rent depends on how many readers/viewers you have, don’t worry about it. The number is entirely irrelevant unless you can make money by serving ads to those people. You might ask yourself what the point is of creating content if there aren’t going to be very many people watching…

Content For Whom?

First of all, you want to create content FOR YOURSELF.

Back in the day, when I was trying to decide what I wanted to blog about, my friend Penelope Trunk told me (paraphrasing) “You should blog about what you’re passionate about… or else you’re going to stop doing it”. That had to be THE most important thing I’ve ever heard about blogging and it’s absolutely true. I’m writing this post right this very second because I FEEL LIKE IT, and for no other reason. I’m enjoying thinking about it. I’m enjoying writing it. I’m going to enjoy posting it and receiving feedback about it. :D

Second, you want to create content for your Passionate Viewers.

Again, back in the day… I was discussing the creation and production of web shows with my friend Drew Olanoff and he told me his opinions about views vs viewERs. Basically, my experience up until that point had been with the technical side of creating videos and I had had little-to-no interaction with end-users, viewers that weren’t my personal friends, and certainly not entire communities of people who interact with each other based on a common love of or respect for a show.

Paraphrasing Drew’s point.. He felt that it was better to focus on your small amount of Passionate Viewers than to attempt to cater to a potentially way larger number of people that might drop by your show, watch an episode or two and bounce.

At the time, I didn’t understand why that would be, but I was willing to consider the theory. I eventually agreed entirely when my own shows & blogs gained an expanded audience and I got to experience the differences between the groups firsthand.

My stats have pretty consistently looked like this for the past few years.

93% Passers-By and 7% Regulars… Except the Regulars make up 17% of my visits.

I would certainly rather keep my current percentage of Regulars than increase my numbers of Passers-By at the expense of some of my Passionate Readers/Viewers.

While it would be nice to keep the current Regulars and convert some of the Passers-By into still more Regulars, I like to think about blogging relative to real life instead of relative to other, immensely more popular blogs.

Subscribers, Commenters, Lurkers & Passers-By

I currently have 118 people who subscribe to BillCammack.com by email. If you think about that… When was the last time that you gathered 118 people somewhere so they could listen to something you said? o_O … Probably “Never”, because I know that’s the answer for me.

So, each one of y’all 118 people, I appreciate you for tuning in. :) Thank You, and I try to keep things interesting around here. ;)

My actual subscriber number currently reads 244, because they add in people who subscribe via RSS and receive my blog articles in their feed readers. I’m sure a number of those are “bots” (robots, automated computer processes), but for those of y’all that are real people, Thanks for subscribing! :D

Even amongst subscribers, you have Lurkers, who read the articles but don’t comment directly on my blog. That doesn’t mean they aren’t sharing my posts with other people and discussing my ideas on other social networking sites & forums. I’m happy about that as well, because I don’t blog so people can come to my site. I blog because I feel like it and if someone else gets something out of it, that’s icing on the cake. If someone finds what I write to be entertaining, educational or useful, even better! :D

Then, You have the behind-the-scenes commenters.. The people that strike up conversations with me about my content when we run into each other at parties. The people that email or DM me to let me know what’s going on with them or that they enjoyed a particular post. It’s always gratifying to hear that someone got something out of an article I didn’t even have to write. It’s like when I happen to walk down a street or get into a particular subway car and tourists ask me for directions. I just happened to be there to point them in the right direction, and that’s always a good feeling.

The top level is the online commenters! :D .. I shouted out many of them 10 months ago in my last post of 2009: billcammack.com/2009/12/31/world-in-my-eyes-happy-new-year.

It’s the commenters that make my blog a community instead of a bunch of speeches by Bill Cammack. Lots of times, readers get more out of what the commenters share than what I initially posted!… I learn stuff from them also and I’m open to changing directions if someone has a convincing argument that things are actually different than I currently believe them to be.

So.. Thanks again, commenters! :D .. We almost have another full year together under our belts! :D

How Many Do You Need?

The way I see it, from my personal experience with online communities between 2006 and 2010, the only people you should be concerned with if you’re thinking about starting a blog or podcast or web series are 1) YOURSELF, and 2) the people who are genuinely interested in what you’re talking about and are willing to read, listen, watch and maybe even join in the conversation.

If that’s 100,000 people?… Fine… However, it’s ALSO fine if it’s 10 people.. five of whom are related to you. :)

If you feel like you NEED a bunch of people to consistently watch your show and click on your advertisements or else you’re not going to be able to MAKE your show, you have the wrong business model. Do it cheaper. Use fewer graphics. Spend fewer hours creating it. Edit it less. Use a webcam instead of a video camera. Output once a week instead of once a day. Output once a month instead of once a week. If you have something you want to express, just figure out how to do it within your budget & time constraints and make it happen!

In fact.. Sometimes, I’ll write an entire blog post or make a video just so ONE PERSON can see it (or maybe a specific, small set of people). In those cases, if 1,000 people watch the video and the person/people I made it for didn’t, I wasn’t successful in communicating my expression to them.

OTOH.. If 10 people watch a video and I know that the three people I made it for saw it?… Mission Accomplished! :D

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~ Bill Cammack | @BillCammack

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