Social Branding

Your “Social Brand” is what people expect to happen when you show up on a social scene. Most people don’t have a social brand at all. Nobody expects them to do anything except drink some alcohol, ramble on about some smalltalk drivel and then go home. Part of the reason for this is that people […]

E-Stalking [Part 4]

I dropped my e-Stalking series in 2008. At the time, I was talking about asynchronously getting to know someone by reading their blog posts, listening to their podcasts, watching their videos & live streams and coming to your own conclusion about who they are, what they’re like and what they like to do without them […]

Social Media: You’re Doing It Wrong

Let me tell you how Social Media works… There are two layers. There’s the online layer and then the offline layer. The online layer is where we all say whatever we want about ourselves and expect people to take our word for it. The offline layer is where you have to PUT UP OR SHUT […]

Stop Diluting Your Brand

Let’s say you have something that you do well. One thing. Just one. Next thing you know, you find out about Social Media and all the good things that are now available for everyone to take part in. Before you jump in the pool, consider that you might not be able to swim. Don’t get […]

Branding: Name, Nickname or Company?

Everything you do in public adds to or subtracts from your cred, and is compiled in your virtual resume. Which resume are you building, and what do you hope to get out of that? Bill Cammack – Channeling What Women Want When I got started, three years ago, in 2006, My idea was to make […]