Now, I’m not much into making predictions on blogs, but I thought I’d throw in my two cents here ahead of time so I can compare it to what happens during the actual fight.
Roxanne & Shane, founders & owners of Bare Feet Studios & Beachwalks.tv have been consulting and in the internet industry a lot longer than I have and I was fortunate enough to receive some vital coaching from both of them concerning Time, specifically relating to being a freelancer.
I physically met Roxanne Darling two years ago in November 2006, but I knew her already from the Yahoo Videoblogging Group. We had some great and important conversations and I knew she had her finger on the pulse of what was going on in this new “New Media” world I was diving into from my Corporate and Broadcast video background.
Rox & Shane did their own show, Beachwalks.tv, but what I didn’t know at the time was that they were also very, very, VERY busy with their consulting business where they have 12 years of experience working in internet technology, streaming media, audio & video podcasting, new media creation and consulting, content management systems, event production, and public speaking.
Fast Forward to March 2007, and I accompanied Rox to NYC’s BlogHerBiz ’07 conference. We were filming or attending discussions all day, which probably amounted to 6 or 8 hours, tops, before we shut the productions down and got ready to socialize for the rest of the evening.
When Rox turned her computer on, she said something about having 80 emails since she had last checked this morning. I remember laughing at that, thinking “ha ha, you have all this spam/bacn to get rid of, hahaha” To my shock & horror, I found out she had 80 actual legitimate BUSINESS emails, with more coming in.
At the time, I was probably only getting 30 emails a day… like, meaning in a 24-hour period… and those were mostly garbage. There was something about Rox’s email situation that told me to pay attention, because I was looking at my future. We headed to the socializing events with both of us knowing that by the time she returned from having a good time (and, less importantly, business networking at the same time), even MORE email would be stacking up… Continue reading “Time, Business & Handouts [Time, Part 1]”
I’ve been planning on doing a few different shows for quite a while now. Just about everything is in perfect position… however, before going forward, there’s an important consideration… scaling.
My friend Tyme White is always yakking about scaling. “How does it SCALE?” “That’s not going to SCALE!” blah blah blah blah blah…… Unfortunately (fortunately?) she’s right IF you’re looking at your show being a success from when you’re still in the early planning stages.
The way I’m going to define scaling for the purpose of this article is the ability to grow your show, social site, whatever. Just GROW it. Increase your membership. Increase your viewership. Improve your google rank. Get more people interested. Receive more UGC (User-Generated Content). Get more page hits…..
The reason scaling is important… Rather, the reason that YOU should consider your project’s ability to scale is that you might be broadcasting to a niche market. Let’s say, for instance, you want to make a show about DiY Clothing (DiY = Do it Yourself). There are only going to be a certain number of people interested in making their own clothing. A segment of that population watches videos on the internet. A segment of that population will be aware of your show. A segment of THAT population will like your show and recommend it to other people and/or come back and watch it again. A segment of THAT population will become ‘passionate’ about your show and become your core fans.
Threadbanger.com => Rob & Corinne, Justin & Marissa
I remember when I became aware of / fascinated by the concept of scaling. I was hanging out in Bed, Bath & Beyond…. I know, I know. It wasn’t my fault. Blame it on Dan McVicar. :/
Bill & Dan
Anyway… I’m hanging out by the checkout line, and there’s this endless stream of people slowly making their way to the register to pay. So I start imagining how many people are passing me, and it occurs to me that it’s A LOT! 😀 Then it occurs to me that more people passed me in the last 5 minutes than the total number that subscribe to my show in iTunes. :/ THEN, it occurs to me that if I stood there all day, the number of people that passed me would be greater than the number of people that subscribe to many popular, established internet shows. What I took away from that contemplation was that even if you’re considered popular within your own space or echo chamber, there are still more people to reach…. A LOT more people.
One of the most successful internet video shows that I’m aware of is Rocketboom. In 2006, each daily episode was being downloaded ~300,000 times. Even with numbers like that, comparisons were being made to cable television shows, not network shows, which count their viewers by millions. Recently, this show called “Quarterlife” got booed off the stage for ‘only’ pulling in 3,860,000 viewers on NBC… Obviously more than ten times the daily Rocketboom viewership.
Of course, none of this means anything to people that are expressing themselves by putting video on the internet and have no interest in numbers, stats, revenue-sharing, sponsorships, etc. For those that do care, and whose show’s future may very well depend on scaling, it’s important to consider the “what if?” of potential success.
Actually, before you figure out whether your show is scalable, you need to figure out if your show is SUSTAINABLE, which is an entirely different issue. For the most part, there are no “seasons” in internet-show-biz. It’s a new week… You need a new show. Period. Whatever your cycle is… daily, weekly, monthly… you need to come up with a concept that you can produce consistently and deliver on a regular basis. If you can’t do that, scaling’s useless because your viewers will drift away due to lack of output on your part.
Yesterday was a fantastic day. 😀
I got to meet Kfir Pravda, who was here for a few hours in NYC Friday morning awaiting his connecting flight to Israel. I was familiar with Kfir from blogging as well as our involvement with the Yahoo Videoblogging Group.
We’ve had interesting discussions about the direction of online video and television, but I never figured I’d meet him in person, since I had no plans to travel to Israel.
One of the benefits of social media is that you can learn about people and their ideas at your own pace. If you see something interesting, you can bookmark their site or add them on a social network or follow them on a status update service. The effect is that you can gain a respect for someone without ever having met them in person, or if you’re a lurker, without them ever even knowing that you exist. I already appreciated Kfir for his ideas before I walked into “The Library” at the Regency Hotel. The intangibles of meeting him in person amplified that appreciation.
As much as you might be able to tell about someone from reading their blog posts or comments, there’s much more to be gleaned from having real-time, F2F conversation with someone. How do you greet each other? Do you have similar senses of humor? Is this person as sharp in a real-time, constantly-evolving conversation as they are in text, which they may have taken an hour to write, or in a video which they may have scripted or rehearsed many times before recording it? Is this someone with whom you would probably have been friends, had the “accident of birth” placed you in the same geographical location?
Previously, I asked “How Social is ‘Social’ Media?”. Yesterday, there was a ton of “Social” and a ton of “Media”! 😀 Jeff Pulver was broadcasting live to Qik utilizing his Nokia N95 and his portable hotspot (described/shown in the video below).
I recorded a Seesmic video with my MacBook Pro. So, not only did we share breakfast with each other, we shared ‘sharing breakfast’ with our friends on other social media sites as well. 😀
This time, social media came through BIG TIME! 😀 Fortunately Keren was keeping an eye on the clock, because our conversation had become three hours long with no end in sight. There really ought to be laws against having so much fun before 2pm! 😀
It was a pleasure meeting Kfir & Keren. It makes such a difference when someone steps off of a blog page or computer screen and you get to experience them IRL. It was great to hang out with Kathryn & Jeff as well. I’m going to strive to sift through the QUANTITY of consistently increasing adds and contacts and have more QUALITY interactions like this one through social media. 😀
Bill Cammack â€¢ Cammack Media Group, LLC