Blog Subscribers, Commenters, Lurkers & Passers-By

I had a conversation a few days ago with a friend who asked me what I thought about blogging / podcasting / creating video content, specifically as it pertains to viewership and even more specifically as it pertains to NUMBERS of viewers for content we post to the internet.

Social Media Budgeting (Cars, Not Trophies)

Social Media People always want to know how to make money with social media. The problem is that social media doesn’t make money FOR you. Social media ENABLES YOU to make money…. maybe. Everybody wants to know how their sales are going to increase once they hire you to create a website or set them […]

Time, Part 07: “Subcontracting”

One of the things that makes me who I am as a video editor is that I can visualize aspects of the project that haven’t occurred yet. When I see a scene or a picture, I know how it will work (if at all) with other footage I’ve seen. When I hear something, I know […]

Time, Part 06: “What’s Your Budget?”

Check it out… If you want to be seen as a businessperson and not a HOBO (read: bum, derelict, vagrant), stop contacting people about projects without including budget information. Here’s how the process works… When someone with 1,200 Facebook Friends and 400 Linkedin Contacts and another 1,200 MySpace Friends and 2,300 Twitter Followers clicks on […]

Time, Part 05: “Focus & Motion”

Continued from “Time”, Parts 01, 02, 03 & 04: Life is easy when you 9-5 it. All you have to do is go where they told you, do what they told you and leave when they told you. Two weeks from now, you get a check and then the cycle starts all over again. As […]