Why “Jersey Shore” SUCKED This Season

I’ve been writing my critique/roundup/recap series about MTV’s television show “Jersey Shore” for quite some time now.

If you’ve been following along, you’re aware that I’ve been complaining (as has everyone else that I know that watches the show) about how it’s been getting worse and worse.

The storylines suck (yes, there are WRITERS on “reality” shows. They’re responsible for deciding which footage gets aired, creatively crafting a character, by, for instance, showing every instance they can that make him or her look like a stone-cold IDIOT and deleting all the evidence that this person is actually very smart, but just does stupid things once in a while). The content sucks. What they choose to focus on sucks. What they choose NOT to focus on sucks.

I’ve also been trying to figure out WHY Jersey Shore has been so worthless recently. Continue reading “Why “Jersey Shore” SUCKED This Season”

Mind Your Own Business (MYOB)

“Mind Your Own Business” was the lesson of the day on this week’s “Jersey Shore”. 😀

There are eight housemates. 4 guys and 4 gals.

Guys: Ronnie, Mike, Pauly, Vinny

Gals: Sammi, Jenni, Nicole, Angelina

Ronnie is dating Sammi. Nicole is dating some guy you hear on the telephone. Jenni and Angelina appear to be dating nobody.

The other three guys are MVP (Mike, Vinny, Pauly) and they’re Free Agent Hunters. They pull whatever chicks they can on any given day. Continue reading “Mind Your Own Business (MYOB)”

Thoughts about the “Fast Company Influence Project”

I can’t tell you anything about the actual Fast Company Influence Project because I never clicked on it. I never came close to clicking on it, which is where I feel we will discover some of the myriad lessons to be learned from this situation.

First Impression

The first time I heard of the project, I didn’t hear of the project.

What I mean by that is that I didn’t realize that I had had a run-in with the project before I realized that a) there was a project and b) people didn’t like it. Continue reading “Thoughts about the “Fast Company Influence Project””

Social Branding

Your “Social Brand” is what people expect to happen when you show up on a social scene. Most people don’t have a social brand at all. Nobody expects them to do anything except drink some alcohol, ramble on about some smalltalk drivel and then go home.

Part of the reason for this is that people are scared to death to talk about what’s really interesting to them. They’re scared of being judged or categorized. They’re scared of being associated with the wrong people or disassociated from the right people. They’re scared that they’re blowing business opportunities by not sticking to blogging about whatever topic makes them money… Continue reading “Social Branding”

Business, 2010 [Time, Part 09]

The year is now 2010 AD. Doing business in person is OVER. It’s completely unnecessary, as well as a waste of time and billable hours. Let me explain to you how things work now.

Virtual Collaboration

When you go to work, what do you do? You sit in your cubicle and you type on your computer. How do you interact with your coworkers? O_o Do you get up and walk over to where they’re sitting and start running your mouth? No. You don’t. You click on your instant messaging program, such as AIM, iChat, gTalk, whatever, and you type directly to them. Continue reading “Business, 2010 [Time, Part 09]”

Guilt By Association / Social Media Connections

As we move forward into 2010, Guilt By Association is going to become a major issue. This year, the civilians found out about Twitter and flooded it with new connections. Sites like Facebook have seen dramatic increases in membership, bringing increases in connections and shared media. If you’re involved in “the game”, sooner or later, you’re going to be associated with someone controversial either on a local scale or an international scale. When/if that time comes, you’re going to have to decide how you’re going to deal with people’s new perception of you based on something you had nothing to do with, whatsoever. Continue reading “Guilt By Association / Social Media Connections”

How Social Media Works

The other night, I realized that someone I was aware of via Social Media was going to be at an event I had planned to attend, so I sent her a “Friends Request”.

The last I had paid attention to her online presence, she was living in California, so I figured this was my opportunity to meet her and tell her I enjoyed her work (on-air talent / hostess / reporter) before she flew away again.

So I’m at this event, and someone I don’t recognize walks up to me and says “Hi. You friended me today! :D”. Looking more closely, I realized who she was, greeted her and we started chatting.

Come to find out that a) she’s moved here to NYC, and b) I thought she was “only” on-air talent, but she’s actually a producer, a complimentary position to mine as a video editor. Continue reading “How Social Media Works”

Why Social Media?

So I had mentioned to a friend of mine a few months back that I was going to start doing Reputation Management / Online Presence Management for people other than myself. I’ve pretty much peaked, heading through year #2 of being a top-10 Google result for “Bill” as well as a top-10 Google result for “Cammack”. There’s nowhere else to go. I’m bored. *yawn*

So yesterday, I’m chatting with this same friend, who’s starting a new business soon. He wants to be involved with Social Media, except he sees how much time, energy and research I put into it and he’d rather spend his time making money than doing research he’s not going to get paid for and that I already did.

As we’re chatting, I can tell that he doesn’t really “get it”, and eventually, he directly says something to the effect of “I can’t see what my benefit is in getting involved in these sites and this social stuff”. This makes sense to me, because unless you’re LIVING Social Media, you’re not going to be privy to the effects… You’ll only be able to see the “cause”…. Continue reading “Why Social Media?”

Time, Part 07: “Subcontracting”

Bill CammackOne of the things that makes me who I am as a video editor is that I can visualize aspects of the project that haven’t occurred yet. When I see a scene or a picture, I know how it will work (if at all) with other footage I’ve seen. When I hear something, I know what I can use it for. Basically, I create the video while I’m reviewing the footage and then I basically trace what I already saw instead of building a video from scratch and wondering whether it’s going to work or not.

There are a lot of elements that go into making a video that don’t become important until the final output, yet if you don’t pay attention to those elements ahead of time (known as pre-production), you may end up needing to re-do all the work you just did. Elements include frame dimensions (16×9 vs 4×3), frame size (in pixels), data rate, codec, font, font size, lower 3rds, drop shadows, transitions… For just one example, if your video is going to be seen @ 320×180 (width and height, in pixels), you’re going to want to deal with your font sizes differently than if you were going to present in 1280×720 HD (high definition). If you act as if you’re going to output in HD, you might have to change all your titles when the client sees them in 320×180, because they can’t be read.

The reason I bring this up is that this ability increases my efficiency. I know the questions to ask ahead of time so I don’t waste time. Also, I can see my way clear through to the end of the project. I can basically “see” the finished video as if I fast-forwarded time to when I was finished. This is because everything goes onto a “checklist”. If I know what the video dimensions are, I can visualize the size that the final output will be. If I know the font, I can imagine what the text will look like…

OTOH… If I *DON’T* know what the background color is… That becomes apparent to me in my visualization and I ask the client if they want to use a background image or they have a specific color in mind. Same thing for font color or music selection. I have a good basic idea of what’s missing and what I need to figure out ASAP in order to efficiently get the job done. Continue reading “Time, Part 07: “Subcontracting””

Time, Part 06: “What’s Your Budget?”

Bill CammackCheck it out… If you want to be seen as a businessperson and not a HOBO (read: bum, derelict, vagrant), stop contacting people about projects without including budget information.

Here’s how the process works… When someone with 1,200 Facebook Friends and 400 Linkedin Contacts and another 1,200 MySpace Friends and 2,300 Twitter Followers clicks on your email, that email is going to be scanned for a number. If there’s no number, that email is going to be IGNORED. Continue reading “Time, Part 06: “What’s Your Budget?””