Sex Tapes Are Played Out

There seems to be some confusion amongst some of the members of the female community about the value of making and attempting to distribute a sex tape “starring” yourselves.

I’m sorry to inform you that sex tapes are played out. Continue reading “Sex Tapes Are Played Out”

Personal Brand? No Crossover

I just read this article by Sarah Lacy where she describes part of her journey into becoming a brand and then attempting to leverage her new positions. The pivotal paragraph for me was:

Sarah: That take-on-the-world morning, I was having coffee with Steven Levy, then of Newsweek, now of Wired, who challenged this whole idea of whether this “Sarah Lacy” brand was actually translating into things that mattered, like book sales, money, something real and tangible, or whether it was a just smokescreen of hype. And I granted his point. I’ve long been dubious of Internet celebrity’s staying power. It seems the Internet famous hit that moment where they’re on the Today Show, and just about to close a deal with ABC or HBO or pick the big money, you’ve-made-it acronym, but it never really materializes.

I’ve watched this happen several times since I entered the scene in 2006. Internet Celebrities attempting to take their game to the next level. The first, and most obvious example from the paragraph above being Amanda Congdon, formerly of Rocketboom fame, who went on to do Amanda Across America and then a derivative show for ABC where they attempted to emulate Rocketboom, but severely overproduced Amanda, stomping the life and fun out of the personality that she had brought to the Rocketboom anchor chair AND forcing 30-second pre-roll advertisements that had lots of people clicking off the site before they ever got to Amanda’s performance.

Another example would be Lisa Donavan (LisaNova), who went from YouTube to MADtv and then back to the internet. Then, there’s Ze Frank, who made up his own brand of show and viewer interaction, soared to immense popularity, deliberately quit his show after a calendar year and last I noticed, was on the lecture circuit.

So the question is whether the Personal Brand you’re creating “is actually translating into things that matter”. I touched upon this in August, 2008, in Conversion of “Cred”, but Sarah sums up my own personal experience here: Continue reading “Personal Brand? No Crossover”

The Broderick / Parker Situation

Star Magazine is reporting that Matthew Broderick allegedly “cheated on” Sarah Jessica Parker.

Apparently, Broderick doesn’t read DatingGenius. πŸ˜€ If he did, he’d know “How To Cheat Properly” as well as pointing the chick he was allegedly messing with to the “Guide To Dating The ‘Internet Famous'”. Granted, I only posted the guide YESTERDAY, but still.

Let’s look at Broderick’s alleged violations, shall we? πŸ˜€

Star Magazine:“After meeting in a bar, Matthew began text messaging the 25-year-old youth counselor, says the woman’s pal. Soon after, the insider claims, they began seeing each other and things got passionate quickly when they met at the Manhattan townhouse of a showbiz friend.”

There are like 92 violations in that one paragraph.

“After meeting in a bar”?… WHAT? πŸ˜€ The Internet-Famous (and in Broderick’s case, the ACTUALLY FAMOUS) do *NOT* “meet chicks in bars”. This is an ESPECIALLY BAD IDEA when you’re famously known to be involved with someone else that’s famous. This is like quadruple-paparazzi-bonus. The only way you would have more witnesses is if you met a chick in Police Headquarters.

“… began text messaging…” Oh no. πŸ™ This is 2008. You can deny phone conversations all you want, but once you start texting, it’s a WRAP! Don’t you watch any of the 80,000 “figure out who the criminal is” shows they have on television these days? As soon as the tabloids suspect who you’re dating, they’re going to bribe some minimum-wage worker at the telephone company for a record of her texts and then you’re done. Kaput.

“… 25-year-old…” Heeeeere we GO!!! πŸ˜€ Now… If you just HAVE TO kick it to a chick in public places AND text her to boot… AT LEAST make sure she’s OLDER and not YOUNGER than you are! People love to hate on dudes that can pull younger chicks. HATE! πŸ˜€ This is why you need to kick it with older chicks, because you won’t be suspected of “taking advantage” of them and you won’t get those stupid questions chicks always ask, like “what do you have in common with someone her age?”… As if you NEED anything to be “in common” other than she turns you on, and she’s down for whatever you have in mind! πŸ˜€

“… says the woman’s pal…” UH-OHHHHHH! See… This is one of the reasons Charlie Sheen shelled out all those ducats for chicks. DISCRETION! πŸ˜€ If you’re paying for chicks, you don’t have to worry about them blabbing to their homegirls who blab to the tabloids. All you have to worry about in THAT situation is if they’ve already wire-tapped the phones you’re using to order chicks that cost thousands of dollars per session to import them from NYC to Washington, DC.

“… when they met at the Manhattan townhouse of a showbiz friend…” Ugh. πŸ™ Now I know tip #9 is “Enlist the help of others”, but this isn’t what I meant. Star Magazine also claims Broderick was seen showing up at the chick’s apartment building for “late-night visits”. I’m thinking now that I should have added another tip, which is:

12) Don’t be where you’re OBVIOUSLY not supposed to be

If you just HAVE TO meet a chick in the middle of the night, make sure it’s somewhere that you can explain it away… like your agent’s office. Maybe the 24-hour gym, with the explanation that you weren’t able to sleep and working out always does the trick for you. Maybe your storage facility in New Jersey……. ANYWHERE, except showing up late-night to a residential area and entering an apartment building where the chick you’re supposedly not kicking it to is known to live.

Well… Hopefully, Broderick still has some Ferris Bueller skillz left over, and he’ll be able to get out of this squeaky-clean. If not… it looks like he’ll have enough free time to read DatingGenius, like he’s supposed to! πŸ˜€


Celebrity Crush, Part 2

In response to Got a Crush on a CelebrityÒ€¦, Derek writes:

So it’s an uphill climb. Understood. But, there are guys out there that KNOW (think) that they are MORE than enough to take the challenge (think Pros vs Joes).

What kinda advice would the DG give to those guys? Would could a guy do once he’s left his life, moved to the city of his desire?

I’ll met enough people to understand your initial answer all too well (think “astronaunts”). A type-A personality guy (definitely NOT me) wouldn’t let something like reality stand in the way. They are the same guys that blow horns and give cat calls to pick up women (see my last video posting – I don’t know how to link it here).

Actually, this is something else I’ve never thought about because up until recently, all the stars were in LA/Hollywood. Unless you lived out there, AND were running in their circles, there was ZERO percent chance that you’d meet a star anyway, unless she came to your local mall to sign autographs or was doing a show in your town.

In the case of doing a show, you’re done. She’s there for business, and you’re not getting near her. If she’s there for a book signing or whatever celebrities do to meet their fans, you’re not going to have but about a minute near her so your best bet is to come in the door looking jiggy-fresh, slide her your number and tell her to call you… outside of the earshot of cockblocking assistants and managers, of course.

Anyway, at this point, now that there are internet celebrities, they’re way more accessible to average joes, because none of this is being done in studios under locked-down conditions. Consider YouTube, for instance, you have some of the most REGULAR chicks that are STARS on YouTube. They probably work as cashiers in the local Wal-Mart, even.

As far as actually getting on, there’s no specific formula to that, because as predictable as chicks are, they all get off on different things. Some chicks like bad boys, some chicks like nice guys… Play the wrong style and you lose. πŸ™‚ The only advantage you have in these situations is if the chick puts a lot of information online about things that she likes. That way, you can play it off like you’re interested in the same things and gain rapport.

So it’s not really different from the basic formula…

Gather information, then Fake It, Till You Make It! πŸ˜€

Got a Crush on a Celebrity…

Reader Derek writes:

There are people out in the public eye that grabs your attention.

Using the “Dating Genius” tried and proven methods, how can someone make any good of this? Generically and academically speaking, mind you.

Actually, this is a very good question, Derek.

Becoming enamored with public figures happens to people all day, every day. That’s why the tabloids make so much money. Everyone’s interested in what their favorite celebrities are doing and saying as well as whom they’re currently dating.

There are two ‘problems’ with this. The first one is that you’re not getting the full experience of a person by watching their show. The second is that you usually don’t have any local access to the person in question, so you never get to experience what they’re really like.

Because of this, what people ‘fall in love’ with is only 1% of the actual person at best… unless they’re doing a personal videoblog where they’re authentically telling you about themselves, their lives, what they think and feel.

For example… I have a friend that’s very PHYSICALLY attractive… very beautiful, but her personality is so *CRASS* that I can’t imagine anyone wanting to date her for who she is as a person. Guys put up with her shenanigans because she’s an easy lay. Other than that, she doesn’t have any wins… None of them are actually “WITH” her. You could take that chick and make her the host of a television show or internet show, and guys would be ‘falling in love’ with her too, but that’s because she’d be reading a script and her true personality wouldn’t be revealed at all by what she’s saying.

There’s actually a third ‘problem’ with celebrity crushes… You’re not the only one.

Depending on your level of taste in women, there could be easily 100, 1,000 or 1,000,000 guys that ‘fell in love’ with her for the exact same reasons that you did, so even if she’s available and you have local access to her, it’s gonna be an uphill climb to get on.


Interview with Eric Rochow of

This week, I had the pleasure of interviewing Eric Rochow, the creator and producer of, his “internet show” or “videoblog”.

What is Gardenfork?

Gardenfork is an internet video show – iTunes video podcast about cooking, gardening, and other stuff. Other stuff can include car repair, or how to drop tree with a chainsaw. Its very eclectic; for example I’ve been doing a series of shows on BBQ, stopping at places whenever I can and interviewing BBQ experts, but then I’m also working on a show about how to repair cracks in your basement walls.

You can watch the show on our website: or subcribe to it through our page on iTunes.

Why do you do your show?

I’ve always been one of those people who wants to tell people about a neat thing I’ve learned, an interesting fact, a cool gizmo I just read about. This stuff swirls in my head and I’m just driven to want to share what I’ve discovered. Gardenfork is a great outlet for this desire to share information that our viewers, for some reason, like to watch.

And, its just a total blast to do. The viewer feedback is just amazing, and almost instant. Once we post a new episode, we start getting viewers emailing us with comments. The connection I have with the viewers is something you can’t buy.

Here’s a review on viewer posted on the gardenfork page on iTunes:

“Eric Rochow is not a self-promoting, self-congratulatory, larger-than-life celebrity chef. He’s the average guy doing an exceptionally good job putting together a podcast that entertains, informs, and encourages.

From the homey feel of his kitchen to the cutaways to watch the dog chew up a stick or yawn to the occasional multiple retakes as he flubs his lines, you can’t help but to love the show. Eric doesn’t pretend to be anything he isn’t and that is a breath of fresh air in today’s world of highly processed entertainment”

I think what appeals to people is that while I can talk in ‘Web 2.0 speak’ with the best of them, I can also talk about the benefits of a big block Chevy, ( FYI: that’s a specific type of engine produced by GM with dual quad carbs ) or how to keep flea beetles off your lettuce.

“Down to earth” is a phrase I’ve heard a lot when people describe the show. Its me doing a project, and that project may or may not come out they way I intended. I leave in the mistakes, because we’re all human, we make mistakes every day.

How did you get started doing Gardenfork?

I’ve worked in creative fields all my life: video, film, photography, design; and I had pitched several cooking-gardening shows to the lifestyle cable channels. The show ideas were always well received, but because no well known personality was attached to the shows, they weren’t picked up.

Last year I was on the web and ran across a video blog, crashtestkitchen, and the lightbulb went off in my head – I could produce and distribute my own cooking-gardening show – and I didn’t need the cable networks to do it.

Then we had our friends over for dinner one night, and I handed my friend Bill my video camera and said, “We’re shooting a cooking show tonight”. I made puttanesca, which is a favorite of mine, we had fun doing it, and that energy came through on the video. I had forgotten to turn on all the lights in the kitchen, so the video is pretty dark, so I called that episode “Puttanesca In The Dark with Bill”

How do you choose what to videoblog about?

Basically, whatever I’m doing on the weekend, I try to make a show about it. Last weekend I made Rhubarb Jam and tried my hand at canning, so we shot that. It was great. Sometimes I plan ahead, sometimes its just whatever project needs doing that weekend. Now we get viewer mail asking for shows on specific topics, like building a grape arbor, so I’ll do that as well.

I have to replace the clutch in my truck soon, so that will be the subject of a two part show. You can’t show how to change out a clutch in 8 minutes.

What’s your background? How do you know how to do all this stuff? πŸ™‚

My parents are born and bred New Yorkers, my grandfather was a buliding super in the Bronx, but I grew up mainly in Wisconsin. We did a lot of hiking, fishing, hunting. When something broke, we didn’t call the repairman, we figured out how to fix it.

When I was 14, my father bought my brother and I a 1949 Ford Pickup. It was in pieces. We learned about cars by putting one back together. At the same time I started gardening, and when I moved back to NY, I started cooking.

I now divide my time between Northwest Connecticut and New York City, both of which are fertile ground for many episodes of gardenfork.

Is producing paying your bills?

Not yet, but in the future that is a very real possibility. More and more advertisers are moving to the web, and gardenfork viewers are a niche audience that certain advertisers very much want to connect with. The advertising wont be obtrusive, it will be along the lines of how PBS thanks its sponsors, with short pre-roll and post-roll clips.

In the very near future, your TV and your computer will be one appliance, its the ‘convergence’ everyone has been talking about, its finally happening. Gardenfork is part of this convergence of traditional TV and the Web. I wear the “media disruptor” label proudly.

Gardenfork has also helped me in business, as my multimedia company, choplogic, is now helping corporations create their own internal and external video blogs, text blogs, and community sites. My wife calls me “Husband 2.0”

Going forward, we are also in pre-production on a new internet video show, Real World Green, which is about practical things you can do to lower your impact on the earth. The goal is to appeal to viewers who may not relate to the current crop of ‘green’ programming that’s out there, our emphasis is on practical; less talk, more about things you can do.

Thanks Eric, and good luck with Gardenfork / RealWorldGreen! πŸ˜€

Bill Cammack Ò€’ New York City Ò€’ Freelance Video Editor Ò€’

The Late Nite Mash

Dan McVicar, of McVlog fame (… amongst other things, hehe) presents: “The Late Nite Mash”…..

“I want to tell you about something very exciting ….on Monday October 30th
you will see the first webisode of my online series “The Late Nite Mash”.

This three minute cocktail of night culture, celebrity interviews, music,
stars and you is served with new shows daily. It shows the promise of new
media, and a chance to bring the conversation and world a little closer.

So check out It is not just a show, but a community.
Sign up, its free, and the conversation continues there.

All my best,

Daniel McVicar”


The show starts October 30th, @ noon PST, with special guest Andy Garcia.
Be There, or… um… Be There! πŸ˜€