Branding: Name, Nickname or Company?

Everything you do in public adds to or subtracts from your cred, and is compiled in your virtual resume. Which resume are you building, and what do you hope to get out of that?

Bill Cammack - Channeling What Women Want!
Bill Cammack – Channeling What Women Want

When I got started, three years ago, in 2006, My idea was to make a site that started out as my making my own videos but would expand to a group of people collaborating to make videos for the site. This is why I was initially branding ReelSolid.TV instead of BillCammack.com.

Pretty much immediately, I started getting recognition for my videos, except *I* wasn’t getting recognition for my videos. People knew that ReelSolid.TV was producing them, but nobody knew who ReelSolid.TV was.

Once I understood that, I had a choice. I was either going to continue publicizing the group (which was only me anyway), or I was going to start publicizing MYSELF. I chose to publicize myself because the group is merely an umbrella.. a catch-all. Let’s say that ReelSolid.TV is defense and BillCammack.com is offense. ReelSolid is more saying “I’m not necessarily the one that created this, though it’s my site”. BillCammack is saying “I did this. Add it to my resume”. Continue reading “Branding: Name, Nickname or Company?”