Hermann, Bill, Sarah, Charles and Grace

The lineup left to right. Hermann Mazard, Bill Cammack, Sarah Cooley, Host of the Blip,tv Party Charles Hope and me Grace Piper, originally uploaded by gpiper. Hermann Mazard, Bill Cammack, Sarah Cooley, Charles Hope and Grace Piper blip.tv Summer Party, 2009

How Much Does It Cost To Borrow Your Brand?

My friend Chris Brogan has inadvertently caused a stir. 😀 From the little I’ve read about the situation, (you can read about it yourself, on Chris’ site) basically, he accepted a $500 gift card from Kmart to write a blog post about Kmart. He was completely transparent that he was writing a sponsored blog post. […]