I joined Twitter a little over two years ago, around the time of SXSW 2007. I was already about a year behind its launch. I wrote Twitter Has “Ruined” My Life in June 2007. This picture is on that post, and includes Mike, Justin, Anil, Kenyatta, Debbie, Grace, Eric & myself and was taken by Jared. I fully expect to see 5 if not 6 of these same people later today at an IRL get-together.. two years later:
The reason I joined Twitter is the same reason I joined any Social Media site. There were people that I ALREADY KNEW that started using a new site, app or tool and I wanted to be involved in this new (and hopefully BETTER and INNOVATIVE) way to contact them or keep up with what they’re doing. What that did was give Twitter a particular flavor for me. It was the place where I went to receive up-to-the-minute information about people that I was keeping in contact with anyway via newsgroups or forums or email or their blogs or whatever. Read the rest of this entry »
Sean: “The 50/50 Rule is something I started sharing with clients a while back. It’s nothing new or earth-shattering and TONS of individuals and companies are doing it EVERY SINGLE DAY. The idea is simple – to connect in the Social spaces where the users live, you need to spend half as much of your time talking about the users as you do about your brand/product/service/website/effort/whatever.”
This is an intelligent idea. At least ACT like you give a damn. People aren’t being taught this. All they’re being told is that there are new and wonderful technologies available on the internet that they can utilize to make money, and here they come, a-runnin’. I currently have 1,567 followers on Twitter. I’d say I get five (5) new followers every single day. Somebody told these people to put auto-responders on their Twitter accounts. Read the rest of this entry »
I watched a video just now by Laura “Pistachio” Fitton that clarified for me a distinction I wanted to make, but that previously wasn’t coming together properly for me.
Around 4 minutes 30 seconds, Cathy mentions “community”. By the smiles on the participants’ faces and the fellowship, you can tell that they are all part of a community. What made this post finally possible for me is that while they became a community because of Seesmic, they weren’t interacting via Seesmic. They were IRL, having dinner together, chatting and having a good time. Somehow, what I wanted to talk about clicked after Cathy’s speech and seeing ‘community’ exist in a totally different environment.
There’s a difference between Community and Territory.
The word ‘community’ is often used to indicate ‘territory’… Like they might have a housing project named “Chicago Community”. In fact, those houses are territory. What makes them a community is how people interact with each other WITHIN that territory. You can live near someone and have NOTHING to do with them, not even to say hello as you pass in the street. You can live far from someone and talk to them every day and spend a lot of time with them, virtually on the net or by other means.
Having this feeling of community can easily give one the feeling of dominion over a territory. This is a false feeling, with no standing or merit… UNLESS members of said community are ACTUALLY owners of the territory, appointed agents of those owners, or members of the community that are willing to stand up and accept leadership of that group, lay down laws and enforce them. When there’s nobody in charge, there ARE no rules definable by the community. There are rules definable by THE OWNERS OF THE TERRITORY, which must be followed by all inhabitants of the territory, whether they’re a part of the community or not.
Thus, as popular as *A* community might be, without authority, anything they say regarding the territory is a SUGGESTION, not a MANDATE. It carries ZERO weight, except amongst the people of THAT particular community who are willing to follow the lead of whomever stood up and decided to make a rule… such as “How people SHOULD use this site” “What’s good etiquette on this site” “What new people need to know about this site” “How long posts should be on this site” “How you have to act after you post to this site”…. etc etc etc. It’s all hogwash and trivial banter to anyone that doesn’t subscribe to the community in which this so-called leader has chosen to lay down some laws.
Now… You ask “But, what if there’s only ONE community? Doesn’t that mean community=territory?”
No.
Even if there’s only one group of people in a territory that calls themselves a community, or in some cases, THE community (like THE HIP HOP VIOLINIST :/), without connection to or authority from the owners of the territory, they have ZERO say in what happens to that territory. Do they have say over their community? Absolutely. Community exists in the ‘heart’ and mind. Inside or outside of the territory, the community thrives as long as there are still people that believe in that community. Dominion over one’s community FEELS LIKE dominion over the territory that community’s sitting on when there’s nobody else there.
When nobody else has access to become a member of the territory, there’s no turnover. It’s like having the air conditioning circulate air inside your house without bringing in fresh air from the outside. It’s cold, and it feels good, but it’s only representative of a tiny subset of the actual air available inside your house and outside. As soon as others are given access to the territory, strictly by definition, “the” community will shrink drastically in the percentage of the territory in which it can hold court.
As soon as you double the number of currently active participants, assuming that “the” community doesn’t welcome and absorb these new people “into the fold” and assuming everyone contributes an equal amount of posts, the visibility of “the” community is AT LEAST split in half, and they now occupy 50% of the territory. So now, there are at least TWO communities, even if they’re “the originals” and “the newjacks”. Even if the new territory members don’t form a formal community, they’re meeting each other and making connections and having conversations and adding each other to their friends lists and following and replying to their contacts’ posts. Depending on frequency of posting and replying to popular newjack threads, looking at the front page of a site, the presence of the original community (which, of course, was dominion by default, being that nobody else was there) won’t be seen as any stronger or relevant than the new territory members. As a matter of fact, “the originals” will be completely indistinguishable from “the newjacks”. This is only when you merely DOUBLE the number of active participants…..
The ’solution’ to this is to enjoy COMMUNITY without feeling ENTITLEMENT. If you have constructive comments for people joining the territory that your community has occupied by default up until now, that’s great! If you have rules and laws and crabby things to say, “Save it for David”. What you have to say is meaningless without authority. The laws will be handed down by the owners & appointed rulers. In most cases, those are found in the ToS (Terms of Service). There’s no point in trying to defend a territory that you never owned in the first place. There’s no point in trying to maintain “market share” when eventually, ten times the number of people in your community will be “outsiders” occupying the same territory.
Are *you* a Tech Elitist? If so, how’s that workin’ for ya?
As it’s now Christmas, and we think of The Grinch sitting high on the hill, looking down on all the little people of the village with contempt… Let’s consider our own positions in our respective fields and how we’ve chosen social media sites & groups as well as whom we’ve chosen to affiliate ourselves with.
There was much change during 2007. More ways to communicate. More social sites to join. More video hosts with their own little gimmicks that made them slightly different from the rest. New video editing software. New storage solutions. New live streaming options….
As new opportunities arose, there was a lot of bandwagon-jumping. Sometimes it stuck, sometimes it didn’t. When Twitter was initially unreliable, OFTEN, eventually, Jaiku came along, and there was a mass exodus. The backup plan for when Twitter would go down was for people to immediately start posting on Jaiku until the problem was resolved. Eventually, Twitter became stable, and I didn’t hear a peep about Jaiku for months until they got bought by Google. All of a sudden, here come the Jaiku friend requests.
Even within Twitter, there was bandwagon-jumping. Apps were created so you didn’t have to use the twitter web page with your browser. Some people stuck with them. Some people bailed back to the web site when they realized how many twitter posts the apps weren’t picking up. Eventually, people found found satisfaction in how they received twitter posts. At some point during ‘07, Pownce became a player as well.
There was much debate about which status update application was better between the three of them. I ended up sticking with Twitter, and once every so often, I copy/paste redundant posts to Pownce & Jaiku for people that primarily (if not exclusively) use those sites. I’m also biased towards Twitter because I have 341 contacts there vs. 117 on Pownce and 50 on Jaiku, many of which are redundant for the reason I stated earlier. So, for the sake of this post, I’ll say I made the ‘elitist’ decision that Twitter was better for my purposes and essentially neglect the other two services.
On the social site front, I used to have a regular MySpace presence. I had somewhere around 500 “friends” that were rather randomly acquired. What I mean by that is that I had probably 100 contacts that I knew from some other site or forum or that I actually knew IRL and then another 400 or so people/companies that sent me a friends request and then essentially never talked to me “again”. … “Again” has to be in quotes, because they never TALKED to me the first time. All they did was click a button that sent me a friends request, and I accepted it. I enjoyed interacting with my actual friends on MySpace, but the vast majority of it I found to be utterly worthless. MySpace is fantastic if you’re a musician or an artist, but I didn’t make many new relationships on MySpace that were worth anything.
Eventually, Facebook stepped its game up, and I migrated to “the better site”. Similar to my Twitter bias for status updates, my MySpace dealings dwindled to ZERO. In fact, if someone didn’t have a facebook account, I wouldn’t even bother to look them up on MySpace. “Everybody who was anybody” was on Facebook, so there wasn’t any need to ‘waste’ time on other mass social sites. Recently, someone mentioned MySpace to me, and I inadvertently laughed and said something like “You *still* use your MySpace account?” She replied that she interacts with the people that she knows because of business on Facebook, but her IRL friends are all still on MySpace. I hadn’t thought about it before, but as I sit here on my Facebook hill with contempt… I’m now wondering how many of my ACTUAL friends are still down in the MySpace village, having never made the jump to “the better site”.
The reason Facebook is better for me is that I deal with social media every day of the week. Now that I’m thinking about it, for the average joe, MySpace is more than enough, and there’s no reason for them to look for better connectivity to more REAL people. So now I have to consider whether it’s more beneficial to me to move some of my Facebook-time back to MySpace instead of concentrating solely on the site that’s clearly superior for my purposes.
Next, you have video hosts. I use blip.tv because the options and functionalities serve my purposes as I maintain my own video blogs using WordPress, Show-In-A-Box and vPiP. Meanwhile, other people talk into their webcams and post videos to YouTube. I’ve posted a few videos to YouTube for test purposes, but I wasn’t impressed with the video compression quality at the time, I wasn’t impressed with the Terms of Service and I *CERTAINLY* wasn’t impressed with the dimwitted remarks people love to leave in the comments sections.
For those reasons and others, I’ve left YouTube just about completely alone… However, you can’t argue with the numbers of views that people get, assuming they get “featured”. YouTube has become the go-to for people looking for any kind of video under the sun, so just by having your video there, you have more of a chance of it going viral than if you oh-so-elitely plan, film, edit, compress, upload, post, tag and advertise your own videos like I do.
The question, again, is “How’s that workin’ for ya?”. Fortunately, another 2007 development is TubeMogul which enables you to upload a video once and have it distributed to multiple video sharing sites. TubeMogul also tracks statistics for you across several sites. So now, there’s less incentive to keep “all your eggs in one basket”.
I’m sure we can look forward to lots more fantastic developments in 2008. Personally, I’ll be paying more attention than I was this year as far as whether I’d like to consolidate or expand in the areas of status updates, social sites and video hosting sites. I didn’t even get to talk about live streaming options, like how I think Operator11 is infinitely better than BlogTV….. except Operator11 went completely offline for more than a week, so people like Jonny Goldstein had to retreat to other live streaming sites to keep their shows going. Of course, there’s no way to add a BlogTV archive to your Operator11 show archive, so c’est la vie. :/
Anyway… I think it’s in all of our best interests to pay attention not only to which new app or site has cool features or the elite people flocking to it, but also to whether we’re trading away communications with our core viewers, friends, contacts and followers. Just like The Grinch found out… it’s lonely at the top.
My cousin Richard did his first Operator11 show today. I think it came out fun and interesting. He was learning the system while the show was already running!
Kristen “Kroosh” Crusius wrote a post the other day about what’s going on in her “Friendiverse”… her universe of friends. Her post reminded me that I had intended to comment about Robert Scoble’s videos about how social networks’ “friends lists” really work.
Part I of Social Graph Based Search. 14:41 minutes.
I think the term “Friends”, as automatically used by several social sites is an unfortunate and misleading label. This is especially true when there are no other choices. You’re forced into a binary system…. Accept or Decline… Yes or No… 1 or 0… My-Friend or Not-My-Friend. Unfortunately, as Scoble pointed out in his videos, reality doesn’t work like that. There are different levels and flavors of relationships between people. Business relationships, Family relationships, Intimate relationships, Adversarial relationships… I think linkedin has it right with the generic term “contact”. How many ‘contacts’ do you have? They’re not (your friends) by default, nor are they (not your friends) by default. Still, in linkedin, there are several types of business relationships, including people that you have worked with personally… people you have not worked with personally, but you trust whomever recommended them to you… people you have not worked with and you have no professional recommendations for, but you vouch for them as a person, so you are happy to recommend them to someone who’s looking to fill a position…. people you have no intention of recommending to anyone, but you will still accept them as a contact… people that you are in contact with specifically so you can set them up with other people….. ALL of these are thrown in together under the title ‘contact’.
Because of the misnomer “friends”, some people have selected this to mean their ACTUAL friends and will only add people that they actually know. Here, I agree with Scoble’s assertion that this is an incorrect usage of social networks. How are you supposed to expand your circle of CONTACTS or “sphere of influence” if you limit yourself on the internet to only the people you know IRL? How are you supposed to learn about new people that might have similar interests or ideals if you deny them connection to you? What’s the point of being on a social site if you’re only going to get in touch with the same people you’re already in contact with? I think that if they had levels of acquaintance on these sites, a lot more people would be connected to each other, because the categories would make sense to them. You would be able to see at-a-glance what level each person had placed their contacts on, and make a better assessment of their actual interaction with each other.
Looking at it from the other direction… It’s not fair that someone that sends you a friends request out of the blue has the exact same status as someone you collaborate with or work with or highly respect or go out for drinks with or climb mountains and eat pancakes with. Both the random person and the IRL friend are marked down as “Friend”. There’s no meritocracy. Even with facebook’s relationship qualifiers, that’s a SECONDARY trait. It’s like having everyone in your military with the rank of ‘Private’, and you have to go to each Private and ask them what their actual importance is in order to determine who out-ranks whom. No. It doesn’t work like that. You can tell from the bars or whatever emblem on their shoulders who’s running the show and who’s going to be digging the trenches.
In the absence of actual distinctions, I think the best approach to accepting/rejecting social site “friends” is innocent until proven guilty, not the other way around. It’s always a good thing when you can see the applicant’s friends list in order to tell who might know them that YOU know and whose judgement you trust. When I know certain people don’t like jerks, and those people are “friends” with someone, I’m more likely to take my ACTUAL friend’s word that this other person is cool. That would seem to go against what I was saying earlier, because what if my friend is using the same “innocent until proven guilty” style that I am? I would be accepting an untested “friend”. However, checks & balances will come into play. If the untested person actually interacts with the community, they’ll start getting “reviews” which will help you decide whether you want to keep them as a friend or not. Ultimately, the circle polices itself.
I was thinking about Kroosh’s “Friendiverse” yesterday, while I was watching Drew’s live stream from PodCamp Philly. It’s a much more intimate format… giving personal, “hand-written” recommendations of places to go, people to see and things to do. I saw many people from MY Friendiverse on Drew’s stream yesterday… Kathryn, Eric, Jackson, Jonny, Steve, Grace, Charles… and ran into others in the text chat who were also watching the stream.
Ultimately, I’ve been inspired to focus more time & energy on the upper echelon of my own personal Friendiverse. In the game called “keeping up with the net”, it’s very easy to miss out on telling the people that matter to you how cool you think they are.
Jonny’s setting up a real-time text chat, so come on down and get your questions in as we disuss MSM, PEOPLE-CREATED media and some videoblogging community current events.
This week, I had the pleasure of interviewing Eric Rochow, the creator and producer of Gardenfork.tv, his “internet show” or “videoblog”.
What is Gardenfork?
Gardenfork is an internet video show – iTunes video podcast about cooking, gardening, and other stuff. Other stuff can include car repair, or how to drop tree with a chainsaw. Its very eclectic; for example I’ve been doing a series of shows on BBQ, stopping at places whenever I can and interviewing BBQ experts, but then I’m also working on a show about how to repair cracks in your basement walls.
I’ve always been one of those people who wants to tell people about a neat thing I’ve learned, an interesting fact, a cool gizmo I just read about. This stuff swirls in my head and I’m just driven to want to share what I’ve discovered. Gardenfork is a great outlet for this desire to share information that our viewers, for some reason, like to watch.
And, its just a total blast to do. The viewer feedback is just amazing, and almost instant. Once we post a new episode, we start getting viewers emailing us with comments. The connection I have with the viewers is something you can’t buy.
“Eric Rochow is not a self-promoting, self-congratulatory, larger-than-life celebrity chef. He’s the average guy doing an exceptionally good job putting together a podcast that entertains, informs, and encourages.
From the homey feel of his kitchen to the cutaways to watch the dog chew up a stick or yawn to the occasional multiple retakes as he flubs his lines, you can’t help but to love the show. Eric doesn’t pretend to be anything he isn’t and that is a breath of fresh air in today’s world of highly processed entertainment”
I think what appeals to people is that while I can talk in ‘Web 2.0 speak’ with the best of them, I can also talk about the benefits of a big block Chevy, ( FYI: that’s a specific type of engine produced by GM with dual quad carbs ) or how to keep flea beetles off your lettuce.
“Down to earth” is a phrase I’ve heard a lot when people describe the show. Its me doing a project, and that project may or may not come out they way I intended. I leave in the mistakes, because we’re all human, we make mistakes every day.
How did you get started doing Gardenfork?
I’ve worked in creative fields all my life: video, film, photography, design; and I had pitched several cooking-gardening shows to the lifestyle cable channels. The show ideas were always well received, but because no well known personality was attached to the shows, they weren’t picked up.
Last year I was on the web and ran across a video blog, crashtestkitchen, and the lightbulb went off in my head – I could produce and distribute my own cooking-gardening show – and I didn’t need the cable networks to do it.
Then we had our friends over for dinner one night, and I handed my friend Bill my video camera and said, “We’re shooting a cooking show tonight”. I made puttanesca, which is a favorite of mine, we had fun doing it, and that energy came through on the video. I had forgotten to turn on all the lights in the kitchen, so the video is pretty dark, so I called that episode “Puttanesca In The Dark with Bill”
How do you choose what to videoblog about?
Basically, whatever I’m doing on the weekend, I try to make a show about it. Last weekend I made Rhubarb Jam and tried my hand at canning, so we shot that. It was great. Sometimes I plan ahead, sometimes its just whatever project needs doing that weekend. Now we get viewer mail asking for shows on specific topics, like building a grape arbor, so I’ll do that as well.
I have to replace the clutch in my truck soon, so that will be the subject of a two part show. You can’t show how to change out a clutch in 8 minutes.
What’s your background? How do you know how to do all this stuff?
My parents are born and bred New Yorkers, my grandfather was a buliding super in the Bronx, but I grew up mainly in Wisconsin. We did a lot of hiking, fishing, hunting. When something broke, we didn’t call the repairman, we figured out how to fix it.
When I was 14, my father bought my brother and I a 1949 Ford Pickup. It was in pieces. We learned about cars by putting one back together. At the same time I started gardening, and when I moved back to NY, I started cooking.
I now divide my time between Northwest Connecticut and New York City, both of which are fertile ground for many episodes of gardenfork.
Is producing Gardenfork.tv paying your bills?
Not yet, but in the future that is a very real possibility. More and more advertisers are moving to the web, and gardenfork viewers are a niche audience that certain advertisers very much want to connect with. The advertising wont be obtrusive, it will be along the lines of how PBS thanks its sponsors, with short pre-roll and post-roll clips.
In the very near future, your TV and your computer will be one appliance, its the ‘convergence’ everyone has been talking about, its finally happening. Gardenfork is part of this convergence of traditional TV and the Web. I wear the “media disruptor” label proudly.
Gardenfork has also helped me in business, as my multimedia company, choplogic, is now helping corporations create their own internal and external video blogs, text blogs, and community sites. My wife calls me “Husband 2.0″
Going forward, we are also in pre-production on a new internet video show, Real World Green http://realworldgreen.com, which is about practical things you can do to lower your impact on the earth. The goal is to appeal to viewers who may not relate to the current crop of ‘green’ programming that’s out there, our emphasis is on practical; less talk, more about things you can do.
Thanks Eric, and good luck with Gardenfork / RealWorldGreen!
“Everybody who was anybody” was on Facebook, so there wasn’t any need to ‘waste’ time on other mass social sites. Recently, someone mentioned MySpace to me, and I inadvertently laughed and said something like “You *still* use your MySpace account?” She replied that she interacts with the people that she knows because of business on Facebook, but her IRL friends are all still on MySpace. I hadn’t thought about it before, but as I sit here on my Facebook hill with contempt… I’m now wondering how many of my ACTUAL friends are still down in the MySpace village, having never made the jump to “the better site”.
Entries (RSS)