Why Social Media?

So I had mentioned to a friend of mine a few months back that I was going to start doing Reputation Management / Online Presence Management for people other than myself. I’ve pretty much peaked, heading through year #2 of being a top-10 Google result for “Bill” as well as a top-10 Google result for “Cammack”. There’s nowhere else to go. I’m bored. *yawn*

So yesterday, I’m chatting with this same friend, who’s starting a new business soon. He wants to be involved with Social Media, except he sees how much time, energy and research I put into it and he’d rather spend his time making money than doing research he’s not going to get paid for and that I already did.

As we’re chatting, I can tell that he doesn’t really “get it”, and eventually, he directly says something to the effect of “I can’t see what my benefit is in getting involved in these sites and this social stuff”. This makes sense to me, because unless you’re LIVING Social Media, you’re not going to be privy to the effects… You’ll only be able to see the “cause”…. Continue reading “Why Social Media?”