Bill Cammack Quantcast Demographics – Jan 23, 2009, originally uploaded by Bill Cammack.

I just entirely LOVE my demographics today, hahaha
Female, Young Adults (18-34), Other Ethnicities, No Kids In Household, Less Affluent, College Graduates!!! :D

Hey Ladies!!! :D *waves*

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Roxanne & Shane, founders & owners of Bare Feet Studios & Beachwalks.tv have been consulting and in the internet industry a lot longer than I have and I was fortunate enough to receive some vital coaching from both of them concerning Time, specifically relating to being a freelancer.

I physically met Roxanne Darling two years ago in November 2006, but I knew her already from the Yahoo Videoblogging Group. We had some great and important conversations and I knew she had her finger on the pulse of what was going on in this new “New Media” world I was diving into from my Corporate and Broadcast video background.

Rox & Shane did their own show, Beachwalks.tv, but what I didn’t know at the time was that they were also very, very, VERY busy with their consulting business where they have 12 years of experience working in internet technology, streaming media, audio & video podcasting, new media creation and consulting, content management systems, event production, and public speaking.

Fast Forward to March 2007, and I accompanied Rox to NYC’s BlogHerBiz ’07 conference. We were filming or attending discussions all day, which probably amounted to 6 or 8 hours, tops, before we shut the productions down and got ready to socialize for the rest of the evening.

When Rox turned her computer on, she said something about having 80 emails since she had last checked this morning. I remember laughing at that, thinking “ha ha, you have all this spam/bacn to get rid of, hahaha” To my shock & horror, I found out she had 80 actual legitimate BUSINESS emails, with more coming in.

At the time, I was probably only getting 30 emails a day… like, meaning in a 24-hour period… and those were mostly garbage. There was something about Rox’s email situation that told me to pay attention, because I was looking at my future. We headed to the socializing events with both of us knowing that by the time she returned from having a good time (and, less importantly, business networking at the same time), even MORE email would be stacking up…

Vaporware & Future Money

I became bored of the Broadcast/Corporate video world and found out about putting video on the internet/iPod from my good friend & colleague, Athina Krikeli one day when she showed me a commercial she created, one day after a session of Emmy Award judging.

Athina Krikeli & Bill Cammack

As soon as I watched Athina’s work and saw how clear it looked on this little box-thing, and how the stereo sound was perfect, my mind instantly expanded as I considered an entirely new form of self-expression.

It was suddenly clear to me that I didn’t have to put my work on television and watch it disappear. My news articles showing for an hour or two, then disappearing. My commercials playing until they rotated them out for the next big thing in the focus groups, never to be seen again. My segments disappearing forever once they cancelled Studio-Y or GameFace or changed the focus of a channel from Youth to Sports and then to Fashion. Suddenly, I had the opportunity to do good work, put it “on the air” and have it STAY THERE. Also, I was no longer restricted by local or even national broadcast limitations. People could watch my videos in France or Japan, anytime they wanted to and as many times as they wanted to! Amazing! :D

This is how I became involved in the world of vaporware & future money.

In the real world (IRL, in real life) budget comes before production. If you don’t have any money… you don’t get anything done. Period. If you have a little bit of money, you can get your job done poorly and slowly by someone that doesn’t really know what they’re doing. In the internet world, people come up with ideas and then try to figure out how cheaply they can make that idea a reality. This is because (which I didn’t realize for a loooooong time) we’re living in a “startup culture”. Everybody’s always working. It’s never enough. You don’t get paid NOW, you get paid when your company gets funded and eventually gets bought. It’s all about the bottom line, because everyone’s scrambling for funds and then scrambling to prove that they deserve ANOTHER round of funding. Meanwhile, everybody knows this is all “future money” and could collapse at any time, so every dime needs to be accounted for in terms of ROI.

That’s all well and good, except a) like I’ve been saying for two years already (“Monetizing Digital Video” February, 2007), there’s no revenue stream for monetizing internet video because you can’t prove demographics, and b) video, as far as internet communications are concerned, is only ONE of SEVERAL formats in which you can get your point across. You can use SMS, email, RSS subscriptions, text blogging, audio recordings, static websites… If you want to put something on television, there’s only one way to do it. You HAVE TO make a video. On the net, the question is “Why should I spend the money to make a video when I could just type some words and get the same number of hits to show to my advertisers?”.

This is why professionals avoid web video. There’s normally no budget at all, and if there is, it’s whatever allowance was afforded that group by a sponsor or they’re hoping to make their money back via CPM (= impossible). Of course, there’s money in doing Corporate Video that just happens to be on the internet, or, at least, inTRAnet, but that’s the same-old same-old for me *yawn* and I wanted to pioneer something like JetSetShow or SomethingToBeDesired.

So basically, instead of having an actual REASON to do videos which would cause them to have an actual BUDGET to do videos, you have a lot of people and groups that know that internet video is hot and only getting more and more popular, and they want to be involved, but they really have ZERO idea of what they’re doing because it’s only another business concept to them. They’re not actual artists. They’re not actually media makers. They have no idea AT ALL about what it takes to bring a project from concept to completion. This would seem to be a good thing, but it isn’t hahaha.

Handout-Based Environment

This combination of lack of funding, lack of ROI on video projects and this “We’re all trying to make it with a startup” mentality has created this weird, handout-based environment. I was introduced to a woman at a party (so what’s new about THAT? ;) haha) and literally RIGHT AFTER she was told what I do, she goes “Oh… if you have some free time, blah blah my project!” I don’t remember her exact wording, because I go to networking events to hang out with my friends, not to field sporadic questions & comments about business in the middle of the night when I obviously have a drink in my hand and I’m tryin’na chat with the ladies.

Chrissie, Leora, Flo & Bill

So anyway… I exchanged contact information with her… Meaning that I took her business card and told her to Google “Bill”… I sent her an email the next day, and her response had nothing about budgeting in it. ????

That’s when I accessed my visual/audio memory to try to figure out EXACTLY what she had said to me. I believe she had said “If you have free time, maybe you can help me with my project!”. I’m assuming the operative word was “help”, which, to me, implies “I can’t do this, so I need someone to help me”, as in “My car isn’t running. I need someone to help me fix it”, which would be the MECHANIC, who is going to BILL YOU for the time he spent working on your car and the materials he utilized in the process. It was clear from her correspondence that she meant “do it for free”.

I had another situation where I had just come from a REAL job out of town and I went to a party. At the time of my arrival, I had nothing planned for the entire rest of the week. A friend of mine asked me, in the course of conversation “What are you doing tomorrow?” to which I replied “nothing”, which meant to me “Nobody’s offered me my day rate to do anything tomorrow other than EXACTLY. WHAT. *I*. WANT. TO. DO, so I might do ANYTHING or NOTHING AT ALL tomorrow, and that’s the way I like it”. His response to finding out that I had nothing to do the next day was “Oh.. I’m doing blah blah event tomorrow. Could you come to the event and film it? :) ” After I finished sipping my brew, I said something to the effect of “Nah”. He looked incredibly perplexed by my answer… Almost as perplexed as this guy.

I attempted to explain the situation to him by saying “I just worked three days in a row. I’m not doing [jack] tomorrow”. Of course, this only confused him EVEN MORE because of this startup mentality that we all have of “everybody’s always working” and “everybody’s always scraping to get out of the barrel” and “if you’re not working on something that makes you money, you may as well spend YOUR time on something that improves MY life”. I’m not saying that’s what HE was thinking. It’s pervasive. Every time I ask someone what’s new or how they’re doing, I get some kind of report about their business endeavors. Meanwhile, people are hiding “Significant Others” left and right and either don’t want to talk about them AT ALL or will bring them up while specifically avoiding saying even their FIRST names!…. “the person I’m seeing, blah blah blah”.

It’s not just individuals either. Companies… Like actual well-known companies that have tens if not hundreds of employees that are all drawing salaries… want handouts. The reason they need guidance is that they JUST found out what I knew in 2006 and people like Jay Dedman & Kenyatta Cheese knew in 2004 if not earlier, that internet video is the wave of the future.

Because nobody seemed to notice this while we’ve all been putting hundreds and hundreds of episodes on the net for years already and handing out entirely free information that entire time to the entire world in the Yahoo Videoblogging Group, NOW, companies are scrambling to try to get on the bandwagon and nobody that they’ve already hired knows what they’re doing AT. ALL.

So it took me a LONG TIME to figure out what was really going on in the space, because I didn’t imagine it was going to take them this long to figure out how to monetize digital video to the degree that they could afford to pay professionals to handle the business. In the meantime, I watched my daily email count rise and rise towards Rox’s level and I stopped using my phone entirely. I literally did. not. have. the. time. to. waste. listening to the long-version of what people wanted from me. Put it in an email and I’ll get to it when & if I get to it.

Time

Rox & Bill

At some time during this period, I ended up speaking with Rox & Shane individually about TIME, because I knew that they had already been living the life I was now living for years. I needed AT LEAST a starting point or some kind of foundation that I could build my own concept of TIME on.

People with staff jobs have it easy. :) You go to work when they tell you to. You come home when they tell you to. You go back to work when they tell you to. You get a check every other week.

Freelancers in the real world have it easy. Here’s my rate. You can afford it or you can’t. You have my money or you don’t.

Freelancers in an handout-based society have to work with the lowball budgets presented to them or pass on the project entirely (as not worth spending the time to even THINK about) while constantly fielding ?deflecting? ?deleting? all kinds of RFCs (hahaha I made a funny! hahaha Requests For Charity! hahaha) from acquaintances AND NON-ACQUAINTANCES!

Just 11 days ago, on January 01, 2009, my ideas about TIME completely solidified for me, and that’s what this series of posts is going to be about. How do you efficiently organize your time so that you can do the REAL work, do what YOU want and/or need to do, accommodate lowballers and hand out charity all at the same time? :D

~Bill Cammack, January 12, 2009

Continued in “Time, Part 02″

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Are women funny?

My sister Liz is funny, but that’s because she’s my sister and we share superior genes. Kim will catch you out there with a slew of punchlines if you get on her nerves, FRLZ, and I think Mel’s probably pretty mentally dangerous in a snap-fest, but, overall… are women FUNNY?

I know there are female comedians, and I’ve been laughing incessantly over how I can’t tell Tina Fey apart from Sarah Palin,

but… in general… are women funny? And if so… Is there “Male Humor” and “Female Humor”?

I’m thinking about this because I watched / listened to a panel of bigwigs in the internet comedy space yesterday. After they spoke, they had a Q&A session, and my homegirl Kathryn Jones got her hands on the mic…. RUH ROHHHH!!! :D

Kathryn Jones & Bill Cammack

So, basically, Kathryn asked “Where is the content BY women and the content FOR women?” and the answer was “um, uh, um, uh, um…” hahahahaha :D Kathryn’s been asking this question ever since I met her, so as soon as I saw her get the mic, I was like AWWWWW HERE WE GO!!!!! :D

The answers made sense, business-wise, and the thing to remember is that this internet stuff is business for them, not art or entertainment. If you do “art” and nobody watches it or buys ads on your content, you get fired. If you do business, and it’s the same business over and over, you get advertising dollars and you keep your job.

Basically, they said they have a demographic and they cater to it. Business 101. If the people watching your content is GUYS, then you make more content that GUYS would like so that they tell MORE GUYS to watch your videos and you grow your community and make more money.

Rocketboom had a study done a while back, which IIRC determined that a whopping 8% of their viewership was female. Of course, that has to do with Eye Candy, but that’s a different topic. The point is… well… the point, I guess, is a question… “If 92% of your viewership is male, why cater to females at all?” or, “Why not do things that affect 92% of your viewership instead of 8%?”. That’s how I was feeling during that silent period right after Kathryn asked her question and the panelists were mentally deciding who was going to address it. :)

One panelist even said that if they were going to do female-oriented content, they would have to make a COMPLETELY DIFFERENT SITE! :D This and other comments that escape me right now are what got me thinking about this topic. Is there a difference between “female humor” and “male humor”? Do women (in general) get stuff that’s “funny to women” and men get stuff that’s “funny to men”?

Assuming that’s the case… In this era of niche marketing, there’s no “space” for the combination of “male and female humor”. Doing stuff to attract women will “turn off” male viewers, taking away from “the bottom line”. The question becomes whether attempting to increase the low percentage of female viewers will decrease the number of male viewers to the point that it wasn’t worth it in the first place.

The moderator had the solution… technically… which was to bring in female content creators to make videos specifically geared towards a female audience. However, this fit EXACTLY into the other two theories, which were basically “We’re going to cater to what our demographic is” and “If we’re going to ‘add’ females, we need to make a completely different site”.

On a different topic, yet the same, in a way… I ran into the same issue with my DatingGenius blog. Being a guy, I can blog all day and all night about tricks and tips for “getting girls”. It’s easy to create content for males, because all guys want to know is how to get around the artificial obstacles women throw up which prevent / delay guys from getting laid. It’s not so easy for me to create content for women, because I have to reverse-engineer it. I think to myself “What would *I* do to them?” and then figure out their defense against me and write it. The only other way I get female-oriented material is through actual discussions with my myriad homegirls and selecting common issues that they have, like why guys catcall.

Thinking about this question in terms of my own content, it’s clear to me that if I gave a damn about having female-oriented content and I knew damned well that my mind didn’t generate this stuff on its own, I would need to bring in someone who understands “female comedy” to handle that part of my business for me. This is why it was funny to hear “um, uh, um…” when Kathryn brought up the same topic she always brings up :D , because you would think that if I’VE heard the question a million times, THEY would have heard the question a BILLION times and done something about it by now.

However… Being that internet video is about “the bottom line”, viewership, eyeballs, revenue sharing, CPM, CPC etc etc etc, women may just have to wait until they’re seen as a “market” worth throwing funds at…. haha Wait… I forgot something. :D

Assuming that it’s NOT the case that there’s “male humor” and “female humor”, there should be a crossover. You should be able to make comedy shows by females that males flock to (other than because they think she looks good and don’t give a damn what she’s saying anyway) and comedy shows by males that increase the female presence in your demographic surveys.

The whole idea may be self-fulfilling. We can’t get female numbers up higher than blah blah percent, so why bother catering to them? Meanwhile, not catering to them doesn’t increase your female viewership past those traditional percentages.

I have no idea and totally don’t care what my demos are for DatingGenius. I try to mix it up and have something for tha fellaz AND tha ladiez! Then again, DG isn’t a business. It’s something I do for kicks. If I were doing it for money, haha, I might be in the same boat with the panelists, saying essentially “Our statistics haven’t show that the sector you’re asking about is worth us wasting our production money on, due to lack of ROI”.

So maybe it doesn’t matter whether women are funny or not. Even if they WERE, they’re not going to see any light unless businesses can figure out ways to make money off of them. Seems to me like a void waiting to be filled by women that are willing to create their own content, encode, post, distribute and market it THEMSELVES and take advantage while the currently established sites get caught slippin’.

~Bill

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Television is about advertising… NOT entertainment.

The product is YOU, the viewer.

The networks provide you to advertisers, grouped together usefully for the advertiser’s purposes.

The advertiser pays to get their carefully-crafted commercials in front of a lot of people that might accept the message and buy their product or service.

The networks pay production companies to create programming that gets a certain demographic to sit there and watch the commercials. The production company pays editors and talent. Sometimes, the network has their own editors, to make sure the quality is uniform across certain shows, like news programs.

So the advertisers pay the network to pay production companies to pay crew to create a show that gets the viewer to watch the network so they can see the advertisers’ commercials and buy their products or services and give them more money back than they spent on the commercials.

Meanwhile, cable companies get money for bringing the signal from the networks to your house, so they get to sell advertising on top of the advertising that’s embedded in the actual shows.

Ultimately, the product is *YOU*, and the goal is to get you to hand over your money in exchange for the entertainment of television.

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