294 ReelSolid.TV s03 ep012 – Patti LaBelle – “Duets”

Posted by Bill Cammack On March - 5 - 2008
Clip from an episode Bill Cammack edited of “Living It Up with Patti LaBelle“, which airs on the TV One cable/satellite television network. Episode = “Duets”.

293 ReelSolid.TV s03 ep011 – Patti LaBelle & Hinton Battle

Posted by Bill Cammack On February - 25 - 2008
Clip from an episode Bill Cammack edited of “Living It Up with Patti LaBelle“, which airs on the TV One cable/satellite television network. This episode’s guest is Hinton Battle.

Network-Quality Series Developed For The Internet

Posted by Bill Cammack On November - 10 - 2007

Chuck Barney, of the Contra Costa Times posted an interesting article on freep.com today, entitled “‘Quarterlife’ ready for Internet debut“.

According to the article, “Quarterlife”, a series by Marshall Herskovitz and Edward Zwick (creators of the hit TV series “Thirtysomething”) is being touted as the first time a “true, network-quality series” has been produced directly for the internet.

Herskovitz is quoted as saying “It’s a very risky, expensive gamble, that’s for sure”, and the article later mentions:

While each hour of “quarterlife” — at $400,000-plus — costs substantially more than the typical online production, the overall budget for the project is “way less than half” of a typical network drama. Also, the crew is much smaller, and they’re forced to shoot on location because there’s no rent money for soundstages.

I’ll assume that an “hour of Quarterlife” refers to finished running time of the series. They have made (or are still in the process of making?) 36 eight-minute “webisodes”. The article doesn’t state their release schedule… daily? weekly? Either way, it’s 288 minutes of finished material, which is 4.8 hours, which @ 400k per….. comes out to One Million, Nine Hundred and Twenty Thousand dollars.

$1,920,000 = 36 x 8-minute shows? Hmm… maybe I calculated incorrectly… Let me try it a different way. :D

How about if we break it down to minutes instead? :D

While each hour of “quarterlife” — at $400,000-plus — costs substantially more than the typical online production…

(60 minutes = $400,000) / 60 => (1 minute = $6,667)
(1 show = 8 minutes) x $6,667 => (1 show = $53,336)

(1 season? = 36 shows) x $53,336 => (1 season = $1,920,096)

Hmm… ok… Good… ~$7,000 / finished minute for a “true, network-quality series” being produced directly for the Internet. I, for one, will be *VERY* interested to find out what the ROI will be for this project… as will the Yahoo Videoblogging Group, where we often discuss the intricacies of and potential for monetization of internet video. I’m sure the currently striking Writers Guild of America will be paying close attention to how well this project is received on the internet as well… especially for this reason:

The “quarterlife” concept was conceived three years ago as a pilot for ABC. The network rejected it. Instead of bailing on the project, Herskovitz and Zwick revamped it for online purposes. But they’re quick to emphasize that this isn’t just another case of producers dumping a failed pilot onto the Internet.

If ‘Quarterlife’ works out, financially… that means an entire world (literally) is opened up to television professionals as an alternative method to put bread on the table or even to have entire successful careers based on creating online content.

Caroline McCarthy, a CNETNews.com staff writer (c/net: the social), previewed the first six episodes of “Quarterlife” and is quoted in the article as saying:

“Obviously, it couldn’t have come at a better time for the show,” McCarthy says about the strike. “It might appeal to some people who are looking for something new to watch and are ready to change their viewing habits.”

This is an interesting point, considering many people watch television from their computers already, and some people don’t watch television at all, choosing instead to derive their entertainment from online sources such as web sites, aggregators and rss feed readers. If struck shows go into reruns, people may very well turn to online content such as “Quarterlife” merely to receive ‘fresh’ entertainment. While they’re browsing ‘the space’, they might end up checking out Rocketboom or other daily- or weekly-produced internet shows.

Yes… This will be very interesting. I’m looking forward to finding out what a ~$7,000/minute internet series will “feel” like. We can already tell what it will *look* like from the video posted to the “Quarterlife’ site. The show is scheduled to start on November 11th on MySpace, so “tune in tomorrow” for the jump-off, and let’s see if a “true, network-quality series, produced directly for the internet” helps to revolutionize the online media and content creation space.

Bill Cammack • New York City • Freelance Video Editor • alum.mit.edu/www/billcammack

Facebook Pages And Social Ads

Posted by Bill Cammack On November - 7 - 2007

Facebook launched Facebook Pages today. This makes it easier for businesses, musicians, etc to represent themselves to the Facebook population, and makes it easier for the population to affiliate themselves with or review their favorites.

They have also launched Social Ads, which make use of your self-created affiliations to customize the ads you’re likely to see. This is a good idea, since the latest ads I’ve seen on facebook were for Microsoft Windows (which I don’t use), Harvard Business Online (which was down the street from my school, but I didn’t go there… except for parties! :D), and Elite Online Dating….. Are they trying to TELL me something? :D

I think this is a great move, since a lot of people now use Facebook as their main source for daily information. It’s better to allow people to make business pages inside Facebook than have people search for a link and then go off-site to get the same information.

It’s also a great way for companies to enhance their online presence without spamming people’s friends lists.

PS – In case you can’t find the link to Facebook Pages, go all the way to the bottom of the page and click on Businesses and then you’ll get the options, including Facebook Pages.

Or, just click here. :)

Bill Cammack • New York City • Freelance Video Editor • alum.mit.edu/www/billcammack

Dude… Where’s My Twitter Link?

Posted by Bill Cammack On October - 3 - 2007

As I reported back on June 28, 2007, Twitter ‘ruined my life’ [link].

I realize _now_ that there’s something that I left out.

Today, Charles Hope twittered… Yes, “twittered”… There’s no such thing as a “tweet” or else the app would be named “tweeter”…. Anyway… Charles twittered that the “older” link was no longer at the bottom of our Twitter pages. I checked it out, and sure enough, there was no link allowing me to check back past my first page of the most recent posts. I figured that since they’re always doing tests and trying to improve how twitter works, it was a programming error and that it would be quickly replaced. Then, someone mentioned an issue with spam, and that the link was deliberately removed in response to it.

I still wasn’t concerned, because I know that I can type http://twitter.com/home?page=2 directly into my browser to get to the next-most-recent page of posts. No dice. Pages 2, 3, 4 and 5 all returned the exact same Page 1 entries….. MINUS the entries that had fallen off the edge of the flat Earth, because new people had twittered since I had last refreshed. :/

The link removal wouldn’t be a big deal to people following a handful of people, but when you’re following > 230 people, like I am, it’s a major ‘problem’ and jacks a critical amount of functionality that I get out of Twitter. Fortunately, out of the > 240 people following me on these social status-update sites like Twitter and Pownce (and Jaiku? … Haven’t heard from that app in AGES!), Veronica Belmont replied to my status update on Pownce [link], informing me not only that it was a temporary issue, but pointing me to the Twitter blog where Biz Stone had already addressed the issue earlier this morning. Fortunately, she replied on Pownce, because on Twitter, her post would have scrolled off the bottom of my “page 1″ and been (temporarily) lost forever, unless she had added an @BillCammack to it and it would have alighted in my “replies” section. So, thanks to Veronica, this is a different post than it would have been. :)


Photo Credit: Jared Klett

For me, one of the values of Twitter is that you don’t have to pay attention to it and it will save the status updates for you. I’ve gone back as far as 11 pages, which span several hours. That’s normally where you lose the “older” link. This means that when it’s crunch time, and I’m being my most effective and efficient, I can release Twitter from my mind entirely and only get back to it when I have processing cycles for it. Removing the “older” link from the first page means that I have to constantly remember Twitter to check it on the web site or I’d actually have to install a widget which would keep sending me the messages, non-stop, all day, consistently distracting me from what I’m trying to do. Neither option’s optimal.

It’s one of those things that you don’t miss until it’s gone. :) Taking the “older” link from the front page of Twitter turns it into the home page of Facebook. As far as I can tell, there’s no way to increase the number of pages of updates that you can see on Facebook’s home page. They’re not even in chronological order. If they were, you wouldn’t see that an entire stack of your friends just joined a new group… You’d see individual instances with other types of updates in between them. When I get to the bottom of Facebook’s ome page, I invariably wonder what happened BEFORE the edge of the flat Earth that the rest of the updates fell off of. Of course it’s a good ploy to make it so people go to Facebook more often specifically so they DON’T miss the revolving-door updates, but that doesn’t work for me personally, so removal of the “older” link on Twitter is nothing short of a disaster. :)

I just checked my page right now, and there are only 20 twitters on the front (read: ONLY) page. Amongst the > 230 people I’m following, the oldest post is a whopping 22 minutes old. :/ I’ve been writing this post for more than 20 minutes, so there’s an entire ‘generation’ of comments that I’ve entirely missed and will never ever see unless they fix their spam bot issues within the next 8 hours or so.

This isn’t the stock market, so it’s not mission-critical for me to know in real-time what my Twitter friends are doing, thinking or saying. However, I was glad to read in the Twitter blog that the “older” link is going to be reinstated ASAP. Part of my daily productivity is using down-time during rendering, uploading, etc to catch up with what’s been going on in the last couple of hours since I even THOUGHT about Twitter at all. 22 minutes worth of status updates from > 230 people isn’t even a drop in the bucket.

Good thing I checked twitter within 20 minutes of Charles’ post, or I would have been completely in the dark as far as WhereTF my “older” link went! :D

Bill Cammack • New York City • Freelance Video Editor • alum.mit.edu/www/billcammack

Livecasting

Posted by Bill Cammack On September - 23 - 2007

My excellent friend ActionGirl hung out with me today. We did a dual-channel livecast using ustream.tv.

Livecasting, if you’re not familiar, is one of the newest internet fads, but it’s also NOT new. Technology has advanced to the point that the average joe has the ability to broadcast his or her life effortlessly and without cost (except for the obvious costs of computer, webcam, broadband connection, etc).

Similar to quasi-scripted MSM shows like MTV’s “The Real World”, people now have the ability to leave a camera running and pointed at them as they go about their daily business. Some people livecast from work. Some people livecast from home. Some people livecast on the move with EV-DO modem cards and laptops, like Sarah and Lisa do on justin.tv.

I became intersted in livecasting after watching Drew Olanoff’s feed from PodCamp Philly. It was fun watching Drew roam the hallways and run into conference attendees and presenters. There was something cool about interacting with this live show that was going on, NOW. :) It was different because you could actually affect the course of the show, assuming the host was monitoring the text chat room. It was different because you could call your friends that you saw in the background and have them come over and talk to you on camera. It was cool because you were receiving information RIGHT NOW, just like everyone that was actually in Philadelphia for the conference.

So I wanted to check it out, and ActionGirl was down to experiment with me….. um…. was down to join me in my livecasting experiment. :)

We started out outdoors, utilizing free WiFi in the area. We were streaming about one frame per five seconds. Our video was choppy and our audio wasn’t much better. Some glitch occurred where ActionGirl had bars of wireless signal, yet was unable to connect to the internet at all. Strange. Next, I tried receiving signal via my EV-DO modem card and sharing my internet connection with ActionGirl via airport. That was really slow, but I’ve never tried that before, and I think it was due to my card not connecting properly. I didn’t have this diagnostics entry in my taskbar that I should have had, so I don’t figure the card was functioning optimally at that point.

We retired indoors and used WiFi connections to stream from each of our macbooks. Connection was quick, and I was able to embed both of our streams plus a text chat on one page and run that from my site. I later added our friend Chris’ stream, so we had three simultaneous live streams on the page.

Livecasting is tough to do properly, IMO, without monitoring your chat room(s). I suppose there IS no ‘proper’ way to livecast, since it’s really “anything goes”, but in order to interact with your audience, you have to read what they’re typing to you. If you’re not planning to interact with them, clearly, you don’t have to bother with that. I found myself responding late to comments because while we were saying something, the text chat was scrolling up and I’d have to read up to notice what people said minutes before.

I think the audience is as important as the host… Meaning that if you have the right audience, even if that’s ‘only’ one or two people who actually know you or are genuinely interested in what you do, livecasting can be a fun and rewarding experience. The best times today were when our friends were on, even just for a few minutes, and we got to interact with them and answer their questions. OTOH, when the audience isn’t prime, it’s tough, if not impossible to get revved up to deliver your best ‘performance’.

For me, *teamwork* is key. I’m not interested in doing my own solo livecast. If I know I’m going to be around interesting people or at an event that would be of interest to people I know, then I’m glad to broadcast it. It also helps if you actually like and enjoy the person you’re livecasting with so you know that even if NOBODY shows up, you’re going to have a good time that day. :)

Eventually, we called it a night. I felt pretty exhausted by then, actually. When we shut our feeds down, it actually felt strange to me to NOT be on camera. Once we came inside, we were on from around 6pm to 9pm, and even that felt like an eternity. I’m not sure how (or why) people do that during their every waking hour. I guess you have to be the type of person that enjoys random people interacting with you. I suppose some people do it for the fame or notoriety.

I don’t know that there’s going to be a way to monetize lifecasting. I experimented with product placement, including beverages and t-shirts. It’s tough to do well, live, trying to get products in front of a tiny webcam lens in the optimal size, focus and location. Still… A lot of people like to broadcast their lives, and a lot of people like to watch those broadcasts, so we’ll see where this fad takes us next. :)

Bill Cammack • New York City • Freelance Video Editor • alum.mit.edu/www/billcammack

Friends, Acquaintances & Contacts

Posted by Bill Cammack On September - 9 - 2007

Kristen “Kroosh” Crusius wrote a post the other day about what’s going on in her “Friendiverse”… her universe of friends. Her post reminded me that I had intended to comment about Robert Scoble’s videos about how social networks’ “friends lists” really work.

Part I of Social Graph Based Search. 14:41 minutes.

Part II of Social Graph Based Search. 15 minutes.

And a bonus round III. 6 minutes.

I didn’t get around to writing that post because I’ve been incredibly busy for the last two months.

I think the term “Friends”, as automatically used by several social sites is an unfortunate and misleading label. This is especially true when there are no other choices. You’re forced into a binary system…. Accept or Decline… Yes or No… 1 or 0… My-Friend or Not-My-Friend. Unfortunately, as Scoble pointed out in his videos, reality doesn’t work like that. There are different levels and flavors of relationships between people. Business relationships, Family relationships, Intimate relationships, Adversarial relationships… I think linkedin has it right with the generic term “contact”. How many ‘contacts’ do you have? They’re not (your friends) by default, nor are they (not your friends) by default. Still, in linkedin, there are several types of business relationships, including people that you have worked with personally… people you have not worked with personally, but you trust whomever recommended them to you… people you have not worked with and you have no professional recommendations for, but you vouch for them as a person, so you are happy to recommend them to someone who’s looking to fill a position…. people you have no intention of recommending to anyone, but you will still accept them as a contact… people that you are in contact with specifically so you can set them up with other people….. ALL of these are thrown in together under the title ‘contact’.

Because of the misnomer “friends”, some people have selected this to mean their ACTUAL friends and will only add people that they actually know. Here, I agree with Scoble’s assertion that this is an incorrect usage of social networks. How are you supposed to expand your circle of CONTACTS or “sphere of influence” if you limit yourself on the internet to only the people you know IRL? How are you supposed to learn about new people that might have similar interests or ideals if you deny them connection to you? What’s the point of being on a social site if you’re only going to get in touch with the same people you’re already in contact with? I think that if they had levels of acquaintance on these sites, a lot more people would be connected to each other, because the categories would make sense to them. You would be able to see at-a-glance what level each person had placed their contacts on, and make a better assessment of their actual interaction with each other.

Looking at it from the other direction… It’s not fair that someone that sends you a friends request out of the blue has the exact same status as someone you collaborate with or work with or highly respect or go out for drinks with or climb mountains and eat pancakes with. Both the random person and the IRL friend are marked down as “Friend”. There’s no meritocracy. Even with facebook’s relationship qualifiers, that’s a SECONDARY trait. It’s like having everyone in your military with the rank of ‘Private’, and you have to go to each Private and ask them what their actual importance is in order to determine who out-ranks whom. No. It doesn’t work like that. You can tell from the bars or whatever emblem on their shoulders who’s running the show and who’s going to be digging the trenches.

In the absence of actual distinctions, I think the best approach to accepting/rejecting social site “friends” is innocent until proven guilty, not the other way around. It’s always a good thing when you can see the applicant’s friends list in order to tell who might know them that YOU know and whose judgement you trust. When I know certain people don’t like jerks, and those people are “friends” with someone, I’m more likely to take my ACTUAL friend’s word that this other person is cool. That would seem to go against what I was saying earlier, because what if my friend is using the same “innocent until proven guilty” style that I am? :) I would be accepting an untested “friend”. However, checks & balances will come into play. If the untested person actually interacts with the community, they’ll start getting “reviews” which will help you decide whether you want to keep them as a friend or not. Ultimately, the circle polices itself.

I was thinking about Kroosh’s “Friendiverse” yesterday, while I was watching Drew’s live stream from PodCamp Philly. It’s a much more intimate format… giving personal, “hand-written” recommendations of places to go, people to see and things to do. I saw many people from MY Friendiverse on Drew’s stream yesterday… Kathryn, Eric, Jackson, Jonny, Steve, Grace, Charles… and ran into others in the text chat who were also watching the stream.

Ultimately, I’ve been inspired to focus more time & energy on the upper echelon of my own personal Friendiverse. In the game called “keeping up with the net”, it’s very easy to miss out on telling the people that matter to you how cool you think they are. :)

Bill Cammack • New York City • Freelance Video Editor • alum.mit.edu/www/billcammack

Personal Expenses

Posted by Bill Cammack On September - 6 - 2007

When I was hanging out with Rox (Darling, from beachwalks.tv and barefeetstudios.com) @ BlogHerBiz ‘07 back in March, something striking [at least to me] occurred. We did the conference thing and hung out for a few hours, and when she checked her in-box, she had *80* new emails…. EIGHTY!!!

I remember being surprised by two things. The first thing was that she had so many new emails in the span of probably four hours. The second was that….. she wasn’t surprised by this at all. She looked at her computer screen like “… here we go again…”… like this was something ‘regular’.

At the time, I was probably getting 15 emails tops in an entire day. 80 would have meant I didn’t check my email for an entire WEEK! :D … and that’s INCLUDING spam and bacn.

I remember considering the amount of TIME it would take her to go through all of those emails, particularly the relevant ones. I also thought about how more emails would be coming in during the time she was spending answering the 80 emails currently awaiting some form of action. She also DIDN’T start dealing with her email at that point, so I considered how much more would be built up until she allocated time and mental energy to her process. Months later, I watched an MSNBC video where Andrew Baron from Rocketboom actually DELETED all of his backed-up email! :O [video link].

The ‘problem’ isn’t actually email… it’s TIME as well as energy. There’s only so much time in a day. Some of that time has to be allocated to new things, other time to current thing and still other time to clearing your desk or archiving old things. On top of that, there’s a familiarity of process that’s actually repulsive when it comes to doing several of the same kind of project simultaneously. For instance… Many editors that I know don’t WATCH television. :) We MAKE television all day, so when we’re done with that, we want to do something different with our free time.

I think it’s especially important for freelancers to pay attention to these time and energy costs. It’s easy to overextend yourself if you don’t account for the ‘personal expenses’ of coming down from one project and getting in gear to do another one. It’s not necessarily easier on staffers either, depending on what you agreed to accomplish before leaving each day. A 9-5 could easily become a 9-7 or 9-9 depending on how many duplicate videos you need to create for packaging purposes or backup or delivery to different locations.

Looking back at my own archives, I realize that I lost control of my ‘personal expenses’ back in the beginning of July, two months ago. Ever since then, there hasn’t been enough TIME in each day to accomplish what I need to. Just the fact that I can take the time to think up, write and then post this blog is a testament to my regaining a handle on something that I wasn’t aware I could lose a handle on. :)

Probably back in June, I agreed to do a choreography video for my friend Violeta Galagarza, Founder of KR3Ts Dance Company, based in East Harlem, NYC. At the time, I ’saw’ very clearly how I was going to get it done, and how long it was going to take me. Right after that, I accepted new client work, started editing a popular internet show, participated in a live internet show that required preparation, contributed a segment to a third internet show, thought up and created a video blog and accompanying social site, traveled out of state a couple of times and edited a cooking DVD. Priorities stacked up, and I have to apologize to Violeta for taking so long, but I literally have not had a block of time where I could get out of the mindset of mentally ‘living in’ my client work or other projects to ‘live in’ her project long enough to get ‘er done.

I realize I’m still too close to this phenomenon to succinctly explain it. :)

My advice is… If you’re in a profession where you need to FEEL the work in order to be good at it, such as video editing, pay close attention to the ‘emotional’ toll that it takes on your system. You end up paying that toll in TIME. People will not understand this, so you have to manage it on your own.

Same thing with email or any other time-consuming process. Nobody’s PAYING YOU to reply to their emails, but they still expect responses. The time you spend answering emails is the time you’re NOT spending clearing your obligations from your virtual desk. It’s time you’re NOT spending working on your own projects or doing what YOU want to do. It’s time you’re NOT spending thinking progressively about something you’d like to accomplish in the future. It’s time you’re NOT spending learning new technology that someone created or exploring a new social site. It’s time you’re NOT spending watching video blogs to check out new techniques or just enjoy what your friends are doing this week.

I understood the look on Rox’s face when she saw how many unread emails she had accumulated in the span of a few hours, but I couldn’t empathize with her. I most certainly do, NOW! I’m going to knock this choreography video out and make sure I don’t lose track of my ‘personal expenses’ ever again! :D

Bill Cammack • New York City • Freelance Video Editor • alum.mit.edu/www/billcammack

Cruxy Presents Suzanne Vega (Virtually)

Posted by Bill Cammack On July - 12 - 2007

Tomorrow night, (Friday, July 13th, 7pm EST) Cruxy will host a one-of-a-kind event as Suzanne Vega returns to her avatar form for a special virtual listening party in Second Life. Vega will be celebrating the upcoming release of her new album BEAUTY & CRIME, out July 17 on Blue Note. I caught up with Jon Oakes to get the inside story. :)

What is Cruxy?

Cruxy is a media platform that allows any digital content creator (mostly emerging filmmakers and musicians) to promote and sell their works. Here’s a simple example: You’ve shot a short film. You put it in Mp4 format and upload it to Cruxy. We create all of the thumbnails, previews and promotional widgets for you. You set a price of $1 for others to buy a download of the film. We handle taking the money from the buyers and delivering cash to you (less a small fee that we charge).

Here’s a real world example of Cruxy in action. Some folks in the Midwest have a company called ShortTrackWorld. They go (in their cool van) to lots of small car races all over the Midwest where regular folks race their super modified race cars around… you guessed it, short tracks. ShortTrackWorld films the car races and then uses a satellite link to upload the videos from the event to their Cruxy page. They sell the videos of the race event to the drivers and fans and the videos are available just hours after the race. It’s pretty cool in action. You can check out the ShortTrackWorld page on Cruxy here: www.cruxy.com/stw

Recently we’ve been more focused on helping creators get their work into virtual world environments like Second Life. We see that as the next phase and our main focus moving forward.

What is the status of Cruxy as a startup, and who is team?

We are two full timers with a coterie of supporters, contractors, advisors and well-wishers. We are financed by our personal savings accounts, some paying engagements, anxiety and sweat.

Nathan Freitas and myself, Jon Oakes, have been working together for over eight years through three different (successful!) startups. We have built a ton of different technology, products, and solutions for people ranging from the government, to major corporations, and other technology businesses, but are most excited now to be applying our skills and inspiration towards creating new economic and marketing models for creative people, as well as the entertainment industry. Through Cruxy.com, we get to work with true indie talent and give them access to our entire platform. Working with a major artist and label such as Blue Note allows us to customize aspects of our platform, and create unique solutions, which also happen to help pay the bills. Its a good setup, and allows us to see the radical changes that are happening in this business from multiple standpoints.

What’s some of the interesting technology behind Cruxy.com?

As a startup, we need to be smart about how we spend our money so we use Amazon’s S3 and EC2 services for all of our server and data delivery needs. We pay on a variable basis (we did not have to go plunk down $25k for a bunch of servers and commit to a high monthly data service fee). This is really “on demand” computing and it allows us to scale in a pay that is precisely correlated ith our traffic and demand… rather than investing everything in infrastructure and hoping to fill up the pipe.

We’ve built a pretty robust system for syndicating media content. We built our syndication system to use the XSPF format which gives us unlimited dynamic playlisting capabilities.

We’ve also built a “virtual world widget” which allows people to distribute their music to their avatar in Second Life. They can then stream their music into their land or venue in Second Life so others can experience their music in a totally new and social way. Rather than just have a bunch of people anonymously visit a web page and listen to your stuff, with the virtual world widgets, you can hang out in your virtual environment in Second Life while a group of people check out and discuss your work.

Besides Second Life, are there other places where creators can syndicate their media?

Cruxy supports a variety of technologies that allow any media upload to our system to be republished and indexed by almost any standards-based service on the web. We’ve got flash widgets, RSS feeds, XSPF feeds, and even some microformats support. We also recently announced our deep integration with FaceBook so creators can get their work out to their FaceBook network more easily. We expect to launch this feature in August.

Looking towards the future, we see the growth of gaming and virtual worlds as online social environments to be a huge opportunity for creative artists to gain exposure and income. We fully intend to extend the Cruxy platform into these types of spaces and economic models.

What’s the story behind tomorrow’s Second Life event with Suzanne Vega?

We have built a virtual lower east side “Ludlow Street” circa 1990 environment to promote Suzanne Vega’s new album “Beauty and Crime”, which is full of songs about various aspects of New York. Suzanne will join us (in avatar form) for a live interview and take questions from her fans. Avatars who attend will also be able to watch video of some of her recent live performances and sample her new album.

Each attendee to the event will receive a Virtual World Widget that allows them to host their own listening parties and share the music with friends in their own land or club within Second Life.

What makes this event with Suzanne Vega different from her first appearance in Second Life?

We used the new Second Life voice beta software for this event. We also built the lower east side environment where avatars can come to hang out, drive taxi cabs, talk on pay phones and spray paint on walls long after the event. This event is about more than just the event… it’s about the environment where people can come whenever they want and sample the album while experiencing the New York that so inspires the album. We’ve got graffiti by Zephyr, the prolific graffiti artist of that era and guitars by Robbie Dingo, the renowwnded Second Life designer, at a LES guitar shop.

One other thing to note is that the MTV virtual lower east side is designed for the 18 to 25 crowd that might not remember New York pre-Guiliani. We wanted to recreate more of the grunge aesthetic that we so enjoyed in our 20’s in NYC.

How big is the market for what you are doing? Breakdancers and indie musicians don’t really make much money, right?

What everyone is realizing is that there is a growing appetite for independently created media content.

Cruxy is also one of those UGC filter sites. The higher end of the UGC market puts their stuff in Cruxy. We don’t get much of the teenage car surfing or flatulence type stuff (nothing against it as a… social… expression, but it’s not what Cruxy is about)

Thanks Jon. Good luck with Cruxy and Suzanne Vega’s event tomorrow! :D


“Graf art building on Virtual Ludlow Street New York”
Photo Credit: Nathan Freitas

Jonathan Oakes founded and managed his first start-up, a systems integration consultancy, at 24 years old. In 1998 Oakes co-founded ThinAirApps, where he served as CEO and Chairman leading the company to a successful acquisition by Palm Inc. in 2001. Oakes spent over two years at Palm, as Senior Director managing corporate and product strategy. Oakes earned a BA in American Studies from Skidmore College and an MBA from Harvard Business School.

Over the last ten years, Nathan Freitas’ career has spanned the academic, corporate, and non-profit worlds, solving difficult problems through the thoughtful application of technology. His work has been built into Palm handhelds, on display at JavaONE and SIGGRAPH, included in Wikipedia, and covered in media ranging from Boing Boing and Slashdot, to the New York Times and Howard Rheingold’s book “Smart Mobs”. He also plays a mean double bass.

Bill Cammack • New York City • Freelance Video Editor • alum.mit.edu/www/billcammack

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