Save Your Pennies, Then Hire Professionals

I had an interesting conversation with a friend of mine yesterday. He’s a photographer, and I’m a video editor, so we kind of do the same thing, but not really. He was talking about how, as technology increases, more and more people are calling themselves photographers because they own cameras. Yes.. People have been owning […]

Social Media Budgeting (Cars, Not Trophies)

Social Media People always want to know how to make money with social media. The problem is that social media doesn’t make money FOR you. Social media ENABLES YOU to make money…. maybe. Everybody wants to know how their sales are going to increase once they hire you to create a website or set them […]

Social Media Smoke & Mirrors

One of the things I find laughable about Social Media is that it’s sold to people that don’t know anything about Social Media. This makes it possible for people who are ABSOLUTE GARBAGE at creating and maintaining their own online presence to make money telling other people how THEY should represent themselves or their companies […]

Hire an Executive Producer (EP)

If you’re going to make television shows, or at this point, shows for the web… SOMEBODY on your team needs to KNOW. HOW. TO. MAKE. TELEVISION. SHOWS!!! :/ If you cut this corner, your productions will look like trash, and deservedly so. Now you can’t say no one ever told you. I was minding my […]