Content is King, *NOW* (Eye Candy is Over)

Bill Cammack“Content is King” is a lie that’s been perpetuated in web video circles for a few years now. “Eye Candy” has always been.. Queen.. but I’ve recently noticed that the tables have turned and Content actually *has* overtaken EC..

I wrote about EC in March 2008 and mentioned “the formula”, which was that whatever actual content you had, the way to get views for your show was to have an attractive female as the ‘front’ or the ‘face’ of the show. She didn’t have to know or understand JACK about JACK so long as she could look good and read her lines. I probably noticed this formula in 2007, since I got started in online video in 2006.

Regardless of the content, the most popular shows were headlined by a female that was nice to look at. Period. (with the one obvious exception being Ze Frank’s “The Show”)

It was even worse on YouTube, because everybody knew that YT took the picture that represented your video from exactly 50% into your episode. If your video was 6 minutes long, the still YT would take was @ 3 minutes. So.. Regardless of what the actual content was, people would figure out the final length of their show and insert a few frames of a chick in a bikini exactly in the middle. They’d upload their show, YouTube would pull the image of the bikini chick, all the boys would click on it expecting to see some ass, the video would get popular and then eventually ‘featured’, where it could really take off and get more views. Continue reading “Content is King, *NOW* (Eye Candy is Over)”

Stop Diluting Your Brand

Bill & NancyLet’s say you have something that you do well. One thing. Just one. Next thing you know, you find out about Social Media and all the good things that are now available for everyone to take part in. Before you jump in the pool, consider that you might not be able to swim. Don’t get in over your head with Social Media, because the effect is going to be *YOU* looking unprofessional, AND broadcasting that YOURSELF to the entire world.

Let’s say you’re a football player. Let’s say you have lots of IRL fans and it seems like a good idea to you to start utilizing sites/apps like Twitter, Ustream, Qik, Youtube, Livestream, BlogTV, Tinychat, Tokbox, Facebook, MySpace, etc etc to increase your numbers of “followers” and increase your international visibility. To a degree, this will work for you. If you overdo it, you won’t be able to spend the required amount of time to maintain your position in any or potentially ALL of your endeavors. If you don’t maintain your positions properly, people are going to start recognizing you for SUCKING at Social Media more than they recognize you for playing football.

Of course, this is infinitely worse if you’re supposed to be a Social Media Expert (SME). Do. Not. Get. Caught. Slippin’. in your Social Media if you want someone to pay YOU to handle THEIR SM for them. Continue reading “Stop Diluting Your Brand”

Lindsey Chen Hosts “Fast Lane Daily”!

Lindsey Chen & Bill Cammack Lindsey Chen, my blogging partner in our Lindz & Bill series, is today’s host for Next New Networks’ “Fast Lane Daily”. YAY!!! ๐Ÿ˜€

Check it out above or click here to download for your iPod!

Congratz, Lindz! ๐Ÿ˜€

Nobody Cares Who Social Media Guys Are Dating


Adrienne & Bill

So I’m chatting with Adrienne Brawley the other day, and we’re discussing web shows since we’re both shooters and editors. We were talking about my post Personal Brand? No Crossover, and the topic of internet show hosts came up.

I “matter-of-factly” mentioned how several female show hosts either ACTIVELY HIDE their boyfriends or whatever and some of them merely omit the fact that they’re in relationships, to which Adrienne replied something to the effect of “But the guys don’t have to say who they’re dating.”

That’s where I lost whatever point I was about to make, because all main & auxiliary mental power was diverted to attempting to recall even ONE instance where a guy was asked about that.

Once I realized I wasn’t going to be able to cite a single instance in the 2+ years I’ve been involved with internet shows, I started thinking about WHY I couldn’t come up with one. ๐Ÿ™‚ What I decided was,

Nobody Cares Who Guys Are Dating

According to my Quantcast demos, my site has a 65% female readership. BlogHer has 61% female readership. Rocketboom has 65% male readership. Digg has 58% male. Wallstrip has 56% male. Blip.tv has 51% male. The point is, that according to statistics, it’s mostly males that are watching internet shows (even though studies are saying there are actually more females on the net, they just don’t identify themselves in surveys as female).

So, basically, there are a lot of guys that watch these shows, and if you go to IRL conferences or at least look at the flickr sets from these conferences, you’ll see there are a ton of guys at these things as well. There really isn’t a lot of representation for the female population. So that’s one reason why there isn’t any pressure on guys to disclose their dating status. Nobody cares. Continue reading “Nobody Cares Who Social Media Guys Are Dating”

How Social is “Social” Media?

Jonny Goldstein interviewed me back in August 2007 on his show Jonny’s Par-Tay [link]. Looking at the countdown timer to the end of the show, around -18:00 he asks me “So… Did you feel a little lonely before you got into all the social media stuff?” to which my response was that I’m actually LESS social NOW than I was before…

Jonny’s response was that it CAN lead to socializing, and he mentioned an instance of an IRL event, Vloggercue, hosted by Wreck and Salvage’s Adam Quirk that he was going to attend BECAUSE of the people that he met and knew because of social media.

While I agree that it CAN… How often *DOES* social media lead to actual social inteaction, for YOU? My point was that I became less social instead of more social because of the fact that my friends are always at my fingertips. For the sake of this post, I’m defining “social” as actually going somewhere to hang out with friends of mine, IRL.

Frisbee Group, April 14 2007 by Bill Cammack

Everyone sitting at that table (Grace, Rachel, Charles, Obreahny, Sandra & Mike), I’m only *seconds* away from interacting with, via social media, wherever I am. Instant messaging, status updates, texting, email, sites, forums, groups. I did a shoot in Central Park with Obreahny and uploaded it to my server sitting out in Central Park, using the park’s wireless access. I get footage from clients overseas via FTP, talk to them on skype or iChat and send them quicktime files for approval/changes. I watched a live stream of PodCamp Philly from NYC and appeared on-screen @ PodCamp Boston while I was sitting in a living room in Maryland.

There’s no reason for me to physically go ANYWHERE unless physically interacting with that person is the reason I’m going. You can’t go snowboarding together unless you actually go snowboarding. Other than that, the current state of communications enables you to be AS in-touch with someone as you want to be. I talk to my friend @CaliNative all day, every day. We’re both MIT Graduates, but we live 3,000 miles apart from each other and never met each other IRL. Meanwhile, there are people that have given me business cards, right here in NYC, that I never spoke to again after that particular day that we met.

Social media allows you to define your enviroment. You can create and maintain relationships that transcend physical and territorial boundaries. You can hold 5 completely separate instant message conversations at a time, which is absolutely impossible on the phone. Does that make you MORE social?… or LESS social? Is “social” being re-defined by technology enabling us to envision new directions?

I also say I’m less social because my tolerance for idiocy has plummeted. ๐Ÿ™‚ I didn’t have a lot of that to BEGIN with, but when you get to pick and choose the people you interact with on the basis of their intelligence, common sense and relevance relative to what YOU find interesting or important, it becomes really tough to tolerate people talking about ‘nothing’, or their own agenda which has nothing to do with what you find to be valuable in life.


Anil, Mike, Justin, Debbie, Grace, Bill, Kenyatta, Eric

Photo Credit: Jared Klett

So, yes. Social media DEFINITELY leads to situations where we all get together and have a good time, IRL. I think that more often, social media allows us to FEIGN getting together, which is actually *less* social than more so.

Bill Cammack รขโ‚ฌยข Cammack Media Group, LLC