Here’s how fads occur..
Someone does something that other people agree is a good or stylish thing to do and then everyone copies that person.
Eventually, all the guys want to buy the same car and all the gals want to buy the same boots and sunglasses and nobody realizes they’re all following one person’s idea.
One of the social media fads has been to incorrectly categorize the credit people deserve for how large their social network is.
People who are merely information-passers are being said to have influence. Continue reading “Influence and Numbers”