Bill Cammack

Sabrina, Bill, Jill & Stephanie, originally uploaded by Bill Cammack.

Sabrina Bailly, Bill Cammack, Jill Hanner & Stephanie Faith Scott
at the blip.tv 5-year anniversary party on June 08, 2010

um… WOW! hahaha :D

This is all @Brett‘s fault. Brett put up a reward for a picture of me when I wasn’t posing, and @Skyle figured she’d cash in!!! :O

Unfortunately, Selina didn’t know how hard it was going to be to get paid, so she had all these extra attempts and decided to make a montage out of them with Animoto! hahaha.. well…

I might have to use this as my show open from now on, hahaha

um.. Thanks, Selina… *waves* :D

I haven’t had the time to upload any of my video from #140Char, so I’ll post someone else’s! :D

Cast:
Lori Harfenist: @TheResident
Jill Hanner: @JillHanner
Laura Fitton: @Pistachio
Jeff Pulver: @JeffPulver
Evan Slusher: @EvanSlusher

~Bill
@BillCammack

Next New Networks / Barely Digital Launch Party – February 10, 2009

Photo Credit: Nick McGlynn

Continued from “Time, Business & Handouts [Time, Part 1]“

In the very beginning of 2009, after I had aired my grievances with 2008 and was feeling, mentally, so fresh and so clean [clean], I ended up in a f2f conversation with a client one evening.

Jill, Bill & Flo

The reason I mention that it was evening is that I do my best work in the morning. By the time it gets to 7pm on any given day, I don’t give a flying &$#% about YOU or your project (even if I’m still working on it, hehe). The only think I’m thinking about by then are BREWS and CHICKS.

It’s nothing personal. I’m the same way about my own projects. The same thing that sounds like a FANTASTIC idea in the morning, that I can dedicate all sorts of TIME and ENERGY to, by the time it hits evening, I don’t care about my own ideas. I’ve learned this about myself and when I’m “eeh” about something that I think up in the evening, I shelf it until the morning to see what I REALLY think about it.

So that’s the state I was in when I happened to be f2f (face-to-face, IRL, in real life) with this client and I was nowhere NEAR in the mood to discuss ANY business other than what we were there to discuss at that moment. Here’s how the conversation went:

Him: So, what’s your schedule for [such-and-such-a-day]?

Actually, I have to stop there. :) When he asked me that, first of all, I tried to mentally access the day he was talking about to see if I was booked for any work on that day. He was talking about the week ahead of the day we were talking, and I realized after a few seconds that I didn’t have anything booked for that entire week. Once I figured that out, I shut my brain back down and went back to thinking about brews & chicks.

So, this is how it went:

Him: “So, what’s your schedule for [such-and-such-a-day]?”
Me: [mentally accessing] “…………………………..” *shrug*
Him: [looks at me funny]
Him: “ok, So what’s your schedule for [such-and-such-a-day+1]?”
Me: [now knowing I had nothing booked that day either] *shrug*
Him: [looks at me funny]
Him: “So, what do you do?”
Me: [stopping thinking about chicks... AGAIN, and accessing]
Me: “…………………. Well… The other day, a friend of mine couldn’t get her powerpoint presentation to go to video properly, so I had her send me her files and I made the video for her and output it to several formats she wanted and gave her the links to download them………………….. I also spend a lot of time maintaining my internet presence……………”
Him: [looking at me like I'm stupid] “Nah. I mean, What do you do FOR MONEY?”
Me: [looking at him like he wasn't listening] “That’s what I’m talking about.”

Read the rest of this entry »

Jill, Bill & Florence, originally uploaded by Bill Cammack.

Jill Hanner, Bill Cammack & Florence Holdeman

Bill, Jill & Flo, originally uploaded by Bill Cammack.

Bill Cammack, Jill Hanner & Florence Holdeman

Jill & Bill, originally uploaded by Bill Cammack.

Jill Hanner & Bill Cammack

Bill Cammack & Jill Hanner @ “Media Meshing”
Photo by Nick McGlynn, RandomNightOut.com

Nate, Jill & Bill, originally uploaded by Bill Cammack.

Nate Westheimer, Jill Hanner & Bill Cammack

“Personal Branding” has been hotly debated recently in my circles. “Do I have a personal brand?” “Does personal branding exist?” “Am I a brand or a person?”

Part of the reason this is discussed so often is that people tend to define a personal brand in terms that don’t mean anything. By using terms for PEOPLE that are used to categorize COMPANIES, people are turned off to the concept or fail to understand the true meaning of the term.

Does personal branding exist? Yes. Do *YOU* have one? Maybe.

Basically, a “personal brand” is what people EXPECT when you come to mind. Period. Some people have this and some people don’t.

A personal brand is achieved through ACTIONS which people come to associate with your name or face. If you never DO anything that people perceive, you do not have a personal brand, IMO. This is because your name doesn’t “ring bells” and doesn’t alter anyone’s perception of a situation when they find out that you’re involved. This does NOT mean that you aren’t important… It merely means people don’t KNOW who you are and/or what you do.

For instance, if you google Emmy Award Editor I’m #1. Actually, I’m #1 AND #2, because the youtube version of the collab I did with Indy Mogul is in the second slot, with 11,240 views. People hit my resume page or my “about” page every single day, so lots of people have associated the name Bill Cammack with quality videotape editorial. This is what they EXPECT when they find out I worked on a project… Quality.

So what about Ian Jenkins?

“Who?” :D

Ian Jenkins is a friend of mine who edits and works A HELL OF A LOT HARDER than I do. :) Ian edits a show for Next New Networks called “Fast Lane Daily”, which just won a 2008 Webby Award.

That’s Ian in the white FLD shirt and headphones. Also pictured are a couple of other NNN friends of mine, J-Rad & Alan Kaufman.

Now… If I had a project I wanted to get done, Ian Jenkins would be one of the top guys I’d want working with me. That’s because I happen to know his work ethic and the skill and dedication he brings to the table. I know this because I’ve spoken to him, I’ve seen his work and I know people that work WITH him. Does he broadcast this himself? No. Not that I know of. Is he crafting a personal brand? Not that I know of. He’s doing what he does. IS “Ian Jenkins” a brand? HELL YES! :D That’s because when *I* hear his name, I EXPECT certain things from a project Ian worked on.

So who’s the better editor? Bill Cammack or Ian Jenkins?…. Unfortunately, editing is highly subjective. The only thing that matters is whether the job gets done WELL and ON TIME. So I say NEITHER of us is better as a editor. My personal brand is more recognized, because I spend hours every day working on it and Ian doesn’t give a damn. :) Ian meets deadlines every. single. day. while I play SOCOM. I’m freelance, so I’ve worked for a ton of shows, companies and people for advertising, corporate and broadcast productions. Ian’s a staffer, so he works on one show, and it runs on the internet, but he probably produces 15 videos for every one that I output. Ian shoots video as well. So do I, but I’d rather edit, and Ian’s probably better at shooting, because he does it infinitely more than I do.

My point is… You can’t tell JACK from how well someone uses the internet to publicize themselves. I’m not going to tell you to google Video Editor Resume (I’m #3) to figure out who’s GOOD or who can make it happen. That’s just a list of people that know how to use tags, or even worse, actually PAID PEOPLE to get them better rankings on google. :/ Doesn’t mean they’re any good at what they do AT ALL. Doesn’t mean their name “rings bells” IRL. What matters is what people know or perceive about you, which IS your personal brand, whether you LIKE that or not and whether you EMBRACE that or not.

Regardless of whether you brand YOURSELF, people are going to brand YOU. I started telling people to Google “Bill” (I’m currently #9 of 541,000,000 pages for “Bill”) because I don’t carry business cards, and it’s really the easiest way for people to get in touch with me. Next thing I know, hahaha this is how I’m being introduced to people at parties. :) This wasn’t MY idea, but people get a kick out of that and it spreads from person to person.

Actually… And I don’t know whether to laugh or cry about this… :D Neither my professional accomplishments nor my stellar search engine rankings (e.g. women dating nyc #3) are what most people that I meet “know me for”. It’s always “….. YOU’RE that guy that’s in all those pictures with all those women! :D”.

So, BESIDES not overshadowing your BUSINESS brand with your SOCIAL brand, :) the moral of our story is… Do you have a personal brand? Maybe. It depends first of all on whether you actually DO ANYTHING, and second on whether you’re letting people KNOW that you do these things or whether other people are publicizing you. If people think differently of something because you’re involved with it, that’s your PERSONAL BRAND at work. This does NOT only have to do with business either. We’ll get into that another time. You might have a personal brand when it comes to dating. The fact that you can be trusted in general and your word actually MEANS SOMETHING is potentially part of your personal brand.

There’s also NEGATIVE personal branding, such as when a client refuses to pay you for several months for work you did for them and you’re getting ready to blast their name and company all over the WORLD WIDE WEB for not living up to their agreements EVERY SINGLE DAY until you get satisfaction, which would amount to receiving PAYMENT IN FULL for services rendered. But that’s a story for another day. :D

So that’s what I think about personal branding. If you’re in the “public” eye (as ‘public’ as our small Echo Chamber gets) brand yourself or other people will do it for you. Whatever opinions come to mind when people hear your name or see your face, that’s YOUR brand. Even if NO opinions come to people’s minds or they’ve never heard of you, that doesn’t matter as long as YOU know what you’re bringing to the table. “The Fame Game” isn’t for everybody. Not everybody CAN do it, not everybody SHOULD do it and not everybody does it WELL.

So.. Does ‘Personal Branding’ exist, or am I talking about vaporware? :D

What do you think?

~Bill