People Have To Know Who You Are

I just became aware of the latest scandal involving an internet bigwig. Some people who used to hang out with this dude ALL THE TIME are now saying “I knew he was a creep for a long time” and/or “I heard horrific rumors about him for a long time”.

I find this situation funny, yet educational, for a few reasons. One of them is that the people that “heard rumors” didn’t say JACK **** until this dude was publicly called out for his rumored behavior, way after the fact of when the situations actually occured, and with, so far, zero evidence of anything occurring at all, other than the word of this guy’s ex-girlfriend, who happens to be his accuser.

What’s funny about that is that by speaking up NOW, you highlight that you FAILED TO or REFUSED to speak up between when you heard these rumors and when the public allegations surfaced = not fly. Continue reading “People Have To Know Who You Are”

Social Media: You’re Doing It Wrong

Let me tell you how Social Media works…

There are two layers. There’s the online layer and then the offline layer.

The online layer is where we all say whatever we want about ourselves and expect people to take our word for it. The offline layer is where you have to PUT UP OR SHUT UP. You’re either the same person IRL (In Real Life) that you claim to be online or you’re not. Continue reading “Social Media: You’re Doing It Wrong”

Organic Branding

I wrote a bunch of articles about branding a bunch of months ago. I recently started thinking about branding again now that Dave & I have been brainstorming projects over @

My position towards the middle of 2009 was that I had several personal brands, none of which are equal in popularity based on number of hits to my sites and the frequency that each brand would come up in IRL conversations. At the time, I wasn’t sure why, for instance, my “socializing” brand was so much stronger than my “video editing” brand. Pretty much the LAST thing I started advertising about myself, chronologically, became what I was most known for by people I had never met before.

People love to toss around the term “Organic” these days when it comes to Social Media. I checked out about eight different articles and received about eight different ideas of what “Organic Marketing” or “Organic Social Media” or “Organic Branding” is. According to Webster’s, the closest definition of “Organic” that might possibly be relevant to any of this is “Developing in the manner of a living plant or animal”. This is why I decided to call this particular article:

Organic Branding

Remi Adams, Roxanne Darling & Penelope TrunkBack in the day, when I was trying to decide what I was going to blog about, I asked Penelope Trunk (far right in the pic) for her opinion and she told me something pivotally important, which was essentially “Blog about what you WANT to blog about and not about what you think is going to be popular or lucrative”.

This turned out to be INCREDIBLY GOOD ADVICE!!! 😀 and I kept it in mind as I started writing about things I THOUGHT I was interested in, but it turned out that I wasn’t. For instance, I was going to do a blog about my favorite television shows, like 24, Prison Break, eventually Sons Of Anarchy and now Jersey Shore, but paying attention to how I *FELT* about writing a blog about that, I realized I completely wasn’t interested enough to make a blog about that topic sustainable. Continue reading “Organic Branding”

Why Social Media?

So I had mentioned to a friend of mine a few months back that I was going to start doing Reputation Management / Online Presence Management for people other than myself. I’ve pretty much peaked, heading through year #2 of being a top-10 Google result for “Bill” as well as a top-10 Google result for “Cammack”. There’s nowhere else to go. I’m bored. *yawn*

So yesterday, I’m chatting with this same friend, who’s starting a new business soon. He wants to be involved with Social Media, except he sees how much time, energy and research I put into it and he’d rather spend his time making money than doing research he’s not going to get paid for and that I already did.

As we’re chatting, I can tell that he doesn’t really “get it”, and eventually, he directly says something to the effect of “I can’t see what my benefit is in getting involved in these sites and this social stuff”. This makes sense to me, because unless you’re LIVING Social Media, you’re not going to be privy to the effects… You’ll only be able to see the “cause”…. Continue reading “Why Social Media?”