Next New Networks / Barely Digital Launch Party – February 10, 2009
Twitter changed the game as far as blogging. Instead of posting something, and MAYBE people would stop by your blog and MAYBE they’d read your articles and MAYBE they’d leave a comment, all of a sudden, what you had to say was being pushed to people who actually REQUESTED to hear what you had to say by following you and then either checking the site itself or installing an app or widget on their computers or phones.
Twitter > Bill
I noticed that the traffic on the Yahoo Videoblogging Group fell off DRASTICALLY as Twitter presented a far better and faster way for people to get immediate responses to questions than an email list.
I also noticed A LOT OF PEOPLE putting a lot of their ideas on Twitter instead of their own blogs. I didn’t really think much of that until I talked with Tyme White about it ten (10) months ago, back in March, 2008:
Tyme: “Yes, the conversations are moving away from blogs but the problem is the same problem that has always existed, one I warned about at least two years ago. How many times has a writer published an article, a larger site wrote about it, and the conversation took place every where but on the writerâ€™s site? Same problem – the writer would have to keep up with those conversations. Now, the same root problem exists, but there are many more sites where the conversation can take place. The writer publishes the entry and now a discussion can happen on the originating blog, any blogs that write about it, any site that aggregates content (Reddit, Chawlk, Digg, StumbleUpon, etc.), Twitter, MySpace, Facebook, any of the social sites that are popping up, forumsâ€¦the list is long.”
The question is: does it matter to the writer if the conversation takes place in other places? If the answer is no, the writer would have one strategy. If the answer is yes, it does matter and the preference is for the conversation to take place on their blog, well, that would take a different strategy, wouldnâ€™t it?”
So, referencing that practically-one-year-old post by Tyme… Does it matter where *YOU* blog your material? I blog mine to BillCammack.com. I post references to my blog posts on Twitter and Tumblr. Continue reading “Twitter? Or Your Blog?”
A lot of guys are paranoid that they’re going to lose their women or that they’re going to cheat on them with the next man. Those days are over. There’s a new sheriff in town… A new menace, threatening the raps and relationships of guys across the country and throughout the entire world. This menace needs to be recognized and STOPPED IN ITS TRACKS before it’s able to take down all of human civilization….
Fellaz!!! Gather together in UNITY, against our COMMON ENEMY!!!
Morpheus: We don’t know who struck first. Us or them. But we do know it was us that scorched the sky. At the time, they were dependent on solar power. It was believed they would be unable to survive without an energy source as abundant as the sun……
Throughout human history, we have been dependent on machines to survive. Fate, it seems, is not without a sense of irony…..
Now, I know you’re probably laughing and you think The Kid’s trippin’, but hold on to your hats. I have evidence! 😀
I didn’t think anything of it at the time… but NINE MONTHS AGO, back in January, 2008, I was at a TweetUp and tried to take this picture:
Now… Joyce, Julia, Jesse and myself are all looking right at the camera. That would appear to indicate that the photographer had called everyone’s attention to the fact that a picture was about to be taken… But Wait A Minute!!!… Where’s LAURA looking? That’s right… at TECH. Now, in case you thought she wasn’t AWARE that a picture was being taken, look how she has that “I’m about to be in a picture” smile on her face… YET she CAIN’T tear herself away from TECH to fully engage the photographer with everyone else. :/
Like I said, I didn’t think anything of it at the time. It was just a funny aspect of one of my myriad Flickr pictures.
So fast forward six months to June, 2008. I go to a NNN / Tumblr Rock Band party, and I’m trying to talk to Michelle:
BOOM! Look at that! TECH rears its ugly head again! See the disparity? A brotha’z gettin’ his DRINK on, and a sistah’z gettin’ her TECH on! You see where this is going? This is a serious problem, guys. 🙁
So a couple of weeks later, still in June 2008, (even though Mike jacked up the shot, and you can’t see the TECH), I’m trying to get Lux’s attention, but nooooooooo… TECH wins AGAIN! 🙁
So the last straw, and where I realized this post needed to be written, was three months after that, in September, 2008. I attended TechSet, and Bryan wanted to take a picture of Chrissie & The Kid:
Photo by Bryan Thatcher
Notice how I’m already posing, the shot is already framed and the flash is mounted on the camera and working properly. Meanwhile, Chrissie’s FULL ATTENTION is on TECH, except for the motor skills she’s siphoned off to tell me something that was probably “Right after I finish Twittering…” :/
Now, to all of my friends’ credit, I have great, non-Tech-cockblocked pictures with Michelle, Lux, Laura AND Chrissie, hahaha 😀 Still… The problem has been REVEALED and must be ADDRESSED!
If your girl seems distant, do NOT blame the next man… blame TECH! 🙁
If your girl is late to meet you somewhere, BLAME TECH!
If your girl doesn’t show up AT ALL, it’s probably because TECH changed the location in her calendar application.
If your girl doesn’t answer her phone, it’s probably because TECH is redirecting *YOUR* calls to her voicemail.
Every time your girlfriend “dialed you with her ass”, that was TECH calling you up to inform you how good a time she was having WITHOUT. YOU!
Get the picture? Guys, we have GOT to band together, before it’s too late!!!
If you STILL don’t believe me… Did you notice that the next big thing is called… ANDROID?
Check these guys out! hahaha “Hi ………… Wel Come To Moun Tain View California…… I Am Spea King Here At Goo Gle’s Headquarters” hahaha
I guarantee you the android phones will steal their women, ASAP. Watch! 😀
Go ahead and keep sleeping, dudes, but when it happens TO YOU… Just remember that The Kid warned you to keep your girl FAR. AWAY. FROM. TECH!
If she wants to go to Cancun with her girlfriends, no problem. If she wants to get a new Tech Gadget, *VETO* that ish WITH THA QUICKNEZZ!!! 😀
This is what I’ve learned since consolidating my blogs into one stream, which is BillCammack.com. Consolidation has gotten me a ton of hits/traffic/whatever, but the end result hasn’t been a crossover by “fans” of any particular aspect/section/category of my blog/life.
For instance, even though my “Brass Rat” is in a ton of pictures, people I’ve known for months are like “I didn’t know you graduated from MIT!”.
Or people that happen to know that I’ve been page 1 on Google for “Bill” for the last 8 months apparently never clicked through, because they ask stuff like “So… What do you do?”, indicating that they’ve never been to my ABOUT or CLIENTS/PROJECTS pages, which are clearly marked at the top of my site. :/
I also mentioned in “How many people read my blog?” that 88% of my hits are “single-serving friends” (ref: Fight Club), so there can’t possibly be any crossover if people are only accessing ONE PAGE on my site. 😀
So now that I don’t care anymore, I’m splitting my feeds. I used to be interested in people finding out several things about me, but that’s not how this game works. 🙂 The way it works is that people look for what they’re interested in at that moment, and then they move on. IMO.. There’s no point in showing people OTHER STUFF that has nothing to do with what they’re currently interested in. If they came to my site to see pictures, they’re not interested in editing. If they came to research video editors, they’re not interested in my video blog. If they’re interested in my video blog, they’re not interested in my dating advice, etc etc… So now, I’ve created a feed for each particular interest:
I didn’t want to do this before, because I was attempting to gather people with different interests into one location. Forget that. 😀 If people want to read about Social Media and not wacky dating advice, more power to them. I feel they should have a way to get ONLY what they want from my site, instead of what I’m trying to offer them while they’re here.
This also solves an issue I was discussing with Liz Burr about my new “Rock Star” series:
“Rock Star” is partially a standalone series, but it’s actually not. It’s a lifestyle blog at the same time that it’s a music blog. In one way, it should have its own site, and in another, it’s actually a part of my usual video blog. Splitting Feeds solves that issue for me, entirely. Also, if I decided to make a different iTunes feed just for the show, all I have to do is link to the new, standalone “Rock Star” feed.
The “downside” to separation is that BillCammack.com becomes invisible, and just the “host” for whatever people are really looking at. However, the way I see it, my site was invisible to begin with, as most people were Googling stuff and ending up here and then skating immediately. At least this way, if they can subscribe to one particular aspect that they like, they’re more likely to receive an update in their reader that they might actually be interested in, instead of a random picture of The Kid posing with his bike.
“Personal Branding” has been hotly debated recently in my circles. “Do I have a personal brand?” “Does personal branding exist?” “Am I a brand or a person?”
Part of the reason this is discussed so often is that people tend to define a personal brand in terms that don’t mean anything. By using terms for PEOPLE that are used to categorize COMPANIES, people are turned off to the concept or fail to understand the true meaning of the term.
Does personal branding exist? Yes. Do *YOU* have one? Maybe.
Basically, a “personal brand” is what people EXPECT when you come to mind. Period. Some people have this and some people don’t.
A personal brand is achieved through ACTIONS which people come to associate with your name or face. If you never DO anything that people perceive, you do not have a personal brand, IMO. This is because your name doesn’t “ring bells” and doesn’t alter anyone’s perception of a situation when they find out that you’re involved. This does NOT mean that you aren’t important… It merely means people don’t KNOW who you are and/or what you do.
For instance, if you google Emmy Award Editor I’m #1. Actually, I’m #1 AND #2, because the youtube version of the collab I did with Indy Mogul is in the second slot, with 11,240 views. People hit my resume page or my “about” page every single day, so lots of people have associated the name Bill Cammack with quality videotape editorial. This is what they EXPECT when they find out I worked on a project… Quality.
So what about Ian Jenkins?
That’s Ian in the white FLD shirt and headphones. Also pictured are a couple of other NNN friends of mine, J-Rad & Alan Kaufman.
Now… If I had a project I wanted to get done, Ian Jenkins would be one of the top guys I’d want working with me. That’s because I happen to know his work ethic and the skill and dedication he brings to the table. I know this because I’ve spoken to him, I’ve seen his work and I know people that work WITH him. Does he broadcast this himself? No. Not that I know of. Is he crafting a personal brand? Not that I know of. He’s doing what he does. IS “Ian Jenkins” a brand? HELL YES! 😀 That’s because when *I* hear his name, I EXPECT certain things from a project Ian worked on.
So who’s the better editor? Bill Cammack or Ian Jenkins?…. Unfortunately, editing is highly subjective. The only thing that matters is whether the job gets done WELL and ON TIME. So I say NEITHER of us is better as a editor. My personal brand is more recognized, because I spend hours every day working on it and Ian doesn’t give a damn. 🙂 Ian meets deadlines every. single. day. while I play SOCOM. I’m freelance, so I’ve worked for a ton of shows, companies and people for advertising, corporate and broadcast productions. Ian’s a staffer, so he works on one show, and it runs on the internet, but he probably produces 15 videos for every one that I output. Ian shoots video as well. So do I, but I’d rather edit, and Ian’s probably better at shooting, because he does it infinitely more than I do.
My point is… You can’t tell JACK from how well someone uses the internet to publicize themselves. I’m not going to tell you to google Video Editor Resume (I’m #3) to figure out who’s GOOD or who can make it happen. That’s just a list of people that know how to use tags, or even worse, actually PAID PEOPLE to get them better rankings on google. :/ Doesn’t mean they’re any good at what they do AT ALL. Doesn’t mean their name “rings bells” IRL. What matters is what people know or perceive about you, which IS your personal brand, whether you LIKE that or not and whether you EMBRACE that or not.
Regardless of whether you brand YOURSELF, people are going to brand YOU. I started telling people to Google “Bill” (I’m currently #9 of 541,000,000 pages for “Bill”) because I don’t carry business cards, and it’s really the easiest way for people to get in touch with me. Next thing I know, hahaha this is how I’m being introduced to people at parties. 🙂 This wasn’t MY idea, but people get a kick out of that and it spreads from person to person.
Actually… And I don’t know whether to laugh or cry about this… 😀 Neither my professional accomplishments nor my stellar search engine rankings (e.g. women dating nyc #3) are what most people that I meet “know me for”. It’s always “….. YOU’RE that guy that’s in all those pictures with all those women! :D”.
So, BESIDES not overshadowing your BUSINESS brand with your SOCIAL brand, 🙂 the moral of our story is… Do you have a personal brand? Maybe. It depends first of all on whether you actually DO ANYTHING, and second on whether you’re letting people KNOW that you do these things or whether other people are publicizing you. If people think differently of something because you’re involved with it, that’s your PERSONAL BRAND at work. This does NOT only have to do with business either. We’ll get into that another time. You might have a personal brand when it comes to dating. The fact that you can be trusted in general and your word actually MEANS SOMETHING is potentially part of your personal brand.
There’s also NEGATIVE personal branding, such as when a client refuses to pay you for several months for work you did for them and you’re getting ready to blast their name and company all over the WORLD WIDE WEB for not living up to their agreements EVERY SINGLE DAY until you get satisfaction, which would amount to receiving PAYMENT IN FULL for services rendered. But that’s a story for another day. 😀
So that’s what I think about personal branding. If you’re in the “public” eye (as ‘public’ as our small Echo Chamber gets) brand yourself or other people will do it for you. Whatever opinions come to mind when people hear your name or see your face, that’s YOUR brand. Even if NO opinions come to people’s minds or they’ve never heard of you, that doesn’t matter as long as YOU know what you’re bringing to the table. “The Fame Game” isn’t for everybody. Not everybody CAN do it, not everybody SHOULD do it and not everybody does it WELL.
So.. Does ‘Personal Branding’ exist, or am I talking about vaporware? 😀
What do you think?