How Social Media Works

The other night, I realized that someone I was aware of via Social Media was going to be at an event I had planned to attend, so I sent her a “Friends Request”.

The last I had paid attention to her online presence, she was living in California, so I figured this was my opportunity to meet her and tell her I enjoyed her work (on-air talent / hostess / reporter) before she flew away again.

So I’m at this event, and someone I don’t recognize walks up to me and says “Hi. You friended me today! :D”. Looking more closely, I realized who she was, greeted her and we started chatting.

Come to find out that a) she’s moved here to NYC, and b) I thought she was “only” on-air talent, but she’s actually a producer, a complimentary position to mine as a video editor. Continue reading “How Social Media Works”

Why Social Media?

So I had mentioned to a friend of mine a few months back that I was going to start doing Reputation Management / Online Presence Management for people other than myself. I’ve pretty much peaked, heading through year #2 of being a top-10 Google result for “Bill” as well as a top-10 Google result for “Cammack”. There’s nowhere else to go. I’m bored. *yawn*

So yesterday, I’m chatting with this same friend, who’s starting a new business soon. He wants to be involved with Social Media, except he sees how much time, energy and research I put into it and he’d rather spend his time making money than doing research he’s not going to get paid for and that I already did.

As we’re chatting, I can tell that he doesn’t really “get it”, and eventually, he directly says something to the effect of “I can’t see what my benefit is in getting involved in these sites and this social stuff”. This makes sense to me, because unless you’re LIVING Social Media, you’re not going to be privy to the effects… You’ll only be able to see the “cause”…. Continue reading “Why Social Media?”

At Least ACT Like You Give A Damn

Sean Bohan‘s article, “The 50/50 Rule, Link Love & Reciprocity” starts out like this:

Sean: “The 50/50 Rule is something I started sharing with clients a while back. It’s nothing new or earth-shattering and TONS of individuals and companies are doing it EVERY SINGLE DAY. The idea is simple – to connect in the Social spaces where the users live, you need to spend half as much of your time talking about the users as you do about your brand/product/service/website/effort/whatever.”

This is an intelligent idea. At least ACT like you give a damn. People aren’t being taught this. All they’re being told is that there are new and wonderful technologies available on the internet that they can utilize to make money, and here they come, a-runnin’. I currently have 1,567 followers on Twitter. I’d say I get five (5) new followers every single day. Somebody told these people to put auto-responders on their Twitter accounts. Continue reading “At Least ACT Like You Give A Damn”