Life is easy when you 9-5 it. All you have to do is go where they told you, do what they told you and leave when they told you. Two weeks from now, you get a check and then the cycle starts all over again.
As a freelancer, your time has to be divided amongst several things every day, and it’s up to you to get proficient with selecting what to focus on and how much time to devote to it.
The selection process is actually critically important. I already discussed micromanagement of time, but it’s just as important, if not more so, to minimize the time that you waste DECIDING what to focus on. For instance, it might take you one minute to read someone’s email, but it took you 30 seconds to DECIDE whether you were going to read that email. Perhaps a more efficient style would be to jump right in, start reading and if you realize it’s something you don’t care about, bail.
I know that 10 seconds or 30 seconds doesn’t sound like much, and a year or two ago, it wasn’t much to me either. When you get to the point of receiving 100 emails every day of varying levels of importance, those seconds can add up to a major time sink. Consider the process to respond to a “new Twitter follower” notification (assuming you don’t use a program to auto-follow people who follow you): Continue reading “Time, Part 05: “Focus & Motion””