Hire an Executive Producer (EP)

2007 International Emmy Award JudgingIf you’re going to make television shows, or at this point, shows for the web… SOMEBODY on your team needs to KNOW. HOW. TO. MAKE. TELEVISION. SHOWS!!! :/

If you cut this corner, your productions will look like trash, and deservedly so. Now you can’t say no one ever told you.

I was minding my business one day and got a call from some so-called television production company to come in and interview with them to create a pilot for this show they were trying to sell. They had received my name from someone I had worked with before, so I decided (against my better judgement, haha) to go see what they wanted.

This was back in the day, so I show up to this so-called television production company with tapes. Beta tapes & 3/4″, just in case they were so primitive as to still be using 3/4″. Of course, it turns out that they had NEITHER. No Beta Decks in-house and No 3/4″ decks. So, that was that for my demo materials. Of course, at this point in time, my demo reel is right here on my site ===> (see sidebar), and companies are encouraged to check it out before wasting my time. Continue reading “Hire an Executive Producer (EP)”

Lying, Begging & Promising in Social Media

I think I’m starting to see why people think it’s important to gain Twitter followers. They think you can use Twitter in ways that you actually can’t. I touched on this in “Shilling Away Your Social Capital”, but I think we need to think about this a little more deeply.

Stop Begging

Bill CammackBegging on Twitter will net you diminished returns, and quickly. First of all, if you’re begging people to come to your site, event or live stream, that means NOBODY’S THERE to begin with. That’s YOUR fault. You didn’t pub it correctly. You didn’t let people know what was happening. You didn’t inform them WHY they should show up, which is the most important thing.

If nobody showed up to your live stream, take that as a hint that nobody cares. Instead of making yourself look even worse by begging and then STILL nobody shows up, accept the situation and roll with it. Also.. Do not alienate the few people that decided to check out your show by acting like they don’t matter. If you wanted more people than you got?… Keep. It. To. YourSELF and keep broadcasting. If there are more people in the room than on your live stream, that’s the way the cookie crumbled. The show must go on. Live with it.

If you insist on begging, understand that nobody’s going to click ANYWHERE just because you asked them to. Your task is to provide them INCENTIVE in the format of text which explains what they’re going to see, hear or receive if they show up. If you can’t do that, don’t expect any viewers, AND retain whatever integrity you have left by not begging at all. Inform people about what’s happening, and if they show up, they show up. Continue reading “Lying, Begging & Promising in Social Media”