Social Branding

Your “Social Brand” is what people expect to happen when you show up on a social scene. Most people don’t have a social brand at all. Nobody expects them to do anything except drink some alcohol, ramble on about some smalltalk drivel and then go home. Part of the reason for this is that people […]

Branding: Name, Nickname or Company?

Everything you do in public adds to or subtracts from your cred, and is compiled in your virtual resume. Which resume are you building, and what do you hope to get out of that? Bill Cammack – Channeling What Women Want When I got started, three years ago, in 2006, My idea was to make […]

Personal Branding?

“Personal Branding” has been hotly debated recently in my circles. “Do I have a personal brand?” “Does personal branding exist?” “Am I a brand or a person?” Part of the reason this is discussed so often is that people tend to define a personal brand in terms that don’t mean anything. By using terms for […]