Relative Personal Value [Loser Society]

Your relative incompetence doesn’t make me a better person.

I’ve become bored of people trying to take credit for other people’s achievements and attempting to apply other people’s success to their personal resumes.

Here’s how things work in a Meritocracy… The better people get the better stuff. The worse people get the worse stuff.

Period. Continue reading “Relative Personal Value [Loser Society]”

Facebook “Upgrade” Sucks Again, As Usual

Facebook “upgraded” our personal profile pages last night.

If you’ve been on Facebook for more than a year, you know why the word upgrade is in quotes. The changes they make are consistent with a computer figuring out probabilities and not with a gregarious human being saying “Changing XYZ would be an UPGRADE to my facebook experience”.

That’s Not How I Speak

I graduated with my degree in Management Information Systems from MIT (Massachusetts Institute of Technology http://alum.mit.edu/www/billcammack/). Peep the hardware:

Bill C. - Out To Lunch

Harry Potter Voldemort Cammack 2 Million Views

There are lots of people that don’t know this.

They don’t know because I don’t tell them. Continue reading “Facebook “Upgrade” Sucks Again, As Usual”

Social Branding

Your “Social Brand” is what people expect to happen when you show up on a social scene. Most people don’t have a social brand at all. Nobody expects them to do anything except drink some alcohol, ramble on about some smalltalk drivel and then go home.

Part of the reason for this is that people are scared to death to talk about what’s really interesting to them. They’re scared of being judged or categorized. They’re scared of being associated with the wrong people or disassociated from the right people. They’re scared that they’re blowing business opportunities by not sticking to blogging about whatever topic makes them money… Continue reading “Social Branding”

E-Stalking [Part 4]

Bill Cammack GSX-R NYC Night, by Jay BatistaI dropped my e-Stalking series in 2008.

At the time, I was talking about asynchronously getting to know someone by reading their blog posts, listening to their podcasts, watching their videos & live streams and coming to your own conclusion about who they are, what they’re like and what they like to do without them ever knowing that you exist.

e-Stalking makes perfect sense because people tend to share what they care about online to the degree that they’re willing to be judged by what they wrote. Trust Me.. You can learn way more about someone in 20 minutes of consuming their media than you can during 20 minutes of banter with them and three other people standing around at an IRL social function. Continue reading “E-Stalking [Part 4]”

Stop Diluting Your Brand

Bill & NancyLet’s say you have something that you do well. One thing. Just one. Next thing you know, you find out about Social Media and all the good things that are now available for everyone to take part in. Before you jump in the pool, consider that you might not be able to swim. Don’t get in over your head with Social Media, because the effect is going to be *YOU* looking unprofessional, AND broadcasting that YOURSELF to the entire world.

Let’s say you’re a football player. Let’s say you have lots of IRL fans and it seems like a good idea to you to start utilizing sites/apps like Twitter, Ustream, Qik, Youtube, Livestream, BlogTV, Tinychat, Tokbox, Facebook, MySpace, etc etc to increase your numbers of “followers” and increase your international visibility. To a degree, this will work for you. If you overdo it, you won’t be able to spend the required amount of time to maintain your position in any or potentially ALL of your endeavors. If you don’t maintain your positions properly, people are going to start recognizing you for SUCKING at Social Media more than they recognize you for playing football.

Of course, this is infinitely worse if you’re supposed to be a Social Media Expert (SME). Do. Not. Get. Caught. Slippin’. in your Social Media if you want someone to pay YOU to handle THEIR SM for them. Continue reading “Stop Diluting Your Brand”