Talkin’ Loud (or just A LOT) and Sayin’ Nothin’!

2008 is going to be the year when “Live” becomes a MAJOR player as far as video on the internet. IMO, Qik is the frontrunner right now, with live mobile. The first person I was aware of running around town with a Nokia N-Series phone was Steve Garfield. Eventually, I became aware of Rupert Howe over in “Jolly Old”, filming, editing and uploading from his Nokia. At the time, it was quaint. At this point, it’s turned into a fad, and more and more people are “going live”. Not that what Steve or Rupert were doing was live video, but it was as close as you could get at the time.

Meanwhile, status update sites became all the rage. Now, whenever you want, you can broadcast to your “followers” what you’d like them to know. You can also receive information from people before it makes MSM headlines, like some bridge falling down in some town nobody’s paying attention to. As long as SOMEBODY sees it and twitters it (or pownce, jaiku…), relatively immediately, we know in New York City what’s going on in the sticks.

Unfortunately, all this new “look at me” media doesn’t come with a manual. 😀 It shouldn’t come with a manual, because that way, all the new people flooding in don’t mentally restrict themselves to the purported use of the site or app. However, for people that don’t understand how media works, they could end up broadcasting things they didn’t intend to, such as their lack of relevance and/or interesting things to say, and in the worst-case scenario… that they just don’t know what they’re talking about. There’s nothing wrong with that, but people need to be aware that they’re doing this to themselves.

This post isn’t for/about people that frivolously post text/audio/video on the internet as something to do. This is for people trying to make a name for themselves as knowledgeable people within their particular echo chamber.

There’s a difference between demonstrating that you own something and demonstrating that you truly understand what it is, how it works and how to utilize it. There’s a difference between demonstrating that you know ABOUT something and demonstrating that you’re someone knowledgeable and/or respected in that field. The more you go “Look at me!!! Here I am!!! Over here!!!”, the more opportunities you’re giving people to assess what you’re bringing to the table. If what you’re bringing is usually GARBAGE, you’re better off sparing yourself so much quantity and focusing on your quality.

Let’s say, for instance, that I told you I was going to the Yankees game, and I was going to text blog what was going on. Then, during the game, you start seeing this in my twitter stream:

It’s pretty warm today, considering it’s the Ides of March
Here we GO! The Yankees are warming up
Turns out that it didn’t rain as they predicted
The other team’s taking the field, sonnnnnn
I think I’ll buy some food
What a hit! :O
Seventh Inning Stretch!
I think that’s Stacey Dash! :O
Great game! Leaving the stadium to meet up with friends

Now… The FIRST thing that’s going to come to mind is “THAT WAS THE *WORST* ACCOUNT OF A BASEBALL GAME, EVER!” The second is going to be “Remind me not to hire that guy to blog ANYTHING”. The third is going to be “That was a tremendous waste of bandwidth”… Etc etc etc… Nothing positive. The only good things derived from something like this might be “He owns a cell phone”, “He knows how to connect twitter to his phone”, “He goes to Yankees games” and “He got to see Stacey Dash in person”.

Meanwhile, you STILL didn’t get the information. So then, let’s say you asked me directly what happened during the game, and I told you this:

The Yankees were there
The other team showed up too
People in the stands had a good time
There were some pitches and some hits
A couple of guys struck out
At the end, everyone left the stadium

Do you see how RIDICULOUS that account is? You would think that I was either avoiding talking about the game on purpose or that I really didn’t go to the game AT ALL. I didn’t tell you ONE SPECIFIC INSTANCE of anything that happened at the game. I didn’t tell you what happened TO anyone in the game, pro or con. I didn’t tell you what *I* thought about what happened during the game.

So, while I thought I was being clever and technological, all I was doing was demonstrating that either I was being purposefully evasive or I can attend and watch an event without understanding what happened right in front of my face… OR that I can understand what happened, but can’t properly articulate my thoughts. NONE. OF. THOSE. ARE. GOOD. THINGS! 😀

What you say is important. What you DON’T say is also important. WHEN you say those things counts as well. If your goal is to become a credible and respected source of information for people, you need to be RELEVANT, CURRENT, KNOWLEDGEABLE and CONSISTENT.

If you can’t do that, save your text/audio/video until you have something useful to contribute.