I had a conversation a few days ago with a friend who asked me what I thought about blogging / podcasting / creating video content, specifically as it pertains to viewership and even more specifically as it pertains to NUMBERS of viewers for content we post to the internet. Continue reading “Blog Subscribers, Commenters, Lurkers & Passers-By”
If you cut this corner, your productions will look like trash, and deservedly so. Now you can’t say no one ever told you.
I was minding my business one day and got a call from some so-called television production company to come in and interview with them to create a pilot for this show they were trying to sell. They had received my name from someone I had worked with before, so I decided (against my better judgement, haha) to go see what they wanted.
This was back in the day, so I show up to this so-called television production company with tapes. Beta tapes & 3/4″, just in case they were so primitive as to still be using 3/4″. Of course, it turns out that they had NEITHER. No Beta Decks in-house and No 3/4″ decks. So, that was that for my demo materials. Of course, at this point in time, my demo reel is right here on my site ===> (see sidebar), and companies are encouraged to check it out before wasting my time. Continue reading “Hire an Executive Producer (EP)”
Street Game Production Notes
I just completed a 5-part audio project entitled “Street Game”. The episodes are embedded here, in chronological order. Playing Episode 01 will play all five in order:
Frank, one of my top commenters on my DatingGenius dating blog was the inspiration for this particular project. I rarely find comments amusing, funny or progressive compared to what I personally know about “the game” (getting girls, whatever), but I found myself consistently laughing, learning and THINKING after I would read Frank’s comments on my blog posts. I was reminded of back in the day when my friends and I would spend hour upon hour kickin’ it about what we learned in the trenches with chicks, coming up with new techniques and throwing out techniques that TOTALLY didn’t produce for us! 😀 I wanted to bring the flavor of that to the net, and I got way more than I expected. Continue reading ““Street Game” Production Notes”
One of the things that makes me who I am as a video editor is that I can visualize aspects of the project that haven’t occurred yet. When I see a scene or a picture, I know how it will work (if at all) with other footage I’ve seen. When I hear something, I know what I can use it for. Basically, I create the video while I’m reviewing the footage and then I basically trace what I already saw instead of building a video from scratch and wondering whether it’s going to work or not.
There are a lot of elements that go into making a video that don’t become important until the final output, yet if you don’t pay attention to those elements ahead of time (known as pre-production), you may end up needing to re-do all the work you just did. Elements include frame dimensions (16×9 vs 4×3), frame size (in pixels), data rate, codec, font, font size, lower 3rds, drop shadows, transitions… For just one example, if your video is going to be seen @ 320×180 (width and height, in pixels), you’re going to want to deal with your font sizes differently than if you were going to present in 1280×720 HD (high definition). If you act as if you’re going to output in HD, you might have to change all your titles when the client sees them in 320×180, because they can’t be read.
The reason I bring this up is that this ability increases my efficiency. I know the questions to ask ahead of time so I don’t waste time. Also, I can see my way clear through to the end of the project. I can basically “see” the finished video as if I fast-forwarded time to when I was finished. This is because everything goes onto a “checklist”. If I know what the video dimensions are, I can visualize the size that the final output will be. If I know the font, I can imagine what the text will look like…
OTOH… If I *DON’T* know what the background color is… That becomes apparent to me in my visualization and I ask the client if they want to use a background image or they have a specific color in mind. Same thing for font color or music selection. I have a good basic idea of what’s missing and what I need to figure out ASAP in order to efficiently get the job done. Continue reading “Time, Part 07: “Subcontracting””
Please keep your eye on the ball, people. Wake up. Stop letting people tell you gibberish that clouds your minds to the facts, if you’re going to hire them to work for you or even associate them with your brand.
Some people in this space are always “Talkin’ LOUD, and Sayin’ NOTHIN’!”. The funny thing about this is that since for the most part, there aren’t real professionals in ANYTHING strewn across the Social Meda Expert world, the only thing that businesses have to make their hiring decisions on is what people tell them who know only marginally more than they do to begin with.
As an example, let’s look at the video aspect of Social Media. Basically, video on the net is an extension of the fad of emailing jokes to people in the mornings. You would come to work and turn on your computer and there would be several jokes emailed to you from people that thought the jokes were funny. Eventually, this style of passing an email from person to person was termed “viral”, and the goal became to make “viral videos”. Continue reading “Talkin’ LOUD, and Sayin’ NOTHIN’! (sayin’ nothin’)”
Meanwhile, I have at the very least *100* show ideas, and I’m not doing ANY of them. Not ONE of them. The last video I uploaded was “Social Media Observations”, almost exactly two months ago:
June 24, 2008
Granted, that was my 315th episode in two years, but still, I didn’t stop because I needed a break. I stopped because something that I couldn’t place my finger on wasn’t making sense.
I met Walt on May 16th, 2008 @ MashBash NYC. He left the afterparty right before we took this picture:
At some point, I became aware that Walt is extremely enthusiastic! hahahaha He really seems INTERESTED in things, and PSYCHED! 😀 I then found out that he does a show about music, teaching people about music via the internet. Of course, one of my myriad shows was about music, so I watched a few episodes.
This is when I realized that Walt was outputting so much material. Doing a daily show is really amazing. I already knew how to do it, but at least three things were stopping me…
1) I wanted to make shows instead of, let’s call it, “video documentation of events”, which calls for a lot more production and a lot more time spent to output each episode.
2) I didn’t have consistent crew to do an ensemble show with, and didn’t feel like doing a show featuring mainly myself.
3) I didn’t have a reason at the time to do a show about myself.
I used to do videos about stuff that I do, like visiting the World Trade Center (Ground Zero) with my friend Joey in the middle of the night, when we were on our way to the club:
In N.Y.C., even if you drive somewhere, it doesn’t mean you’re going to find parking anywhere near your destination. On the way to the club from where we parked, we stopped by the World Trade Center Memorial location.
… or hanging out with Masami, Masako & Laetitia:
But that stuff was different from “shows” to me. It was just “what was happening”, and I happened to film it. The ‘problem’ with doing shows is that you get caught up in a lot of minutia that REALLY, REALLY, REALLY, REALLY, REALLY doesn’t have JACK to do with the videos you’re making… such as:
1) Who’s watching this?
2) How do I monetize this?
3) How do I know who my audience is?
4) How do I attract and grow my audience?
5) How do I get sponsored?
6) How do I let people know about the show(s)?
7) How do I get UGC? (User-Generated Content)
8) What topic can I / do I want to blog about consistently?
blah blah blah blah blah blah blah blah blah blah blah
So here comes Walt, 🙂 Sitting down in front of his video camera or iSight or whatever, and just KICKIN’ IT. How simple is it? He doesn’t need extra crew. He has a goal (teaching people music). It’s something he’s enthusiastic about and something he does naturally. The show doesn’t revolve around gimmicks or graphics. The show revolves around what Walt has to offer to whomever’s interested in watching.
I named this season of my videoblog “Delusions of Grandeur” because you have to have them to assume that ANYBODY is watching your material. Meanwhile, one of my four (4) videoblogs on blip.tv recently surpassed 45,000 views:
WAY more importantly… I’ve become aware over the season of quite a few people that I know personally or that I’m related to that are subscribed to my blog in one format or another. I’m going to make a separate post about that, but it makes an immense difference when you personally know someone… ANYONE that you’re communicating to through your articles and self-expressions on the net. It makes a MAJOR difference, and now I know to whom I’m speaking when I do my “documentation of events”. I’m also glad when people that I’ve met IRL go back to their home cities, states or countries and “tune in” when I’m doing my thang. It’s cool and all that that people read some of my blogs essentially around the world, but a few of those markers belong to people I know, Like Rox in Hawaii or Phil in the UK or Masami in Japan.
August 22, 2008 – Recent Visitor Map for Bill Cammack dot com
So.. What does all this have to do with Being Like Walt? 😀 He’s found what he wants to do, and he’s doing it. It’s Quick & Dirty and serves his intended purpose. He’s doing what feels good TO HIM and doing what HE wants to do. Would he love to have his own television show? Maybe he would and maybe he wouldn’t. Until that time, he’s doing HIS thing, and I’m gonna do MINE. 😀
So what’s the Q&D show going to be about? Nothing. Everything. Whatever. hmmm… I guess that spells “new”. Anyway… Cheers to Walt for his enthusiasm and for leading by example, and let’s get this show on the road! 😀
LET ‘EM KNOW!!!
Walt Ribeiro & Bill Cammack