I had a conversation a few days ago with a friend who asked me what I thought about blogging / podcasting / creating video content, specifically as it pertains to viewership and even more specifically as it pertains to NUMBERS of viewers for content we post to the internet. Continue reading “Blog Subscribers, Commenters, Lurkers & Passers-By”
If you cut this corner, your productions will look like trash, and deservedly so. Now you can’t say no one ever told you.
I was minding my business one day and got a call from some so-called television production company to come in and interview with them to create a pilot for this show they were trying to sell. They had received my name from someone I had worked with before, so I decided (against my better judgement, haha) to go see what they wanted.
This was back in the day, so I show up to this so-called television production company with tapes. Beta tapes & 3/4″, just in case they were so primitive as to still be using 3/4″. Of course, it turns out that they had NEITHER. No Beta Decks in-house and No 3/4″ decks. So, that was that for my demo materials. Of course, at this point in time, my demo reel is right here on my site ===> (see sidebar), and companies are encouraged to check it out before wasting my time. Continue reading “Hire an Executive Producer (EP)”
Street Game Production Notes
I just completed a 5-part audio project entitled “Street Game”. The episodes are embedded here, in chronological order. Playing Episode 01 will play all five in order:
Frank, one of my top commenters on my DatingGenius dating blog was the inspiration for this particular project. I rarely find comments amusing, funny or progressive compared to what I personally know about “the game” (getting girls, whatever), but I found myself consistently laughing, learning and THINKING after I would read Frank’s comments on my blog posts. I was reminded of back in the day when my friends and I would spend hour upon hour kickin’ it about what we learned in the trenches with chicks, coming up with new techniques and throwing out techniques that TOTALLY didn’t produce for us! 😀 I wanted to bring the flavor of that to the net, and I got way more than I expected. Continue reading ““Street Game” Production Notes”
One of the things that makes me who I am as a video editor is that I can visualize aspects of the project that haven’t occurred yet. When I see a scene or a picture, I know how it will work (if at all) with other footage I’ve seen. When I hear something, I know what I can use it for. Basically, I create the video while I’m reviewing the footage and then I basically trace what I already saw instead of building a video from scratch and wondering whether it’s going to work or not.
There are a lot of elements that go into making a video that don’t become important until the final output, yet if you don’t pay attention to those elements ahead of time (known as pre-production), you may end up needing to re-do all the work you just did. Elements include frame dimensions (16×9 vs 4×3), frame size (in pixels), data rate, codec, font, font size, lower 3rds, drop shadows, transitions… For just one example, if your video is going to be seen @ 320×180 (width and height, in pixels), you’re going to want to deal with your font sizes differently than if you were going to present in 1280×720 HD (high definition). If you act as if you’re going to output in HD, you might have to change all your titles when the client sees them in 320×180, because they can’t be read.
The reason I bring this up is that this ability increases my efficiency. I know the questions to ask ahead of time so I don’t waste time. Also, I can see my way clear through to the end of the project. I can basically “see” the finished video as if I fast-forwarded time to when I was finished. This is because everything goes onto a “checklist”. If I know what the video dimensions are, I can visualize the size that the final output will be. If I know the font, I can imagine what the text will look like…
OTOH… If I *DON’T* know what the background color is… That becomes apparent to me in my visualization and I ask the client if they want to use a background image or they have a specific color in mind. Same thing for font color or music selection. I have a good basic idea of what’s missing and what I need to figure out ASAP in order to efficiently get the job done. Continue reading “Time, Part 07: “Subcontracting””