Erosion of Perceived Relevance is potentially devastating.
I had an interesting conversation with a friend of mine yesterday. He’s a photographer, and I’m a video editor, so we kind of do the same thing, but not really. He was talking about how, as technology increases, more and more people are calling themselves photographers because they own cameras. Yes.. People have been owning […]
I was fortunate enough to attend a New Media Dinner last night which was hosted by Mr. Strauss Zelnick and featured a discussion moderated by Mr. David Remnick. One section of the discussion focused on the print media and their online properties vs random bloggers….. (Like MEEEEE!!! *waves* :D). David asked the group [paraphrasing] “What […]
“Personal Branding” has been hotly debated recently in my circles. “Do I have a personal brand?” “Does personal branding exist?” “Am I a brand or a person?” Part of the reason this is discussed so often is that people tend to define a personal brand in terms that don’t mean anything. By using terms for […]
In professional productions, broadcast or corporate, there is a deadline. If you miss that deadline, you lose. If you don’t want to miss that deadline, you have to hire someone competent and trusted. People competent and trusted have rates. If you don’t want to pay that rate, you can hire someone else. Since you have […]