Bill Cammack

CNN aired “Black In America: Silicon Valley” last night. It was actually more interesting than I thought it would be. I would have done the show differently, but I’m me and CNN’s producers aren’t.

Disclosure: I’ll watch *ANYTHING* with Angela Benton in it! >:P~~~

Yum, Yum, Yum, and a Liverwurst A La Mode!!! >:D

So I was gonna watch this show regardless of what happened in it.

I had no idea what the NewME Accelerator was before just now. Read the rest of this entry »

Are women funny?

My sister Liz is funny, but that’s because she’s my sister and we share superior genes. Kim will catch you out there with a slew of punchlines if you get on her nerves, FRLZ, and I think Mel’s probably pretty mentally dangerous in a snap-fest, but, overall… are women FUNNY?

I know there are female comedians, and I’ve been laughing incessantly over how I can’t tell Tina Fey apart from Sarah Palin,

but… in general… are women funny? And if so… Is there “Male Humor” and “Female Humor”?

I’m thinking about this because I watched / listened to a panel of bigwigs in the internet comedy space yesterday. After they spoke, they had a Q&A session, and my homegirl Kathryn Jones got her hands on the mic…. RUH ROHHHH!!! :D

Kathryn Jones & Bill Cammack

So, basically, Kathryn asked “Where is the content BY women and the content FOR women?” and the answer was “um, uh, um, uh, um…” hahahahaha :D Kathryn’s been asking this question ever since I met her, so as soon as I saw her get the mic, I was like AWWWWW HERE WE GO!!!!! :D

The answers made sense, business-wise, and the thing to remember is that this internet stuff is business for them, not art or entertainment. If you do “art” and nobody watches it or buys ads on your content, you get fired. If you do business, and it’s the same business over and over, you get advertising dollars and you keep your job.

Basically, they said they have a demographic and they cater to it. Business 101. If the people watching your content is GUYS, then you make more content that GUYS would like so that they tell MORE GUYS to watch your videos and you grow your community and make more money.

Rocketboom had a study done a while back, which IIRC determined that a whopping 8% of their viewership was female. Of course, that has to do with Eye Candy, but that’s a different topic. The point is… well… the point, I guess, is a question… “If 92% of your viewership is male, why cater to females at all?” or, “Why not do things that affect 92% of your viewership instead of 8%?”. That’s how I was feeling during that silent period right after Kathryn asked her question and the panelists were mentally deciding who was going to address it. :)

One panelist even said that if they were going to do female-oriented content, they would have to make a COMPLETELY DIFFERENT SITE! :D This and other comments that escape me right now are what got me thinking about this topic. Is there a difference between “female humor” and “male humor”? Do women (in general) get stuff that’s “funny to women” and men get stuff that’s “funny to men”?

Assuming that’s the case… In this era of niche marketing, there’s no “space” for the combination of “male and female humor”. Doing stuff to attract women will “turn off” male viewers, taking away from “the bottom line”. The question becomes whether attempting to increase the low percentage of female viewers will decrease the number of male viewers to the point that it wasn’t worth it in the first place.

The moderator had the solution… technically… which was to bring in female content creators to make videos specifically geared towards a female audience. However, this fit EXACTLY into the other two theories, which were basically “We’re going to cater to what our demographic is” and “If we’re going to ‘add’ females, we need to make a completely different site”.

On a different topic, yet the same, in a way… I ran into the same issue with my DatingGenius blog. Being a guy, I can blog all day and all night about tricks and tips for “getting girls”. It’s easy to create content for males, because all guys want to know is how to get around the artificial obstacles women throw up which prevent / delay guys from getting laid. It’s not so easy for me to create content for women, because I have to reverse-engineer it. I think to myself “What would *I* do to them?” and then figure out their defense against me and write it. The only other way I get female-oriented material is through actual discussions with my myriad homegirls and selecting common issues that they have, like why guys catcall.

Thinking about this question in terms of my own content, it’s clear to me that if I gave a damn about having female-oriented content and I knew damned well that my mind didn’t generate this stuff on its own, I would need to bring in someone who understands “female comedy” to handle that part of my business for me. This is why it was funny to hear “um, uh, um…” when Kathryn brought up the same topic she always brings up :D , because you would think that if I’VE heard the question a million times, THEY would have heard the question a BILLION times and done something about it by now.

However… Being that internet video is about “the bottom line”, viewership, eyeballs, revenue sharing, CPM, CPC etc etc etc, women may just have to wait until they’re seen as a “market” worth throwing funds at…. haha Wait… I forgot something. :D

Assuming that it’s NOT the case that there’s “male humor” and “female humor”, there should be a crossover. You should be able to make comedy shows by females that males flock to (other than because they think she looks good and don’t give a damn what she’s saying anyway) and comedy shows by males that increase the female presence in your demographic surveys.

The whole idea may be self-fulfilling. We can’t get female numbers up higher than blah blah percent, so why bother catering to them? Meanwhile, not catering to them doesn’t increase your female viewership past those traditional percentages.

I have no idea and totally don’t care what my demos are for DatingGenius. I try to mix it up and have something for tha fellaz AND tha ladiez! Then again, DG isn’t a business. It’s something I do for kicks. If I were doing it for money, haha, I might be in the same boat with the panelists, saying essentially “Our statistics haven’t show that the sector you’re asking about is worth us wasting our production money on, due to lack of ROI”.

So maybe it doesn’t matter whether women are funny or not. Even if they WERE, they’re not going to see any light unless businesses can figure out ways to make money off of them. Seems to me like a void waiting to be filled by women that are willing to create their own content, encode, post, distribute and market it THEMSELVES and take advantage while the currently established sites get caught slippin’.

~Bill

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Just got word from Kenyatta Cheese that Brian Conley & Jeff Rae are on the way home from China:

“We just got word that Brian and friends are on a plane to Los Angeles, arriving Monday morning. He was released with 7 other US citizen detainees: Jeff Goldin, Tom Grant, Mike Liss, James Powderly, Jeff Rae, John Watterberg and Jeremy Wells.”

Read Kenyatta’s entire post in the comments of rocketboom.com/rb_08_aug_21/.

Previous posts on this subject:
Citizen Journalists detained in China
Brian Conley & Jeff Rae updates
Ten Days in a Chinese Jail
Brian & Jeff update

Good.

Please return your seats to the upright position…

We now return you to our regularly scheduled partying! :D

Sorry for the delay, to those of you that have asked me if there has been any more news about Brian Conley & Jeff Rae. Kenyatta Cheese posted this yesterday to www.rocketboom.com/rb_08_aug_21/comments:

“Around 5 am US Eastern Standard Time Brian’s family received calls from the US Embassy in Beijing. An Embassy representative had visited Brian and the 5 other detainees, and we were assured that they were doing ok.

Brian had written messages to different family members and he seemed in good spirits. He seems to be coping well with the situation and is finding solace and distraction in speaking Arabic with another detainee!

All 6 men are being held with other international detainees, though not all together. They are in rooms of about 10 people each.

The Embassy expects they will be released and deported without incident at the end of their 10 day sentence, on August 30.”

Here’s a video by Rocketboom about the situation:

Rocketboom link: http://www.rocketboom.com/rb_08_aug_21/
YouTube link: http://www.youtube.com/watch?v=_cBi6AuBQiw

Previous posts on this subject:
Citizen Journalists detained in China
Brian Conley & Jeff Rae updates
Ten Days in a Chinese Jail

Thom Woodley & Kathleen Grace of Dinosaur Diorama Productions speak @ the Videoblogger August Meetup.

Bill Cammack & Andrew Baron
Videoblogger Meetup
Art Bar, NYC
April 2007

I broke out this old pic to say CONGRATS! to Drew on Rocketboom‘s new distribution deal with Sony Pictures Television! :D

Drew’s blog post: Dembot.com
Press Release: Sony Pictures Television Acquires Exclusive Worldwide Cross Platform Distribution Rights to Rocketboom.com

Peep Bill C. in the top right corner of the shot @ 55-56 seconds of this video:

Truth or Dare from Amir on Vimeo.

Jake Hurwitz & Amir Blumenfeld present at the NYC Videoblogger Meetup. Sarah Meyers & Mike Ronen observe.

May 13, 2008 @ Rocketboom Studios.

I’ve been planning on doing a few different shows for quite a while now. Just about everything is in perfect position… however, before going forward, there’s an important consideration… scaling.

My friend Tyme White is always yakking about scaling. “How does it SCALE?” “That’s not going to SCALE!” blah blah blah blah blah…… Unfortunately (fortunately?) she’s right IF you’re looking at your show being a success from when you’re still in the early planning stages.

The way I’m going to define scaling for the purpose of this article is the ability to grow your show, social site, whatever. Just GROW it. Increase your membership. Increase your viewership. Improve your google rank. Get more people interested. Receive more UGC (User-Generated Content). Get more page hits…..

The reason scaling is important… Rather, the reason that YOU should consider your project’s ability to scale is that you might be broadcasting to a niche market. Let’s say, for instance, you want to make a show about DiY Clothing (DiY = Do it Yourself). There are only going to be a certain number of people interested in making their own clothing. A segment of that population watches videos on the internet. A segment of that population will be aware of your show. A segment of THAT population will like your show and recommend it to other people and/or come back and watch it again. A segment of THAT population will become ‘passionate’ about your show and become your core fans.

Threadbanger.com => Rob & Corinne, Justin & MarissaThat’s great for a start, but once you have an audience, what do you do next? How do you get MORE audience? Can you get more? ARE THERE any more people that don’t know about your show already that might be interested? How can you find them? How can you get them interested? What can you change about or add to your show that will reel in an entirely new set of passionate, core fans?

I remember when I became aware of / fascinated by the concept of scaling. I was hanging out in Bed, Bath & Beyond…. I know, I know. It wasn’t my fault. Blame it on Dan McVicar. :/

Bill & Dan

Anyway… I’m hanging out by the checkout line, and there’s this endless stream of people slowly making their way to the register to pay. So I start imagining how many people are passing me, and it occurs to me that it’s A LOT! :D Then it occurs to me that more people passed me in the last 5 minutes than the total number that subscribe to my show in iTunes. :/ THEN, it occurs to me that if I stood there all day, the number of people that passed me would be greater than the number of people that subscribe to many popular, established internet shows. What I took away from that contemplation was that even if you’re considered popular within your own space or echo chamber, there are still more people to reach…. A LOT more people.

One of the most successful internet video shows that I’m aware of is Rocketboom. In 2006, each daily episode was being downloaded ~300,000 times. Even with numbers like that, comparisons were being made to cable television shows, not network shows, which count their viewers by millions. Recently, this show called “Quarterlife” got booed off the stage for ‘only’ pulling in 3,860,000 viewers on NBC… Obviously more than ten times the daily Rocketboom viewership.

Of course, none of this means anything to people that are expressing themselves by putting video on the internet and have no interest in numbers, stats, revenue-sharing, sponsorships, etc. For those that do care, and whose show’s future may very well depend on scaling, it’s important to consider the “what if?” of potential success.

Actually, before you figure out whether your show is scalable, you need to figure out if your show is SUSTAINABLE, which is an entirely different issue. For the most part, there are no “seasons” in internet-show-biz. It’s a new week… You need a new show. Period. Whatever your cycle is… daily, weekly, monthly… you need to come up with a concept that you can produce consistently and deliver on a regular basis. If you can’t do that, scaling’s useless because your viewers will drift away due to lack of output on your part.

So, do like Tyme does… “Ask NOT, Will it Blend?… but Will it SCALE?”

For the full story about how Kenyatta did this to Tim,
visit http://finalbossform.com/post/29118137

Chuck Barney, of the Contra Costa Times posted an interesting article on freep.com today, entitled “‘Quarterlife’ ready for Internet debut“.

According to the article, “Quarterlife”, a series by Marshall Herskovitz and Edward Zwick (creators of the hit TV series “Thirtysomething”) is being touted as the first time a “true, network-quality series” has been produced directly for the internet.

Herskovitz is quoted as saying “It’s a very risky, expensive gamble, that’s for sure”, and the article later mentions:

While each hour of “quarterlife” — at $400,000-plus — costs substantially more than the typical online production, the overall budget for the project is “way less than half” of a typical network drama. Also, the crew is much smaller, and they’re forced to shoot on location because there’s no rent money for soundstages.

I’ll assume that an “hour of Quarterlife” refers to finished running time of the series. They have made (or are still in the process of making?) 36 eight-minute “webisodes”. The article doesn’t state their release schedule… daily? weekly? Either way, it’s 288 minutes of finished material, which is 4.8 hours, which @ 400k per….. comes out to One Million, Nine Hundred and Twenty Thousand dollars.

$1,920,000 = 36 x 8-minute shows? Hmm… maybe I calculated incorrectly… Let me try it a different way. :D

How about if we break it down to minutes instead? :D

While each hour of “quarterlife” — at $400,000-plus — costs substantially more than the typical online production…

(60 minutes = $400,000) / 60 => (1 minute = $6,667)
(1 show = 8 minutes) x $6,667 => (1 show = $53,336)

(1 season? = 36 shows) x $53,336 => (1 season = $1,920,096)

Hmm… ok… Good… ~$7,000 / finished minute for a “true, network-quality series” being produced directly for the Internet. I, for one, will be *VERY* interested to find out what the ROI will be for this project… as will the Yahoo Videoblogging Group, where we often discuss the intricacies of and potential for monetization of internet video. I’m sure the currently striking Writers Guild of America will be paying close attention to how well this project is received on the internet as well… especially for this reason:

The “quarterlife” concept was conceived three years ago as a pilot for ABC. The network rejected it. Instead of bailing on the project, Herskovitz and Zwick revamped it for online purposes. But they’re quick to emphasize that this isn’t just another case of producers dumping a failed pilot onto the Internet.

If ‘Quarterlife’ works out, financially… that means an entire world (literally) is opened up to television professionals as an alternative method to put bread on the table or even to have entire successful careers based on creating online content.

Caroline McCarthy, a CNETNews.com staff writer (c/net: the social), previewed the first six episodes of “Quarterlife” and is quoted in the article as saying:

“Obviously, it couldn’t have come at a better time for the show,” McCarthy says about the strike. “It might appeal to some people who are looking for something new to watch and are ready to change their viewing habits.”

This is an interesting point, considering many people watch television from their computers already, and some people don’t watch television at all, choosing instead to derive their entertainment from online sources such as web sites, aggregators and rss feed readers. If struck shows go into reruns, people may very well turn to online content such as “Quarterlife” merely to receive ‘fresh’ entertainment. While they’re browsing ‘the space’, they might end up checking out Rocketboom or other daily- or weekly-produced internet shows.

Yes… This will be very interesting. I’m looking forward to finding out what a ~$7,000/minute internet series will “feel” like. We can already tell what it will *look* like from the video posted to the “Quarterlife’ site. The show is scheduled to start on November 11th on MySpace, so “tune in tomorrow” for the jump-off, and let’s see if a “true, network-quality series, produced directly for the internet” helps to revolutionize the online media and content creation space.

Bill Cammack • New York City • Freelance Video Editor • alum.mit.edu/www/billcammack

On December 31, 2006, almost 10 months ago, I decided I was going to do a text blog. I needed a title, since I didn’t want it to be called “Bill’s Blog”… *YAWN*

As I searched my mind for a title that meant something to me at the time, “Wasted Days” is what I decided was the most relevant. At the time, I wrote:

The blog is named “Wasted Days”. I don’t know why. I just like that name. Well… I think I DO know why, but the reasons aren’t tangible right now, so there’s nothing to say/print/type about it.

I did know why I was writing “Wasted Days” at the time, however, I didn’t feel like ‘flavoring’ the blog with the reason, so I left it out. Also, the reason didn’t permeate my existence, so it wasn’t really fair to call the blog “Wasted Days” to begin with. I didn’t want to add to that unfairness by clarifying my personal meaning for the title.

As this seems to be the season for people ending things, such as blogs, and starting new ones, I was prompted to revisit my text blog, which I had long since abandoned anyway. I figured I’d wrap it up, so that’s what I’m doing right now. I’m ending “Wasted Days”, because the ‘period’ is no longer relevant, and things have morphed so much in the last 10 months (really, even the last three months) that it’s really time for something new. :)

To me, Days are Wasted when you know there’s something you want to do or that you feel you *SHOULD* be doing, and you’re not doing it. For me, at that time of title-creation, my not-doing was that I had (and still have) a very special and important-to-me friend that lives on the other side of the country that I had never met IRL, and I knew that as inspiring to me as she was [is], that I wasn’t going to go see her.

The Ghost in the Machine

This was a strange situation for me at the time, because I’m not a long-distance person. It’s basically “out of sight, out of mind”, and I’m not usually inclined to even consider girls that don’t live in Manhattan, and even then, within about 15 minutes on public transportation from my house. :) Nevertheless, thanks to the wonders of the internet (no… not J-date), here I was, admiring someone that I would be bugging every day to hang out if she lived within my AO [Area of Operations], but since she doesn’t, I remained here and she remained there, and my days remained wasted.

“Wasted Days” had the fringe benefit of loosely alluding to alcoholic beverage consuption, :D but it was really about “What would you do if you couldn’t [wouldn't] do what you really felt like you *should* be doing?”. This is why, in December of last year, my days were wasted.

I believe the first thing I noticed was that since I was blogging, the days weren’t actually wasted, almost from the beginning. I was being creative. I was doing something I felt was interesting and worthwhile. I was also learning… Learning about the process of blogging, tagging, social sites, myspace, facebook, linkedin, ning… I was learning about editing with new software & incorporating new techniques. I was learning about compresson, flash, h.264, fps, data rates… So, once again, even though, inspirationally, the days were wasted, they really weren’t wasted at all…..

Meanwhile, I was making new friends.

Bill, Grace, Rachel, Charles, Obreahny, Sandra, Mike

I’ve always been blessed with fantastic friends… the few, the elite. Ever since kindergarten, and probably before I can remember, I’ve always had my “crews”. Necessarily, as time goes on, we move from social location to social location, from Elementary to JHS to HS to College, some folks to Grad School, then to the workplace, different neighborhoods to live in, different gyms to join… There’s always the building and eventual dissolving of “crews”. The internet in general, and videoblogging in particular has now changed all of that. People are seeing, hearing and learning about like-minded individuals and groups all over the planet and making global, international alliances. This has completely replaced… for me, anyway… local interactions based on physical proximity.

Without recapping the last ten months, which has included 202 linkedin contacts, 279 facebook friends, 247 twitter followers (lots of overlap between all three), etc etc etc… (which I only bring up because it’s an OUTLANDISH number for someone like me that’s used to selecting a few CLOSE, CLOSE friends and staking our claim in the universe)… there were a couple of events in particular that really made me “sit up and take notice” as far as what was really going on and how my Days were TOTALLY not being Wasted….

The first event was meeting Roxanne Darling IRL (In Real Life). We had met via the Yahoo Videoblogger’s group and she had reason to be in NYC, all the way from her home in Hawaii. The first thing that was striking to me was that she just set up the camera and was ready to do an episode of her show Beach Walks with Rox… which now that I checked out that post, that was actually last November 9th, before I even started “Wasted Days”… Anyway… she was ready to just do an episode with no rehearsal, no talking about what we were going to discuss… NOTHING! :O … Just turn on the camera and talk to each other… I was like WHAT??? But I rolled with it, and it came out ok. :)

That was a learning experience in and of itself, however, we hung out afterwards and had this really great, intelligent, fascinating conversation, mostly about videoblogging and “the space”, but also about life in general. As I’ve told Rox, that was the best IRL conversation I had had with someone I knew from the internet in AGES. I wasn’t aware at the time that *THIS* is the potential of the internet where people get to express themselves and align themselves with people who have similar viewpoints or even people who have opposing, yet intelligently articulated viewpoints. I knew there was something ‘odd’ (read: FANTASTIC!!!) going on, but I didn’t have enough data to figure it out.

The second event was in January, 2007 @ Andrew Baron’s house, which I have labeled as Rocketboom Party Photos. I don’t remember what the genesis of that party was, but I don’t believe I even had *MY* camera with me that night… Which shows how long ago it was, because I ALWAYS have my camera now. :D

At some point, I saw Bre Pettis, whom I recognized from Jonny Goldstein’s show on Phovi.com, “Reinventing Television”. When I walked up to Bre, I introduced myself and started to explain something about myself (that I don’t remember) to him, and his reply was to look at me oddly, as if I had amnesia, and he said “…I know who you are”.

Now, this was somewhat shocking to me, because I considered myself a spectator of Jonny’s show. Until that very point in time, I hadn’t given a single second’s worth of thought to the possibility that people that I didn’t specifically personally solicit to check out my site might have done so. I CERTAINLY hadn’t considered that someone on a show might actually research members of the “studio audience” that were there in the text chat. Whatever the actual circumstances were, I never found out, because my mind was suddenly off on the tangent of “what’s really going on, here?”. I now had to consider my interactions on the net as TWO-WAY instead of one-way, like television. To me, that situation was as if I had walked up to Chow Yun-Fat and told him that I had seen his movie “Hard Boiled”, and he said “I know who you are”. Strange, yet fascinating, amazing and transformative all at the same time. :)

Also at that party, I recognized Kenyatta Cheese. I had had a chat with him via blog comments over a quasi-contoversial topic, and I was aware that he had no idea what I looked like, but I knew what he looked like. I walked up to him and introduced myself, and he gave me this weird look, like “How come this guy I’ve never seen before is addressing me in a friendly manner?” I went on to bring up the blog comment conversation I had had with him, and his entire demeanor changed to one of recognition and acceptance. We went on to have an extended, IRL conversation about the blog post in question as well as peripheral topics that we most likely would never have gotten into in text comments.

I still didn’t “get it” after Drew’s party. I think I considered both the Bre and Kenyatta incidents to be easily explained away as isolated situations. I wasn’t getting that people were forming actual friendships and respect for each other that had never met each other IRL. I wasn’t getting that people were learning things about me that I didn’t tell them, because I posted it on the net and they read or watched it without telling me they did. I wasn’t getting that as opposed to selecting compatible people that are within our physical locations where we live, hang out or work, we now have the opportunity to interact… A. LOT…. with people with whom we share similar likes and interests that live ANYWHERE in the world.

I get it now… At least to the degree that I can write this post and wrap up my “Wasted Days” blog. What I get is that it’s not so strange… hehe well, to me at least! :D … to admire my friend across the country even though I’ve never met her IRL. It’s not uncommon to make friendships with people outside of one’s neighborhood, town, city, state, or even COUNTRY!

The Days aren’t Wasted just because I’m not in physical proximity to her. There are so many other ways that people communicate and get to know each other and build respect and create friendships and all formats of relationships that the only way your days are going to be wasted is if you aren’t figuring out what YOU want to do with your own life and your own time…. and DOING it! :D

–
Fin.
Bill Cammack
2007… The Wasted Days
http://billcammack.com
http://reelsolid.tv

Photo Credit: Jay Batista