I’ve been writing my critique/roundup/recap series about MTV’s television show “Jersey Shore” for quite some time now.
If you’ve been following along, you’re aware that I’ve been complaining (as has everyone else that I know that watches the show) about how it’s been getting worse and worse.
The storylines suck (yes, there are WRITERS on “reality” shows. They’re responsible for deciding which footage gets aired, creatively crafting a character, by, for instance, showing every instance they can that make him or her look like a stone-cold IDIOT and deleting all the evidence that this person is actually very smart, but just does stupid things once in a while). The content sucks. What they choose to focus on sucks. What they choose NOT to focus on sucks.
I’ve also been trying to figure out WHY Jersey Shore has been so worthless recently. Continue reading “Why “Jersey Shore” SUCKED This Season”
My friend Chris Brogan has inadvertently caused a stir. 😀
From the little I’ve read about the situation, (you can read about it yourself, on Chris’ site) basically, he accepted a $500 gift card from Kmart to write a blog post about Kmart. He was completely transparent that he was writing a sponsored blog post. As part of the deal, he also received the opportunity to give away a second $500 Kmart gift card. Here’s what Chris says he did with the money:
“I realized really quickly that I could do two good things while satisfying the project request: I could give someone else a $500 gift card for the holidays, and I could use my shopping experience to buy toys for the Toys for Tots program. (My kids kept the jackets and my boy kept some pants.)”
This kind of thing was discussed AT LENGTH exactly one year ago, when Cheryl Colan made a post questioning Steve Woolf & Zadi Diaz‘s sponsorship & advertising practices with regard to their show Epic-FU in her post “What Up, New Media?”. Cheryl posted a video on that page speaking about her issues if you want the background on that 99-coment-long saga.
The point in both cases was whether bloggers or content creators can GET PAID and talk about products with integrity at the same time.
While I personally don’t see anything wrong with Chris getting paid to blog about something, I see the problems that some people are going to have with the situation. Continue reading “How Much Does It Cost To Borrow Your Brand?”