If you’ve been following along, you’re aware that I’ve been complaining (as has everyone else that I know that watches the show) about how it’s been getting worse and worse.
The storylines suck (yes, there are WRITERS on “reality” shows. They’re responsible for deciding which footage gets aired, creatively crafting a character, by, for instance, showing every instance they can that make him or her look like a stone-cold IDIOT and deleting all the evidence that this person is actually very smart, but just does stupid things once in a while). The content sucks. What they choose to focus on sucks. What they choose NOT to focus on sucks.
“Content is King” is a lie that’s been perpetuated in web video circles for a few years now. “Eye Candy” has always been.. Queen.. but I’ve recently noticed that the tables have turned and Content actually *has* overtaken EC..
I wrote about EC in March 2008 and mentioned “the formula”, which was that whatever actual content you had, the way to get views for your show was to have an attractive female as the ‘front’ or the ‘face’ of the show. She didn’t have to know or understand JACK about JACK so long as she could look good and read her lines. I probably noticed this formula in 2007, since I got started in online video in 2006.
Regardless of the content, the most popular shows were headlined by a female that was nice to look at. Period. (with the one obvious exception being Ze Frank’s “The Show”)
It was even worse on YouTube, because everybody knew that YT took the picture that represented your video from exactly 50% into your episode. If your video was 6 minutes long, the still YT would take was @ 3 minutes. So.. Regardless of what the actual content was, people would figure out the final length of their show and insert a few frames of a chick in a bikini exactly in the middle. They’d upload their show, YouTube would pull the image of the bikini chick, all the boys would click on it expecting to see some ass, the video would get popular and then eventually ‘featured’, where it could really take off and get more views. Continue reading “Content is King, *NOW* (Eye Candy is Over)”
Now.. I hate to pub BET (Black Entertainment Television) *AT* *ALL*, because it’s straight GARBAGE and a complete waste of immense potential as far as giving “minorities” light on a basically National televison stage… but there’s a lesson here for the ladies, so I’ll let it slide for now.
So, I’m minding my business the other day and all of these people are Twittering about the BET Awards that were going on right that minute. Stuff about how Soldier Boy (or however he misspelled it) should have been restricted to lip sync, because he can’t hit his notes, and how the censors missed cutting the audio when someone said “Dancin’ and ****”.
So, I decide to tune in to this disaster, and I see a very classy performance by Maxwell followed by some raunchy rap garbage that basically had every third word cut out by the censor, who, at that point was probably fearful of losing his/her job (and VERY rightfully so) to close out the show. Hopefully, the programming director got fired along with the censor for having NO TASTE WHATSOEVER… but that’s not the point. 😀
I had the DVR running, so, as usual, I was Fast-Forwarding all of the commercials. However, there was one commercial that they kept running and eventually, I decided to back up and watch it. It was for this upcoming BET show called “Tiny & Toya”.
So, it’s not relevant *WHY* I decided to finally watch this commercial, hahaha 😉 but I did. So you see a couple of typical BET-looking chicks on the screen and then they start talking in sound bites…. Actually, someone uploaded the video to YouTube, so watch it for yourself: Continue reading “Ladies: Flaunt Your Accomplishments!”
OK, you males who make up 45% of my viewership, here’s your chance to get busy! 😀
Debbie from CityLightsMedia.com sent me this email about a casting call for a new televison series they’re working on:
Casting outgoing men ages 25 to 40 for a cable television series
Seeking attractive, fit, charismatic, men, all ethnicities, 25-40.
Men will practice their pick up skills on our featured dynamic woman.
Dazzle and charm her with wit and personality. Â Win her over.
Rate: Â $100/half day shoot.
Filming begins end of April.
Interviews; Â by appointment only, begin week of March 31st.
Granted, that was my 315th episode in two years, but still, I didn’t stop because I needed a break. I stopped because something that I couldn’t place my finger on wasn’t making sense.
I met Walt on May 16th, 2008 @ MashBash NYC. He left the afterparty right before we took this picture:
At some point, I became aware that Walt is extremely enthusiastic! hahahaha He really seems INTERESTED in things, and PSYCHED! 😀 I then found out that he does a show about music, teaching people about music via the internet. Of course, one of my myriad shows was about music, so I watched a few episodes.
This is when I realized that Walt was outputting so much material. Doing a daily show is really amazing. I already knew how to do it, but at least three things were stopping me…
1) I wanted to make shows instead of, let’s call it, “video documentation of events”, which calls for a lot more production and a lot more time spent to output each episode.
2) I didn’t have consistent crew to do an ensemble show with, and didn’t feel like doing a show featuring mainly myself.
3) I didn’t have a reason at the time to do a show about myself.
I used to do videos about stuff that I do, like visiting the World Trade Center (Ground Zero) with my friend Joey in the middle of the night, when we were on our way to the club:
Nov 18, 2006 – Passing by the 911 memorial @ the World Trade Center
In N.Y.C., even if you drive somewhere, it doesn’t mean you’re going to find parking anywhere near your destination. On the way to the club from where we parked, we stopped by the World Trade Center Memorial location.
Click the arrow in the bottom right corner to change from English subtitles to Japanese, powered by Dotsub.com.
But that stuff was different from “shows” to me. It was just “what was happening”, and I happened to film it. The ‘problem’ with doing shows is that you get caught up in a lot of minutia that REALLY, REALLY, REALLY, REALLY, REALLY doesn’t have JACK to do with the videos you’re making… such as:
1) Who’s watching this?
2) How do I monetize this?
3) How do I know who my audience is?
4) How do I attract and grow my audience?
5) How do I get sponsored?
6) How do I let people know about the show(s)?
7) How do I get UGC? (User-Generated Content)
8) What topic can I / do I want to blog about consistently?
So here comes Walt, 🙂 Sitting down in front of his video camera or iSight or whatever, and just KICKIN’ IT. How simple is it? He doesn’t need extra crew. He has a goal (teaching people music). It’s something he’s enthusiastic about and something he does naturally. The show doesn’t revolve around gimmicks or graphics. The show revolves around what Walt has to offer to whomever’s interested in watching.
I named this season of my videoblog “Delusions of Grandeur” because you have to have them to assume that ANYBODY is watching your material. Meanwhile, one of my four (4) videoblogs on blip.tv recently surpassed 45,000 views:
WAY more importantly… I’ve become aware over the season of quite a few people that I know personally or that I’m related to that are subscribed to my blog in one format or another. I’m going to make a separate post about that, but it makes an immense difference when you personally know someone… ANYONE that you’re communicating to through your articles and self-expressions on the net. It makes a MAJOR difference, and now I know to whom I’m speaking when I do my “documentation of events”. I’m also glad when people that I’ve met IRL go back to their home cities, states or countries and “tune in” when I’m doing my thang. It’s cool and all that that people read some of my blogs essentially around the world, but a few of those markers belong to people I know, Like Rox in Hawaii or Phil in the UK or Masami in Japan.
So.. What does all this have to do with Being Like Walt? 😀 He’s found what he wants to do, and he’s doing it. It’s Quick & Dirty and serves his intended purpose. He’s doing what feels good TO HIM and doing what HE wants to do. Would he love to have his own television show? Maybe he would and maybe he wouldn’t. Until that time, he’s doing HIS thing, and I’m gonna do MINE. 😀
So what’s the Q&D show going to be about? Nothing. Everything. Whatever. hmmm… I guess that spells “new”. Anyway… Cheers to Walt for his enthusiasm and for leading by example, and let’s get this show on the road! 😀