Erosion of Perceived Relevance is potentially devastating.
Consider that it might be a good idea for *YOU* to receive psychotherapy simply because you watched someone get perforated yesterday.
Your “Social Brand” is what people expect to happen when you show up on a social scene. Most people don’t have a social brand at all. Nobody expects them to do anything except drink some alcohol, ramble on about some smalltalk drivel and then go home. Part of the reason for this is that people […]
What I affectionately refer to as “Revisionist History” may actually be more accurately called Historical Revisionism. There are actually two types, one which has a positive connotation and implies that intelligent people took another look at the data that’s currently available to them and came up with a valid interpretation of that data that differs […]
“Personal Branding” has been hotly debated recently in my circles. “Do I have a personal brand?” “Does personal branding exist?” “Am I a brand or a person?” Part of the reason this is discussed so often is that people tend to define a personal brand in terms that don’t mean anything. By using terms for […]