How Much Does It Cost To Borrow Your Brand?

My friend Chris Brogan has inadvertently caused a stir. πŸ˜€

Chris Brogan & Bill Cammack

From the little I’ve read about the situation, (you can read about it yourself, on Chris’ site) basically, he accepted a $500 gift card from Kmart to write a blog post about Kmart. He was completely transparent that he was writing a sponsored blog post. As part of the deal, he also received the opportunity to give away a second $500 Kmart gift card. Here’s what Chris says he did with the money:

“I realized really quickly that I could do two good things while satisfying the project request: I could give someone else a $500 gift card for the holidays, and I could use my shopping experience to buy toys for the Toys for Tots program. (My kids kept the jackets and my boy kept some pants.)”

This kind of thing was discussed AT LENGTH exactly one year ago, when Cheryl Colan made a post questioning Steve Woolf & Zadi Diaz‘s sponsorship & advertising practices with regard to their show Epic-FU in her post “What Up, New Media?”. Cheryl posted a video on that page speaking about her issues if you want the background on that 99-coment-long saga.

The point in both cases was whether bloggers or content creators can GET PAID and talk about products with integrity at the same time.

While I personally don’t see anything wrong with Chris getting paid to blog about something, I see the problems that some people are going to have with the situation. Continue reading “How Much Does It Cost To Borrow Your Brand?”


ReinventingTV061116d, originally uploaded by Bill Cammack.

Reinventing Television, Nov 16, 2006

Jonny Goldstein, Steve Woolf, Zadi Diaz, Dan McVicar

ReelSolid.TV / / Collab!!! :D

Obreahny ( & Bill ( cover Scholastic’s “Harry Potter Place” in New York City for Zadi & Steve’s (, based in Los Angeles, CA.

Our Segment
Field Producer / Camera: Bill Cammack
On-Air Talent: Obreahny O’Brien
Edit: Steve Woolf,

Special thanks to Scholastic’s Sarah Trabucchi for the Press Access! πŸ˜€

I’m really happy with the piece. I think Steve’s edit really captured the essence of my experience that day. When I get the links to the longer-form of the interviews, I’ll post them. πŸ˜€

billcammack reelsolidtv video blog obreahny collegewit jetsetshow zadidiaz stevewoolf sarahtrabucci ericmortensen scholastic harrypotter harrypotterplace

ReelSolidTV Episode 48: Vlog Deathmatch Promo

Bill Cammack‘s promo for the 2007 Vlog Deathmatch Music Video Challenge.

Clips from: (in order of appearance)
Steve Woolf –
Casey McKinnon –
Bill Cammack –
Eric Rey –
Rick Rey –
Dany Gehshan –
Veronica Belmont –
Bonny & The Bui Brothers –
Zadi Diaz –

Joost for Mac build pulled

The Joost for Mac build was pulled today [link: 19/02/07: Mac build pulled]. Fortunately, I already have mine. πŸ˜€

Basically, the idea behind Joost is video on demand with extras like widgets for a clock, jabber chat, chat with others on the same channel you’re watching, the ability to rate the video you’re watching, a notice board and a news ticker.

With Joost, you can select and de-select channels. I currently have 31 channels. You can add or remove them via the “Channel Catalog”. Each channel is responsible for its own programming. There are some that specialize in short videos and others that have full documentaries or films reaching 90 minutes in length or more.

You choose “My Channels”, choose a channel from the list that appears as an overlay while your current video is still running, scroll that list to a show you’d like to check out and click on it. ~5 seconds later, you’re watching something completely different.

I wasn’t too familiar with Joost (formerly named “The Venice Project”) before I received my beta-tester invite from Jay Dedman [], so I can’t review at this point whether Joost IS what it’s creators wanted it to be. I’ll have to do more research on it.

What I can say is that the response is very quick for those of you that have ADD when it comes to television. πŸ˜€ You know those people that can’t watch a television channel for more than one second before hitting the “next station” button! πŸ˜€ The current video keeps playing while you channel-surf to your heart’s content with the mostly-transparent overlay. You can change the channels you have available and browse those channels as well without leaving the current video.

You can also search for videos with key words… like “chicks” (1 entry) or “cars” (9 entries). You can then save your search as a channel. That way, you don’t have to search a bunch of channels to find car videos or you can find videos not specifically on car channels.

It remains to be seen how many channels will be available to choose from. I’ll also be interested to see how often they change the material on each channel. If you’re a television enthusiast, you’ll enjoy the flexibility and video on demand of Joost.


There’s an issue amongst the videoblogging community as far as what groups are going to be allowed to present programming carried by Joost. The way Joost is set up, it’s the perfect opportunity to present independently produced content that’s already up and running on the web to a new audience. The question is what the criteria is going to be for consideration for acceptance as a channel. From what I’ve seen so far in the beta test, shows like Zadi Diaz & Steve Woolf’s JetSet Show [] or Justin Kownacki’s Something to be desired [] would blend in seamlessly to Joost’s current offerings, either as their own channels or individual shows on a designated “independent channel”.

We’ll see how it all shakes out. πŸ™‚ Anyway… If you’re a MSM (Main Stream Media) television enthusiast, you’ll enjoy the Joost beta test, so see if you can get your hands on an invite when they open it back up! πŸ˜‰

Bill Cammack Ò€’ New York City Ò€’ Freelance Video Editor Ò€’

Chaos @ Reinventing TV!!! :O

hahahaha ok… Jonny’s going to have to change something over @! Last night’s show was OUTLANDISH! πŸ˜€

The first half was Steve Woolf & Zadi Diaz from / Jetsetshow. That would have been a funny and entertaining hour on its own…..

… but then Dan McVicar ( jumped up in the mix, and everything went berserk! πŸ˜€

Somebody says something funny, and then I’m laughing, but then I need to read the text chat then I look back up and Laurel & Hardy have bogarted Dan’s screen, so I’m laughing again and trying to type… Next thing I know, Jonny has an afro-wig, and he’s playing some instrument it looks like he created himself… Meanhile, Zadi & Steve are talking about Dan while the text chat peanut gallery’s talking about Zadi & Steve… πŸ˜€

It was CRAYZEE!!! πŸ˜€ It was like the video-intenet-webcam-text_chat version of when they get into fights in the cartoons and all you see is a cloud of dust spinning around with fists flying in and out of the cloud. Hilarious. I’m going to have to watch the show MYSELF, just to see/hear what was happening while I was laughing or trying to get my own jokes in on the text chat or watching one brady bunch box when there was action going on in another box.

Hilarious. THAT show should definitely have been two hours instead of one, because the crowd was getting more amped the whole time! The show was just getting better and better, hahaha.

Anyway, this week’s Reinventing Television was a blast! Kudos to the hosts, guests and the “live studio audience” for keeping the party rollin’ hahaha πŸ˜€

Halloween Vlogfest 2006

Videos and pictures from the 2006 Halloween Videoblog Festival, hosted by Zadi & Steve of and jetsetshow on Saturday, October 28th, from 7pm-11pm at the Yahoo Campus in Santa Monica.

Make sure you check out ReelSolid.TV’s “NODE 666 Reloaded” and Galacticast’s original “NODE 666”! πŸ˜€

==> Watch The Halloween Videos <== ==> Check out the Party Pix on Flickr <== ==> TV Guide’s vlogfest review! <==

NODE 666 Reloaded

I finished my video for the Halloween Videoblog Festival 2006.

Originally, I wanted to shoot something, but it’s not so easy to do a scary movie WELL in NYC in one week. Too many things count on too many things. To make up the idea, then get the actors, then shoot it, then edit it, then encode it… if anything goes wrong, you end up with nothing at all.

I decided to edit the film “NODE 666” by Galacticast. The individual videos for the “NODE 666” collaboration are on

You can watch and comment on“NODE 666 Reloaded” @ ReelSolidTV Episode 27.

ReelSolidTV Episode 27

Here’s ReelSolid.TV’s entry in the 2006 Halloween Videoblog Festival. Zadi & Steve of and jetsetshow are organizing the festival, which is happening on Saturday, October 28th, from 7pm-11pm at the Yahoo Campus in Santa Monica.

Being that there isn’t anything scary in NYC, I decided to edit Galacticast’s 14-minute collaboration, node666. The original videos sent in by the collaborators can also be seen @

The line that always cracks me up is “… the problem is, I’m a little bit hungry and everything, and, uh… I do better with a full stomach…” πŸ˜€ ROFL


Decisions… Decisions…

Today is the day that makes or breaks my Halloween Videoblog entry for the festival next week.

The topic is “horror” or “scary”, but it could also be humorous horror or just something related to Halloween. The second question is how to depict horror in a way that actually gets across as scary to the viewer. The FIRST question is WHAT to make a video about in the first place. πŸ˜€

There are different types of scary. There aren’t a lot of things in this city that are scary to me because I’ve been conditioned against it by the way they report news here. EVERY.SINGLE.DAY, if you happen by a newspaper or television news program, you get to hear about the most outlandish things that happened to people in the last 24 hours. OTOH, I was in Ohio one time, and the top two news stories were about who won the fishing contest and where he bought his bait! πŸ˜€ So that’s part of the problem. What might be scary to the average viewer isn’t scary to me, so my mind is going right past it and trying to think of something REALLY scary. Then again, I’m not a fan of horror films, so that narrows my scope even more, because I’m trying to make something realistically scary… not over-the-top, ridiculous-scary.

I can’t call it writer’s block, because I don’t have anything to write, yet. I can’t call it thinker’s block, because I’m thinking all the time. ‘Matter of fact, I’m devoting this entire day to figuring out what I’m going to do. The deadline is the 26th, including pre-production, production, post, encoding and delivery. It doesn’t have to be long, so I’m not concerned about the post part. I just really want to get to the point where I have a definite direction and I’m moving forward with this.