Videoblogging & Vanity

My friend Matt asked me a question the other day, regarding videoblogging and vanity. [Click Here to read the Google+ conversation.]

His question reminded me of the line you have to walk.. assuming that you want to be involved in social media at all.. between being too souped up over yourself and not souped up enough… “Souped Up” being a slang term for thinking that you’re a great person.

Basically, the question comes down to “Who cares what *YOU* have to say? o_O”, which is followed by who cares who cares what I have to say, which leads you down the spiral of vanity.

My friend Matt asked me a question the other day, regarding videoblogging and vanity. [Click Here to read the Google+ conversation.]

His question reminded me of the line you have to walk.. assuming that you want to be involved in social media at all.. between being too souped up over yourself and not souped up enough… “Souped Up” being a slang term for thinking that you’re a great person.

Basically, the question comes down to “Who cares what *YOU* have to say? o_O”, which is followed by who cares who cares what I have to say, which leads you down the spiral of vanity. Continue reading “Videoblogging & Vanity”

Twitter Evolution (Here Come The Civilians)

I joined Twitter a little over two years ago, around the time of SXSW 2007. I was already about a year behind its launch. I wrote Twitter Has “Ruined” My Life in June 2007. This picture is on that post, and includes Mike, Justin, Anil, Kenyatta, Debbie, Grace, Eric & myself and was taken by Jared. I fully expect to see 5 if not 6 of these same people later today at an IRL get-together.. two years later:


Photo Credit: Jared Klett

The reason I joined Twitter is the same reason I joined any Social Media site. There were people that I ALREADY KNEW that started using a new site, app or tool and I wanted to be involved in this new (and hopefully BETTER and INNOVATIVE) way to contact them or keep up with what they’re doing. What that did was give Twitter a particular flavor for me. It was the place where I went to receive up-to-the-minute information about people that I was keeping in contact with anyway via newsgroups or forums or email or their blogs or whatever. Continue reading “Twitter Evolution (Here Come The Civilians)”

Why your number of Twitter followers doesn’t mean ISH

I was talking with my friend Remo last night and he asked me about Twitter. I’ve been on Twitter for over two years at this point. I posted about it back in June 2007 [link].

At some point, he asked me about its usefulness. As I travelled back mentally to when I first joined, I reconnected with the essence of Twitter’s usefulness to me.

H.H. & B.C.At the time I became aware of Twitter, we were all hanging out on the Yahoo Videoblogging Group. South by SouthWest 2007 was in effect, and I got to follow along in essentially real-time as my friends couldn’t get cabs from one party to the next. From my command centre, I could keep up with things going on hundreds of miles away. Actually, I probably knew more than the people ‘on the ground’ did.

The value of Twitter for me was an acceleration of the interaction that was going on in the Videoblogging Group. Instead of sending a post, which was essentially an email, to a bunch of people and then waiting for them to be notified of it, read it, think about it, respond to it and then having to check back to see if I got an answer.. Suddenly, I could get responses to my queries immediately, if not sooner. Everybody that I was following was from our group, so everything I read was relevant and interesting to me, either on an educational or social level. Continue reading “Why your number of Twitter followers doesn’t mean ISH”

4×4 Meme from Jane Quigley

I’ve been tagged by Jane Quigley for this 4X4 meme. You’re given 4 questions and you need to give 4 answers, then tag 4 people. The list of people I’ve tagged and the list of questions are at the bottom of this post.

4 Jobs I’ve had
1) Video Editor: The Charlie Rose Show
2) Video Editor: Bloomberg Information Television
3) Video Editor: Full Frontal Fashion
4) Video Editor: Living It Up with Patti LaBelle

4 Things I’ve done in the last 4 years
1) Became involved in Videoblogging
2) Met new friends that currently reside in England, Japan, Hawaii and Canada
3) Bought a MacBook Pro
4) Experimented with live video apps and social media sites.

4 Movies I can watch over and over
1) Hard Boiled – Chow Yun Fat
2) Fight Club – Edward Norton / Brad Pitt
3) Gladiator – Russell Crowe
4) Road House / Point Break / Next of Kin – Patrick Swayze

4 Websites I visit every day
1) BillCammack.com
2) Stats for BillCammack.com
3) Google
4) Facebook

4 People I’d like to hear from:
1) Dan McVicar
2) Liz Burr
3) Paul Dateh
4) Jay Smooth

You can answer any of these questions: 4 Jobs I’ve had, 4 Favorite Foods, 4 TV Shows I DVR, 4 Movies I could watch Over & Over, 4 Places I’ve been, 4 Places I’ve lived, 4 Places I want to go, 4 Music Artists I’m listening to now, 4 All Time Favorite Musicians, 4 Shows I have been to, 4 Cars I have owned, 4 Things I have done in the past 4 years, 4 websites I visit daily, 4 places I’d rather be right now, 4 People I think will respond, 4 Things I look forward to this year, or 4 Underrated conversational topics.

re: Raymond Kristiansen’s “The Audience of Ten”

Raymond M. Kristiansen wrote a post on January 11, 2007 entitled “The Audience of Ten”. He also made a post with the same name to the Yahoo Videoblogging Group. They’re both good an interesting reads if you’re planning to do a “show” on the internet.

Basically, Raymond was making a distinction between having a few viewers and having many viewers. I understood TECHNICALLY, what he was talking about, but I didn’t have any IRL experience that would have made me really empathize with his points. His focus was on the HOW and WHY of doing a show being based on WHOM you were doing the show FOR.

I’ve kept Raymond’s concept in mind over the more-than-a-year since I read it. In the last month, I’ve had reason to revisit the concept to attempt to determine the “sweet spot” of “Audience”, as it pertains to me, personally.

My third and most recent “season” of ReelSolid.TV, my interenet video show, is entitled “Delusions of Grandeur”. This isn’t a personal statement, even though everyone that actually knows me IRL will tell you that DoG fits *me* PERFECTLY! 😀 The reason for the title is that as I contemplated WHY I would do a show, the reason is for the audience. I don’t have to do a show for ME, because I’m already living my own life. I already know what’s happening. I’m already getting laughs or education from what goes on around me. I’m enjoying NYC sights and sounds every day. So it’s not for me that I would make a show….. or, is it?……

Some people just enjoy being famous or internet famous. Some people enjoy being popular, even if they have to play themselves out to gain status/notoreity/fame/infamy. That’s of no interest to me, because I’ve always BEEN popular. I had a pivotal discussion with David Karp on June 10, 2007. I know what day it was because I shot this video:


As part of the discussion that day, David brought up the concept of “popularity”, and I insisted that that had nothing to do with my doing shows. At the same time, he sparked a question for me, which was “What’s the goal? Why do it?” which correlated with Raymond’s question “Who do you do it for?”

DoG is indicative of a cycle. In order to do an internet show, you have to delude yourself into the believe that someone, ANYONE is watching your show. Otherwise, by definition, there’s no point in putting you videos or audio or text ON the internet. It’s a beacon… A message in a bottle. You don’t know WHO’S going to get the message, but you’re hoping… BELIEVING that somebody will. So in order to do a show, you pre-fabricate your audience in your own mind, then you speak to that audience, and hopefully a REAL audience catches on to what you floated out there into the stratosphere.

Some people don’t have this problem. They just love to see/listen to themselves talk. 😀 That’s great for them, because they don’t need an audience. They just need to have a camera pointed at them to feel accomplished and happy with what they’re doing. More power to them! 😀

When I decided on DoG, I wasn’t thinking about Raymond’s “Audience of Ten”. I was thinking about the audience at large. I was thinking about the people that randomly land on my site because of google searches. I was thinking about the people that happen to be looking for a topic that I happen to have had something to say about and just dropped in. I was NOT thinking about “core viewers” or “passionate viewers”. I wrote “Are You A Tech Elitist?” from the standpoint of someone that was focusing on the non-core and recognized a deficiency in my own core relations. With more and more Twitter followers and more and more Facebook and LinkedIn contacts, my time was being spent managing the social media masses instead of relating to the core. This is what brought me back to Raymond’s concept.

When I returned, however, I wasn’t focusing on the numbers being the difference. I was focusing on RELATIONSHIPS being the difference. The perfect example for me is my iTunes feed.

I receive stats on how many times each of my videos is pulled through iTunes. That number has never been higher than 30 within, say, 3 hours of a video release, and it’s currently sitting around 6 within the first hour. iTunes doesn’t give you any feedback about WHO IT IS that’s downloading your videos. Another thing is that when people use iTunes, they can take your show with them on their iPods or iPhones, so all you understand as the content creator is that there was one download of your video. That doesn’t mean that that person didn’t watch it 18 times and show it to their friends. So… In the mindset of focusing on the social media masses, I completely neglected my iTunes feed, meaning that as I redesigned BillCammack.com, mentally catalyzed by Tyme White, I broke my link from my video category to my iTunes feed and didn’t bother to check it because “in the grand scheme of things”, it was only 6 people anyway, right?

I received my wake-up call when my friend Adrienne Brawley asked me “So… what happened to your iTunes feed?”

All of a sudden…. And I mean *ALL* of a sudden, I completely, fully and POSITIVELY understood WHY I needed to fix my feed, and WAY MORE IMPORTANTLY, I recognized the sector of the audience that’s important TO ME when I make videos or write posts. I suddenly realized that amongst the random hits I receive from people looking for dating advice or footage of snow in Manhattan, NYC, I have a few, VERY IMPORTANT hits that I get that are from people that are ACTUALLY INTERESTED in what I’ve said or done now. Interestingly enough, DoG glosses this over, because you delude yourself into believing that lots of people care, which makes everyone like fans in a stadium. It’s the opposite of not seeing the forest for the trees. It’s not seeing the individuals for the crowd.

What it’s about for me certainly isn’t “popularity”, as I told David. Popularity’s useful for people that just want to be admired by a bunch of people they have no relationship to. It’s about having a good conversation IRL with Kenyatta about a blog post we both commented on. It’s about Tim saying he enjoys my work. It’s about Lux being able to rattle off DatingGenius concepts to new people that hang out with us because she’s watched me DEMOLISH people with the DG Live Show so many times already and people always come up with the same arguments. It’s about instigating-ass Annie throwing me under the bus every chance she gets. It’s about Charles laughing with me over something I said or did on the net. It’s about Grace shaking her head when I break down “the real” to her. 😀

So, finally, I understand Raymond’s concept, and I agree with it for the most part. As I do videos going forward, I’m going to do them for the audience that I know I have and that I enjoy receiving feedback from. I might do them for individuals or I might do them for groups. I am NOT going to be focusing outside of that, however I welcome anyone who finds anything interesting to watch, give feedback or join in the fun. 🙂